The document discusses the results of surveys conducted with a target audience of teenagers to determine preferences for a pop music magazine. The surveys found that pop was the most popular music genre. They also found that pink, blue and white were preferred color schemes. Interviews, rather than gossip, were the most interesting content to readers. The target audience said they would purchase an issue weekly and would be willing to pay between £2-£2.99, so the magazine price was set at £2.50.