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Artist or group featuring in the video.
The song will be the soundtrack to the whole video, it will start and end when
the music starts and ends.
The artist or group will usually lip sync along with the lyrics.
The artist or group will perform throughout the video, either dancing, playing
instruments or gesturing.
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The video will usually have 3 or more different locations, which may change with each
verse/chorus.
The costumes will match the locations and will often change when they change.
There will usually be sections of the video that are filmed in a studio, most often the
performance parts.
The video will usually contain some kind of narrative, often cut with performance shots.
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The video will contain a range of camera movements to create a dynamic look most often tracks, cranes
and whip pans.
The video will use mostly close ups for the lip synch , mid/long shots for performance and extreme close
ups for cutaways.
The video may often use high angles to create a vulnerable or sexy look, or low angles to create a
dominant or powerful look.
There'll be a wide range of different shot types/angles in each location to allow for dynamic and non-
repetitive editing.
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The editing will cut to the beat, and will be montage editing.
Quite often a slow motion effect is used to create a sexy or slick feel.
The video will be based around a concept rather than a story.
