4. How Does SEO Work?
• What are • What is your
people website
searching for? about?
Keyword On-page
Research SEO
Testing,
Off-page
Monitoring,
SEO
Tracking
• Increasing • How
your ROI important is
your website?
5. Types of Online Marketing
• Search Engine Optimisation
• Paid Advertising
• Social Media
• Local Marketing
15. Impact
• “The media in all its forms has brought these
issues of public concern to the forefront of the
public's minds… Vodafail has helped to
organise that effort.”
• Extensive media coverage
• Complaint reports launched to Government
auhorities