Billie Eilish's "Bad Guy" music video uses various film techniques to subvert traditional gender stereotypes and portray Billie as powerful over men. Throughout the video, men are depicted as Billie's servants who she exerts control and power over. Various shots, like those where she sits on a man's back or pours milk into a man's mouth while stepping on him, clearly show her dominance. The colorful lighting, costumes, and backgrounds reinforce this narrative of men being weak and Billie in control. At the end, links are provided to Billie's other music and content, allowing new fans from this popular song to explore her other work.

1. Music Video #3
Billie Eilish’s ‘Bad Guy’

2. Information/language
At the end of the video, Billie has links to
her page and another video of hers. This
is a great example of convergence as you
can find all kinds of content related to the
artist in one place. With Bad Guy being
one of her more popular songs, this is a
good way of giving new fans of her music
from this video a way of finding her other
songs.

3. Narrative
The narrative of Bad Guy has a clear feminist lens and is
very clear in its representation of gender. Throughout the
video a narrative builds that Billie is more powerful than
all the men in the video and that these men are used as
her servants. (For example, the ending in which a man is
doing push-ups while she is sat on his back or when she
pours milk into a man's mouth while stepping on him.)
this subverts traditional feminine stereotypes and goes
against Van Zoonen's theory that women are objectified in
the media and shown as weak, in this scenario, the men
are the ones being shown as weak.

4. Camera shots/angles
This angle is a high angle. These are
usually used to show someone as
vulnerable, which can be argued is the
use of it here. This is because of the
bruises on her knees and the white outfit
which could represent innocence.
However, the lyrics of the song suggest
otherwise.
These wide shots are both
very different but used for
the same reason. Billie's
power over them is evident
in both. In the top as she is
fully in frame in quite a
dominating position and the
men are either there as her
guards, or you can only see
their bellies.
Then in the bottom one, she
has her foot on the business-
man's body, which is an
obvious indication she has
control over him. The shot
also allows for the audience
to pay attention to the
setting (red orange desert
with a blue sky) as that is
the main-focus of the scene.

5. Mise-en-scene
Mise-en-scene is also
used throughout the
music video to reinforce
the narrative of men
being weak and Billie
controlling them. The
yellow backdrop and set
she's wearing could also
be taken as an
intertextual reference to
'bellyache', which shows
synergy.
The blood on the white
socks, emphasises the
lyrics in the song and
the goggles add to the
bizarre happenings in
the video.
The little bikes aren't an occurring prop
throughout the video but are very
memorable. They add a childish symbol
to the video, but don’t make the subject
in the video seem that way. Instead, they
make her seem more comedic and adds to
the taking the mick out of the type
of men she is singing about.

6. Lighting
The lighting in the video Coa sides
the colour scheme. For example,
there is natural lighting, but with
blue hues in place. This helps to
emphasises certain features of
Billie, eg. her blue hair, adding to
the star power of the video.
The lighting at the
end, subverts
where you think
the video is going
to go with the
red-orange lamps
that add a dark
ambiance to the
scene. It connotes
danger and
temptation, which
matches with the
theme and
narrative of the
lyrics.

7. Colouring
This music video has very vibrant colouring throughout,
which are all quite contrasting but match. It has quite a
chaotic-circus feel and compliments the lyrics in the song
well. A lot of the main colours used are quite blocky in
each scene and have a splash of one of the main colours in
another hidden in each. For example, in the one with the
yellow backdrop, she has blue hair, which ties in with the
blue clip and in the blue one she has a gold-yellow chain
on. If you actually analyse the video, the colours remain a
consistent theme, but at first watch they seem random
which helps to draw the audience in.