TASK TWOANALYSIS OF SECOND MAGAZINE VIBE MAGAZINE By Steven Knowles
ABOUT VIBE• Vibe Magazine is published by Intermedia Vibe Holdings who bought BlackBook in 2012.• Based in New York City, US.• Predominately features R&B and Hip-Hop.• Founded by Quincy Jones in 1993, in partnership with Time Inc.• Was called Volume before co-founder Scott Poulson-Bryant called it Vibe.• Circulation of 300,943 in June 2012 whereas the total in 2011 was 301,408.
COVER PAGE MAIN IMAGE• The main image on this cover page is of 50 cent.• It is a medium close up and shows his expression which is angry or stern. This links with the coverline “WHO‟S AFRAID OF 50 CENT?”. The image allows you to answer the question.• It comes out of the magazine and makes you feel intimidated.• Clothes directly relate to his genre of music of Rap – vest, cap and „bling‟.
COVER PAGE MASTHEAD• Masthead is a consistent font and size every edition of the magazine but the colour changes. The same can be said for the whole cover.• Distinct font allows instant recognition from audience.• Magazine is mainly focused on Rap and R&B.• The masthead stretches across the whole magazine and is behind the image.
COVER PAGE COVERLINES• The main cover line on the magazine directly relates to the main image. It asks the reader if they are afraid of 50 cent and then pulls a quote out of the magazine – “I DON‟T SEE SENSE IN RESOLVING ISSUES WITH ANYBODY.” This again reflects the hard background nature of his genre Rap.• The other coverlines are all about the contents of the magazine. Along the top we see the main artists that people like the most – Beyoncé, Lil Wayne and Shakira.• No real house colour style, all different colours.• Coverlines are Sans Serif.• Arranged in a „C‟ pattern which is pleasant to the eye of the reader.
CONTENTS PAGE• Main image of contents page represents the genre Rap and is shown with the cap and bling.• Masthead is used in the top right along with the issue date – Caption.• „V‟ in background is the company logo.• Contents is split up into two sections, features and fashion.• Text wraps around image.
DOUBLE PAGE SPREAD• The main image on the double page spread • Credit for editor and photographer. shows a Wiz Khalifa who is a Rap artist. He • Drop cap is used for the article and takes up looks really laid back and is smoking which can three lines. be directly stereotyped to his genre of music.• Wiz‟s cap also matches the colour scheme for the main title and article.• „V‟ caption in the top right corner of the double page spread.
HOUSE STYLE OF VIBE MAGAZINE• Cover page –• The masthead on every magazine is across the whole page and is always in the same font.• Coverlines are always in the same place and all follow the „C‟ pattern which makes the cover pleasant to the eye for the reader. They are also following the rule of thirds.• Main image always seems to come out of the page.• Contents Page –• All of them contain a „V‟ faded in the background.• Contents title is separated into three sections, CO, NTEN and TS.• Text usually wraps around image.• Double Page Spread –• Always contains a main image that takes up whole page and an article on the other.