AMA @ OSU : Personal Branding

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December 2, 2009 presentation to The Ohio State University American Marketing Association.

Personal branding and marketing in the evolving world of media.

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AMA @ OSU : Personal Branding

  1. 1. Marketing Today
  2. 2. Marketing Today
  3. 3. Two Truths #1. Change is inevitable.
  4. 4. Two Truths #1. Change is inevitable. #2. People resist change.
  5. 5. Two Truths #1. Change is inevitable. #2. People resist change. #3. Media companies resist even more. THREE
  6. 6. Don’t Get Me Wrong.
  7. 7. Don’t Get Me Wrong. Traditional Media isn’t dead.
  8. 8. Don’t Get Me Wrong. Traditional Media isn’t dead. BUT…
  9. 9. Don’t Get Me Wrong. Traditional Media isn’t dead. BUT… It’s role has changed. It’s effectiveness has changed. And the way it’s used as a market tool NEEDS to change.
  10. 10. … and guess who has to do all the work?
  11. 11. … and guess who has to do all the work? gets
  12. 12. What are you learning? What do you know? What do you need to know?
  13. 13. If you’re going to end up with a job that doesn’t even exist yet…
  14. 14. If you’re going to end up with a job that doesn’t even exist yet… Why not create that new job yourself ?
  15. 15. What do YOU stand for? “ If you don’t stand for something, you’ll fall for anything.”
  16. 16. Standing Out What do you want to be when you grow up?
  17. 17. Standing Out What do you want to be when you grow up? What’s your* PERSONAL BRAND going to be?
  18. 18. Standing Out What do you want to be when you grow up? What’s your* PERSONAL BRAND going to be? *You better decide before someone else decides for you.
  19. 19. Standing Out What will I find if I Google you?
  20. 20. Standing Out What will I find if I Google you? … You think they aren’t?
  21. 21. Spreading The Word You are your own most important marketing client. You are the most important word-of-mouth-marketing project you will ever work on.
  22. 22. Spreading The Word Define the message. Your message.
  23. 23. Standing Out “ Creative powers beyond mere mortals...”
  24. 24. Standing Out Who are you? What’s your defining message of value?
  25. 25. Spreading The Word You’ve already started. Facebook LinkedIn Twitter Blogs YouTube Podcasts iTunes iPhone
  26. 26. Spreading The Word You’ve already started. Facebook LinkedIn Twitter Blogs YouTube Podcasts iTunes iPhone … is there an app for your brand?
  27. 27. Standing Out Let me ask you a question…
  28. 28. Standing Out Let me ask you a question… Resume vs. Book?
  29. 29. Standing Out Let me ask you a question… Resume vs. Book? So… where’s your book? “ Do something worth the writing, or write something worth the reading.” ~ Ben Franklin
  30. 30. Standing Out
  31. 31. Standing Out
  32. 32. Standing Out Publishing is easy… CreateSpace Lulu CafePress Amazon iUniverse
  33. 33. Standing Out Publishing is easy… Compelling content? Not-so easy.
  34. 34. Standing Out Publishing is easy… Compelling content? Not-so easy. … Or is it? Tips, Lists, Research, Polls, Anthologies Lessons Learned, Case Studies… “ Diary of a Marketing Student”
  35. 35. Standing Out Examples of success
  36. 36. Standing Out Examples of success
  37. 37. Standing Out Examples of success
  38. 38. Standing Out Examples of success
  39. 39. Standing Out Examples of success
  40. 40. Standing Out Examples of success
  41. 41. Standing Out Examples of success YOUR PICTURE HERE
  42. 42. Twitter.com/dontheideaguy Linkedin.com/in/dontheideaguy Facebook.com/dontheideaguy www.DonTheIdeaGuy.com [email_address] (614) 340-7910

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