It's time for mobile tagging to be taken serious and integrated in the marektingmix from the start.

1.  1d Barcodes
 2d barcodes
 Digital Watermarcs
 Image Recognition
 Object Recognition
 RFID
 NFC
 Beacons
 Geo-fencing
 Audio Coding
 Audio Recognition
 SMS Tags
 Virtual Reality
 Augmented Reality
ENDEAVOUR MEDIA
SERIOUS MOBILE TAGGING

2. ENDEAVOUR MEDIA
SERIOUS MOBILE TAGGING
Big
dissappointment
by showing non-
mobile and
irrelevant content
High
expectations.

3. Give aways
WHAT IS MOBILE TAGGING
OFFLINE
ONLINE
2
Give Aways
Packaging Radio/TV Print
POS Events
CRM E-commerce
Database Social Marketing
Automation
Engagement
MOBILE TAGGING FORMS THE BRIDGE BETWEEN OFFLINE AND ONLINE.

4. MOBILE TAGGING IMAGE
 GADGET IMAGE
 TAGGING AS STAND-ALONE
 UNCLEAR WIIFM/ROI
 NO 360 APPROXIMATION

5. HOW NOT TO
 DANGEROUS
IMPOSSIBLE
 UNHYGIENIC

6. Process enhancement
5
HOW TO
Sunny Sale eventNIVEA child tracker
Virtual Supermarket

7. BOOKSSTAMPS COINS
REFRIGERATOR
MAGNETS
NEWSPAPERS
POSTERS
EE PLATFORM ASES
Read moreRead more
Read more
Read more

8. BUSINESS DEVELOPMENT
7 fixed Codes in
7 different
sections show
extra information
and current
offers
Read more

9. OUTDOOR ADVERTISMENT

10.  More than 400.000 scans in 2014
 80% of all the bureaus use platform
 90% of the surveyed consumers
sees the service as valuable
OUTDOOR ADVERTISMENT
Read more

11. QR-CODE IN-STORE SURVEY
 Customer feedback
 Customer care
 Customer Profiling
Read more

12. Small WINDOW OF OPPORTUNITY
12
SMALL WINDOW OF OPPORTUNITY
ATTENTION FOR MILLISECONDS

13. Small WINDOW OF OPPORTUNITY
12
In a world where a lot of time, resources and creativity are spent to gain the attention of consumers,
mobile tagging provides the necessary conversion when the small window of opportunity occurs
SMALL WINDOW OF OPPORTUNITY
 DIRECT CALL TO ACTION!

14. WHAT’S IN IT FOR ME
IN ADDITION TO THE
WHAT’S IN IT FOR ME.
ON A STRONG AND CLEAR
THE CAMPAIGN DEPENDS
CONVERT, THE SUCCES OF
RECOURCES YOU USE TO

15. Royal Joh. Enschedé
ENDEAVOUR: THE BEGINNING
Endeavour marketed an
interactive stamp.
In the poststamp an
invisible code was
embedded that played
Nederpop hits after
scanning with an App
2011
Endeavour Media was part of Royal Joh. Enschede and was responsible for innovation
and product development. In 2013 Endeavour Media became independent
more about
ENDEAVOUR

16. TAGGING
PLATFORM
 POST Market
2015
CAMPAIGN
MANAGEMENT
SYSTEM
 SMEs
 Big Brands
 Tourism
 Events
 Education Retail
 Advertising
 POST Market
 Print
THE EVOLUTION2011

17.  1d Barcodes
 2d barcodes
 Digital Watermarcs
 Image Recognition
 Object Recognition
 RFID
 NFC
 Beacons
 Geo-fencing
 Audio Coding
 Audio Recognition
 SMS Tags
 Virtual Reality
 Augmented Reality
• id & passports
• transport and ticketing
• parking, disability
• crm
• cross media campaigns
• m-ticketing
• m-payments
• e-learning
• complete integration of localization
• personalization
• objects and other data.
MORE POSSIBLE
• e-government
• tourism
• advertising
• targeted marketing
• packaging
• supply chain management
• brand management
• brand protection
• logistics
• track and trace
• anti-counterfeit
www.endeavourmedia.nl
Babak Monfared
Babak@endeavourmedia.nl
@EndeavourMedia
www.cee-platform.com
more about Cee
Platform