Watch your steps….
and Competitions’!!
Why Metrix-360?
• We are a highly experienced team in the
  digital field.
• Ideas driven, consumer focused with digital a...
Our approach
• Engagements are like new relationships, you
  need to meet first, learn about each other,
  plan our activi...
Why Online?
• The web is the most measurable medium
  around.
• That promise is only valid if you have the right
  metrics...
Digital Planning

             Planning




Learning
           Customer      Executing
            Insight




          ...
SOSTAC
Situation analysis, Objectives, Strategy, Tactics, Actions and Control

                              Situation
   ...
“SOSTAC”
 Situation analysis, Objectives, Strategy, Tactics, Actions and Control

• Situation analysis: “Where are we now?...
Situation Analysis
• KPIs           • Customers
• SWOT           • Competitors
• PEST           • Distributors
Objectives
• 5Ss:
  – Sell: customer acquisition and retention targets
  – Serve: customer satisfaction targets
  – Speak:...
Strategy
• Segmentation, targeting,
and positioning
• OVP (Online value
proposition)
• Sequence (credibility before
visibi...
Tactics
• Tactics are the details of
the strategy
• E-marketing mix, including:
communication mix, social
media, what happ...
Actions
• Responsibilities and
structures
• Risk management
• Internal resources and skills
• Outsourcing
Control
• 5Ss + web analytics – KPIs
• Usability testing / mystery
shopper
• Customer satisfaction
surveys
• Site visitor ...
Control Measurements
                              Goal setting

What do we want to achieve?                  WHO sets SMA...
Our Services
•   Strategic Digital Communication
•   Digital PR
•   Online Advertising
•   Online Research and Surveys
•  ...
Strategic Digital
Communication
• Digital Marketing Strategy
• Online Media Planning &
Buying
• Usability
• Competitor ben...
Digital PR
• Online PR
   •Writing in forums/blogs
   •Commenting on News Sites
   and Bloggers
• Social Media
• Brand Adv...
Search Marketing                                            Brand engagement
Activities (SEO)                             ...
Online Advertising
• Banner Ad Placement
• CPM/CPC
• Search Engine Marketing
Post-Campaign
Evaluation
•Campaign Performance Bench
Marks
•eROI Analysis
Competitive
Online Monitoring
• Competitive
Monitoring
• Alerts
  • New Ad Alerts
  • Error Alerts
     • Banner location ...
Competitive Online Monitoring
• Monitored Websites:
  – News:
     •   Alriyadh.com
     •   Alwatan.com.sa
     •   Okaz....
Competitive Online Monitoring
• Monitored Websites:
  – Business:
     •   Ameinfo.com
     •   Arabianbusiness.com
     •...
Competitive Online Monitoring
• Monitored Websites:
  – General Websites and portals:
     •   Maktoob.com
     •   MSNara...
Competitive Online Monitoring
• Monitored Newsletters:
  – Zawya.com
  – Arabianbusiness.com (Eng & AR)
  – Maktoob Busine...
Competitive Online Monitoring
• Monitored Industries:
  –   Telecom
  –   Automotive
  –   Banking and Finance
  –   Airli...
Social Media Monitoring
      The Social Phone is ringing!!
• Online reputation
• Why to listen?
  • The Compliment       ...
Social Media Monitoring
      The Social Phone is ringing!!
• What to listen for?
  – Compliments
  – Complains
  – Ideas
...
Online Reputation Management
• Protecting your reputation, making the most
  out of social networking websites, and
  crea...
Thank You!!


Contact us: info@metrix-360.com
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Metrix 360

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Metrix 360

  1. 1. Watch your steps…. and Competitions’!!
  2. 2. Why Metrix-360? • We are a highly experienced team in the digital field. • Ideas driven, consumer focused with digital at the core, the team has a wide experience in the online advertising, ePR, and online advertising research
  3. 3. Our approach • Engagements are like new relationships, you need to meet first, learn about each other, plan our activities, then evaluate our steps and the relationship before deciding the future.
  4. 4. Why Online? • The web is the most measurable medium around. • That promise is only valid if you have the right metrics that tell you exactly what you need to know • Who to target and how often
  5. 5. Digital Planning Planning Learning Customer Executing Insight Monitoring
  6. 6. SOSTAC Situation analysis, Objectives, Strategy, Tactics, Actions and Control Situation Analysis Control Objectives Actions Strategy Tactics
  7. 7. “SOSTAC” Situation analysis, Objectives, Strategy, Tactics, Actions and Control • Situation analysis: “Where are we now?” • Objectives: “Where are we going, or where do we want to be?” • Strategy: “How do we get there?” • Tactics: “ The details of the strategy” • Actions: “The details of the tactics” • Control: “Are we on the right path?”
  8. 8. Situation Analysis • KPIs • Customers • SWOT • Competitors • PEST • Distributors
  9. 9. Objectives • 5Ss: – Sell: customer acquisition and retention targets – Serve: customer satisfaction targets – Speak: get closer to customers by creating a dialogue and monitoring social media – Save: quantified efficiency gains – Sizzle: extend the brand online
  10. 10. Strategy • Segmentation, targeting, and positioning • OVP (Online value proposition) • Sequence (credibility before visibility) • Integration (consistent OVP) and database • Tools (web functionality, e- mail, IPTV, etc.)
  11. 11. Tactics • Tactics are the details of the strategy • E-marketing mix, including: communication mix, social media, what happens when • Details of contact strategy • Schedule
  12. 12. Actions • Responsibilities and structures • Risk management • Internal resources and skills • Outsourcing
  13. 13. Control • 5Ss + web analytics – KPIs • Usability testing / mystery shopper • Customer satisfaction surveys • Site visitor profiling • Frequency of reporting • Process of reporting and actions
  14. 14. Control Measurements Goal setting What do we want to achieve? WHO sets SMART objectives? Performance measurement What is happening? Who measures: What? When? How? Performance diagnosis Why is it happening? WHO reviews? Corrective action What should we do about it? WHO acts and checks?
  15. 15. Our Services • Strategic Digital Communication • Digital PR • Online Advertising • Online Research and Surveys • Post campaign evaluation • Online competitive monitoring • Social Media and Online reputation Management • Website Development and Maintenance
  16. 16. Strategic Digital Communication • Digital Marketing Strategy • Online Media Planning & Buying • Usability • Competitor benchmarking
  17. 17. Digital PR • Online PR •Writing in forums/blogs •Commenting on News Sites and Bloggers • Social Media • Brand Advocate • Crisis PR • Corporate Social Responsibility (CSR)
  18. 18. Search Marketing Brand engagement Activities (SEO) activities • Inbound link building • Surveys and polls • Content creation • Audience research • Blogs • Social media including • Feeds (RSS) 1. Attracting UGC 2. Engagement • Press releases visitors • Own blogs and and Dialogue • Influencing media through search communities owners • influencing media owners blogger relations Online Buzz building activities PR Brand protection • Propagating campaign activities “Big Idea” • Social media • Web editorial contacts 3. Building 4. Defensive/ monitoring and • Viral marketing Campaign Buzz Crisis response • Press and social media • Influencing media releases owners and blogger • Influencing media relations owners and blogger • Negative SEO relations • PPC protection
  19. 19. Online Advertising • Banner Ad Placement • CPM/CPC • Search Engine Marketing
  20. 20. Post-Campaign Evaluation •Campaign Performance Bench Marks •eROI Analysis
  21. 21. Competitive Online Monitoring • Competitive Monitoring • Alerts • New Ad Alerts • Error Alerts • Banner location and size • Banner Message • Competition on same page • URL
  22. 22. Competitive Online Monitoring • Monitored Websites: – News: • Alriyadh.com • Alwatan.com.sa • Okaz.com.sa • Almadinah.com.sa • AAA.com • Alhayat.com • Alarabiya.net
  23. 23. Competitive Online Monitoring • Monitored Websites: – Business: • Ameinfo.com • Arabianbusiness.com • Zawya.com • Aleqt.com • Argaam.com • Alaswaq.net • Itp.com • Tdwl.net • Menafn.com • Gulfbase.com
  24. 24. Competitive Online Monitoring • Monitored Websites: – General Websites and portals: • Maktoob.com • MSNarabia & Hotmail • Kooora.com • Hawaaworld.com • Salmiya.net • Sabq.com • VIP600 • Facebook.com • YouTube
  25. 25. Competitive Online Monitoring • Monitored Newsletters: – Zawya.com – Arabianbusiness.com (Eng & AR) – Maktoob Business – Ameinfo.com – ITP.com
  26. 26. Competitive Online Monitoring • Monitored Industries: – Telecom – Automotive – Banking and Finance – Airlines – RealEstate – FMCG & retail – Electronics – Mobile – Personal care and beauty – Government
  27. 27. Social Media Monitoring The Social Phone is ringing!! • Online reputation • Why to listen? • The Compliment • The influencer • The complaint • The ROI • The Expressed Need • The Crisis • The competitor • The Audit • The Crowd • The Thread
  28. 28. Social Media Monitoring The Social Phone is ringing!! • What to listen for? – Compliments – Complains – Ideas – Feedback
  29. 29. Online Reputation Management • Protecting your reputation, making the most out of social networking websites, and creating the most powerful online brand are all crucial parts to Internet marketing, yet they are often a struggle to online businesses. As part of our services, we can help make the most of your online presence by engaging with potential clients using various online resources.
  30. 30. Thank You!! Contact us: info@metrix-360.com

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