2. Millennials are the most common victims
of cyber crime…40% of them have
experienced cyber crime in the last year
3. Despite growing up with the Internet,
Millenials slack online security habits and
share often password compromising
their online safety (35%)
4. Nowadays, every Millennial makes
online purchases and in Italy more
than 20% has been cheated on the Web…
23%
of Millennials
has been
cheated online
(25% among 25-30 y.o.)
5. Not receiving the
product
purchased is the
main fraud,
followed by the
credit card
cloning and a
higher
withdrawal
respect to the
required one.
11%
didn’t receive
the product
purchased
8%
has been victim
of credit card
cloning
6%
has been victim of
a higher
withdrawal vs. the
required one
6. Despite the online troubles, Millennials
still do shopping online, even if, more
than half of them is more careful…
52%
of Millennials
still does shopping
online being more
careful
7. …using safe payment methods as Paypal
or prepaid cards
71%
of Millennials
pays using Paypal
(78% of men
31-36 y.o.)
46%
of Millennials
pays using prepaid
cards (48% of men
31-36 y.o.)
8. …But what do Millenials desire
and hope concerning the online shop?
9. They are ready to pay by smartphone, if it
would only be possible...
68%
of Millennials
is ready to pay
through smartphone
10. …and by an instant message system
(Messenger, WhatsApp, SMS...)
of Millennials
is ready to pay
by instant messages
42%
of Millennials
is ready to pay
by instant messages
Almost 50%
among
31-36 y.o.