How to Create more Effective Emails and Newsletters

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In this webinar, we share 14 tips and tricks for creating more effective email messages and enewsletters. This webinar is perfect for anyone just starting out, or the experienced email marketer looking for some tips and ideas. Attendees can expect to learn how to create relevancy and value in your emails, how reports and analytics can help and what to look at, tips for crafting compelling subject lines and messages, and more!

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  • In this webinar, we share 14 tips and tricks for creating more effective email messages and enewsletters. This webinar is perfect for anyone just starting out, or the experienced email marketer looking for some tips and ideas. Attendees can expect to learn how to create relevancy and value in your emails, how reports and analytics can help and what to look at, tips for crafting compelling subject lines and messages, and more!
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How to Create more Effective Emails and Newsletters

  1. 1. How to Create More Effective Emails and eNewsletters14 Tips for Smarter Email Marketing<br />Presented by: Lori ElyInformz<br />
  2. 2. Title<br /><ul><li>Bullet 1
  3. 3. Bullet 2
  4. 4. Bullet 3</li></li></ul><li>Tip: 1 Use Subscription Forms<br />Set expectations<br />Collect profile information<br />
  5. 5. Tip 2: Watch Email Frequency<br />Sending too frequently will impact your results<br />Create a communications calendar<br />
  6. 6. Tip 3: Consistent From Address<br />Two factors impact open rates:<br /> 1. From Address 2. Subject Line<br />Keep your from address consistent<br /> Recognition + Trust = Opens<br />
  7. 7. Tip 4: Focus on the Subject Line<br />Spend 50% of your time on the subject line<br />Test your tactics:<br /> - description of message vs. call to action<br /> - personalization vs. no personalization<br /> - date vs. no date<br /> - short vs. long <br />
  8. 8. Tip 5: Create a Clear Call to Action<br />The call to action<br /> - What do you want recipients to do?- Test strategy: font color, background color, image, text, language, location.What is more effective with your audience?<br />Register Now or<br />
  9. 9. Tip 6: Make it Easy to Read<br />Write for the ease of your reader<br />Which version is easier to read?<br />Version A:Version B:<br />
  10. 10. Tip 7: Keep it short<br />Keep your content short and to the point(even your enewsletter!)<br />
  11. 11. Tip 8: Keep newsletters organized<br />Include a table of contents with links to the story and back to top<br />Highlight a top story area (try targeting this by interest area)<br />Use a sidebar for other information<br />
  12. 12. Tip 9: Create Relevancy & Value<br />Target the right person with the right message, at the right time.<br />Relevancy + Value = Results<br />EMAILBLASTING<br />11<br />
  13. 13. Step 1: Targeting the right person... - Behavioral Targeting/Action-Based Targeting - Member Interest Areas - Profile & Demographic Information - Leverage your Database!<br />12<br />
  14. 14. Step 2: Sending the right message…<br />13<br />
  15. 15. Step 3: Sending at the right time…<br /> - Campaign automation - Triggered emails - Learn the time that’s best for your audience. <br />14<br />
  16. 16. Tip 10: Identify Inactives<br />Segment Inactives and try to re-engage them<br />
  17. 17. Tip 11: Know how it will render<br />How does your email looks to the recipient?<br />
  18. 18. Tip 12: Know your Audience<br />
  19. 19. Tip 13: Test your Email Strategies<br />
  20. 20. Tip 14: Use your Reports<br /><ul><li>Know your baseline
  21. 21. Identify trends
  22. 22. Spot Issues
  23. 23. Test, Analyze, Implement, Repeat!</li></li></ul><li>Thank You for Joining Us!<br />Questions?<br />advisor@informz.com<br />Follow us online:<br />www.twitter.com/informz<br />www.slideshare.net/informz<br />Learn more about Informz:www.informz.com<br />

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