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1. Types of Music video: Performance, Narrative and Conceptual
Performance Music Videos
These videosusuallyshowthe bandorartistperformingthe songsomewhere,e.g.onastage.
- It’sthe cheapestandeasiesttype of videotomake,providingthe location issuitable foritto
be filmedat.
- To make these videosmore interestingtothe audience,lotsof shotsare usedinquick
successionasthere’sariskthat the videoswouldbe boringif itwere slowerpaced.
- Mainlythese typesof videosare combinedwith shortclipsof footage fromsomewhere else
to maintainthe audience’sattention.
An example of aperformance musicvideois Time-BombbyAll Time Low:
https://www.youtube.com/watch?v=xkgNsE9Uhzc
Narrative Music Videos
These musicvideosoftenconsistof footage thatshowsanongoingstoryrunningthroughthe video;
sometimesthere are several storylinesthatrunparallel toeachother.
- Eitherthe artiststhemselvesoractors playa role inthe musicvideoinwhichthe storyline
may linktothe lyricsof the songor the overall theme.
- The videowill usuallyeditsome clipsinof the filmintothe videoif it’sfeaturedona
soundtrack.
- These are typicallyhardertofilmthana performance videoas locations,actors,mise-en-
scene etc.needstobe thoughtof more carefully.However,thesevideossuggestmany
themestothe audience.
- A dangerof creatingthese isthat if the videofollowsthe lyricstooclosely,itcanbe seenas
too cheesyandunoriginal.
An example of thisis NewAmericanaby Halsey: https://youtu.be/b-eYbUVZedY
Conceptual Music Videos
Conceptual videosare usuallyalotharderto filmandare unusual;they’re mostlybasedaround
special effects(SFX).
- The use of FX meansthatthe videosare usuallymore expensive toshootalongwiththem
beingharderto film.
- Fewvideosare conceptual astheyare harder to follow alongwithandaren’trelatable
comparedto narrative basedvideos.Somemusicvideosnow combine conceptual with
othertypesof video.
An example of thisis ThunderbyImagine Dragons: https://youtu.be/fKopy74weus