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THE TRUTH ABOUT HOW TO
LAND YOUR DREAM JOB
KeithonCareers.com
You are hired.
1. Find your edge
craft a unique
advantage
the less words it
takes to explain
the more 
powerful it is
Steve Jobs:
brilliant product designer
Steve Jobs:
brilliant product designer


CREATED APPLE
Walt Disney:
magical storyteller
Walt Disney:
magical storyteller

INVENTED MICKEY
Abe Lincoln:
honest, tenacious leader
Abe Lincoln:
honest, tenacious leader
ABOLISHED SLAVERY
Define what you do
and why you’re great
in 2 sentences
Define what you do
and why you’re great
in 2 sentences

 

(it can be aspirational)
then focus on
your edge
and go hard!
2. Become a storyteller
People like
bullet points
but we LOVE
stories
so weave your
message into a story
and evoke emotions
3. Master the 4 types of
business communication
Meeting 1:1
Talking to 
small groups
Talking to 
big groups
the written word
4. Build meaningful
relationships
Focus on quality
not quantity
Learn how to listen
Be honest and
authentic
Build real
relationships
With good 
people
And great 
things will happen
5. Think long-term
Rome wasn’t 
built in a day
Neither are 
great careers
So take lots of small risks
When done right,
none of the
losses will kill you
but summed together,
the wins…
will make you great
6. Ask the 
right 
questions
Asking “What job
should I apply to?”
is like asking “What
flight should I take?”
First decide where
you’re going
First decide where
you’re going


 

(start a company, be a marketer,
write novels, build software)
then determine how
to get there
Better questions:
What 3-5 things
would make a job
rock your world?
What’s your end
game?
What’s your end
game?


 

(this will change over time)
What knowledge,
skills, relationships, or
experience do you
need to get there?
What path is best for
YOU?
1.  Find your edge
2.  Become a storyteller
3.  Master the 4 types of biz comms
4.  Build meaningful relationships
5.  Thi...
“Pursue something so important that
even if you fail, the world is better off
with you having tried.”

-Tim O’Reilly
In a n...
The truth about how to land your dream job
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The truth about how to land your dream job

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1. Find your edge
2. Become a storyteller
3. Master the four types of business communication
4. Build meaningful relationships
5. Think long-term
6. Ask the right questions

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The truth about how to land your dream job

  1. 1. THE TRUTH ABOUT HOW TO LAND YOUR DREAM JOB KeithonCareers.com You are hired.
  2. 2. 1. Find your edge
  3. 3. craft a unique advantage
  4. 4. the less words it takes to explain
  5. 5. the more powerful it is
  6. 6. Steve Jobs: brilliant product designer
  7. 7. Steve Jobs: brilliant product designer CREATED APPLE
  8. 8. Walt Disney: magical storyteller
  9. 9. Walt Disney: magical storyteller INVENTED MICKEY
  10. 10. Abe Lincoln: honest, tenacious leader
  11. 11. Abe Lincoln: honest, tenacious leader ABOLISHED SLAVERY
  12. 12. Define what you do and why you’re great in 2 sentences
  13. 13. Define what you do and why you’re great in 2 sentences (it can be aspirational)
  14. 14. then focus on your edge
  15. 15. and go hard!
  16. 16. 2. Become a storyteller
  17. 17. People like bullet points
  18. 18. but we LOVE stories
  19. 19. so weave your message into a story and evoke emotions
  20. 20. 3. Master the 4 types of business communication
  21. 21. Meeting 1:1
  22. 22. Talking to small groups
  23. 23. Talking to big groups
  24. 24. the written word
  25. 25. 4. Build meaningful relationships
  26. 26. Focus on quality not quantity
  27. 27. Learn how to listen
  28. 28. Be honest and authentic
  29. 29. Build real relationships
  30. 30. With good people
  31. 31. And great things will happen
  32. 32. 5. Think long-term
  33. 33. Rome wasn’t built in a day
  34. 34. Neither are great careers
  35. 35. So take lots of small risks
  36. 36. When done right, none of the losses will kill you
  37. 37. but summed together, the wins…
  38. 38. will make you great
  39. 39. 6. Ask the right questions
  40. 40. Asking “What job should I apply to?”
  41. 41. is like asking “What flight should I take?”
  42. 42. First decide where you’re going
  43. 43. First decide where you’re going (start a company, be a marketer, write novels, build software)
  44. 44. then determine how to get there
  45. 45. Better questions:
  46. 46. What 3-5 things would make a job rock your world?
  47. 47. What’s your end game?
  48. 48. What’s your end game? (this will change over time)
  49. 49. What knowledge, skills, relationships, or experience do you need to get there?
  50. 50. What path is best for YOU?
  51. 51. 1.  Find your edge 2.  Become a storyteller 3.  Master the 4 types of biz comms 4.  Build meaningful relationships 5.  Think long-term 6.  Ask the right questions In a nutshell KeithonCareers.com @krcowing quora.com/keith-cowing
  52. 52. “Pursue something so important that even if you fail, the world is better off with you having tried.” -Tim O’Reilly In a nutshell KeithonCareers.com @krcowing quora.com/keith-cowing

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