This is an Email Campaign that contains three emails with all needed detail like the topic of each one of them, the purpose, the time at which they will be delivered, and most importantly our avatar in the industry of computer security.

1. Project 7: Email Marketing

2. Part 1
Plan Your Email
Content

3. Marketing Objective & KPI
● Marketing Objective - our objective
is to make 20 of our target audience
buy our training course (convert) up to
the end of November.
● KPI - number of clicks on the call to
action button and number of new
people who join our website.

4. Target Persona
Background and Demographics
Target Persona Name
Needs
Hobbies
Goals
Barriers
Background and Demographics
Target Persona Name
Needs
Hobbies
Goals
Barrier
Background and
Demographics
Target Persona
Name
Needs
● Mail, (35)
● Single
● Graduated from
the faculty of
Engineering
● Working as an IT
admin.
● His income is
2000 Dollars
Mark ● Have a
successful career
in Cybersecurity.
● Have a job in
multinational
companies.
● Reach a higher
paid position in
the
Cybersecurity
field.
Hobbies Goals Barriers
● Reading
● Learning more
about computer
security.
● Taking online
courses.
● Learning
Cybersecurity.
● Become an
expert without
certificates.
● Learning how to
protect his data
● Time
management
● Lack of motivation
● Do not know
where to start
● Fear of
misunderstanding
or complexity.
● Lack of
communication
during the online
course

5. Part 2
Create an Email
Campaign

6. Email Series
Email 1: in this email I want to increase
the interest and the desire of taking
action by showing them the importance
of my product.
Email 2: in this email I want to increase
the interest and the desire of taking
action by focusing on the benefits of my
product.
Email 3: in this email I want to increase
the interest and the desire of taking
action by showing my understanding to
their situation and expressing my
experience.

7. Creative Brief: Email 1
Overarching Theme: 3-5 Sentences
General
showing them the importance of
my product by stressing how the
security of your data can be
important as saving a child’s life.
Subject Line 1 Will you hold off your phone to save a child's life?
Subject Line 2 Will you hold off your phone to save a child's life?
Preview Text Learning Cybersecurity is equally important as saving a child's life.
Body
I expect that you blindly will say yes! So why are you putting off learning Cybersecurity?
Your laptop is getting attacks once in a while. Yes, your laptop that holds all the crucial
information related to your work, maybe your small business, and much more.
There are a million different malware creators that try very hard to steal all your information.
You can easily analyze any malware and save your information right now.
Mastering Cybersecurity will not only protect your information but also will raise your
chance of getting a well-paid job to the sky.

8. Creative Brief: Email 1
Body What you should do now is simply click, and I will call you in person at the moment to
measure your current skills and give you a plan to land safely on an expert level.
For a hard worker, the journey will take only six months.
Our Malware Incident Response Training provides coaching calls every 2nd week
where you can ask any question and share your screen. You will be an expert at incident
response &malware analysis, what you need three years at least to master it by
your own.
Let me be your mentor, and you are welcome to call me any time within your journey.
I am sure that you are an action taker, so here you have it: => https://maltrak.com/join
See you on the other side,
Amr Thabet
Outro CTA To click on this link https://maltrak.com/join

9. Creative Brief: Email 2
Overarching Theme: 3-5 Sentences
General
focusing on the benefits of my
product as it will deliver you to
the higher position with a
complete knowledge a very
short time.
Subject Line 1 Cybersecurity, From zero to hero!
Subject Line 2 Master Cybersecurity in only 6 months.
Preview Text
Did you spend months or maybe years learning cybersecurity and you did not master it yet?
Body
Did you spend months or maybe years learning cybersecurity and you did not master it yet?
Are you dreaming of having a job in this field but the lack of experience holds you back?
If your answer is yes to any of these questions or both of them, congrats! You are in
the right place.
Before telling you about our offer, let me share a secret with you.

10. Creative Brief: Email 2
Body
On the other end of the spectrum, you can master anything in a very short time when you
let your mentor gives you a hand.
Here is our deal; with our training, if you promise to be a hard worker, you will become
a cybersecurity professional in only six months!
So now, instead of wasting more years, just with one click, you will master cybersecurity,
and the job of your dream will be waiting for you.
Now I am sure that you want to hear more details, and I will put your mind at ease. In our
Malware Incident Response Training, we do provide coaching calls every 2nd week where
you can ask any question and share your screen. During your journey with us, you will put
what you are learning into practice, so you not only sharpen your understanding but also
create proof of how well qualified you are.
One more thing for you, once you take action and become part of our group, you will get a
call from me. I am in person will help you to measure your skills to know where you are
now and where you want to go. Also, I will create a suitable plan for you that helps you reach
your aim at the speed of light.
Moreover, you are welcome to call me any time within your journey.
What are you waiting for?
Be an action taker and join us now: => https://maltrak.com/join
Cannot wait to see you in our community,
Amr
Outro CTA To click on this link https://maltrak.com/join

11. Creative Brief: Email 3
Overarching Theme: 3-5 Sentences
General
showing my understanding to
their barriers and expressing my
experience at helping them by
giving them the needed skills that
outstand them from others.
Subject Line 1
Do these fears stop you too?
Subject Line 2
Without one certificate Become an expert at Cybersecurity
Preview Text You want to start a new career in cybersecurity and what holds you back is the fear of:
Body You want to start a new career in cybersecurity and what holds you back is the fear of:
● The complexity of this field.
● The need for many years to master it.
● The lack of an academic certificate in this field.
Right?
I am sorry but none of these is true and here is why.

12. Creative Brief: Email 3
Body Although I am a graduate in mechanical engineering, I got five job offers from massive
companies in different countries, an invitation to speak among professors in computer science,
and so many opportunities.
What made me an expert in their eyes is that I did not go with the flow. I was searching for
what makes me unique in this world instead of approaching a certificate.
You can be blessed with all these chances and much more with just one click.
Here if you keep up the effort and momentum, you will master Cybersecurity only in six
months.
In our Malware Incident Response Training, we do not provide you with another certificate
to approach, we do give you the proven skills that make the job of your dream runs after you.
We provide
● coaching calls every 2nd week where you can ask any question and share your
screen.
● Practical experience as you will apply what you are learning through a lot of tasks.
● A call from me in person to give you a hand in measuring your current skills,
determining your starting point, and developing a strategy that directly takes you to
your goals.
Also, you will find useful videos in addition to free webinars on my YouTube channel that helps
you through your journey, so do not forget to check them out.
Easily join us => https://maltrak.com/join
I am looking forward to seeing you in our community,
Amr Thabet.
Outro CTA To click on this link https://maltrak.com/join

13. Calendar & Plan
Email Name Planning
Phase
Testing
Phase
Send
Phase
Analyze
Phase
Email 1 28/10 28/10 29/10 30/10 up
to 1/11
Email 2 4/11 4/11 5/11 6/11 up
to 8/11
Email 3 11/11 11/11 12/11 11/11 up
to 14/11
Week One Week Two Week Three
M T W T F M T W T F M T W T F
Color Key Planning
Phase
Testing Send Phase Analyze
Phase

14. Part 3
Build & Send

15. Draft Email

16. Draft Email

17. Final Email

18. Final Email

19. Part 4
Sending & Analyzing
Results

20. Results Email #1
I have sent my mail to 4 people. After 24 hours, it got
100% opened rate but the click through rate was just
25%. For our results here:
1. Calculate the Open Rate
Results and Analysis
Sent Delivered Opened
Opened
Rate
Bounced
2500 2250 495 22% 225

21. Results Continued Email #1
1. Calculate the CTR and the Conversion Rate
Results and Analysis
Clicked CTR
Take
Action
Conversion Unsub
180 8% 75 3.33% 30

22. Final Recommendations
What should I do for Email #2 &3 is:
1) Deliver them to a larger number of people who
show interest in my product and focus on
benefits to give them reasons to believe as it is
possible.
2) Should sharpen my understanding of my target
persona in order to tailoring my copy for them.
3) Use images/Logo to grab more attention.
4) Improve my subject line in order to increase the
open rate and make my call to action crystal
clear in front of their eyes to increase the
conversion rate.
5) Search for the reasons behind blocking my mail
from being delivered and improve them, maybe
I used some words that alarmed the spam
alarm against my mail.