Group 3 proposes a mobile health application that allows patients, physicians, and pharmaceutical companies to connect. The app would allow patients to store and easily access their medical records, find physician availability, and get information. Physicians could market themselves and access patient records. Pharmaceutical companies could market products. The target market is tech savvy 20-30 year olds with smartphones. The app aims to meet needs for record storage, physician advertising and a doctor database. It would be free to users and customized for the Philippines. The proposal compares the app to competitors and identifies opportunities in the growing mobile health market.

1. Marketing
Proposal
GROUP 3
FERNANDEZ| LIM | MANGAOANG
PAMIN| PONCE | SARTE | SY

3. What is

4. Patients Physicians Pharmaceuticals

5. Patients
ü Record keeping
ü Information
always on hand
ü Quickly send info
ü Know Physician
availability

6. Physicians Pharmaceuticals
ü Easily Market
Themselves
ü Check Patient
Records Easily

7. Pharmaceuticals
ü Easily Market
Their Products

8. Primary Target
Market

9. SOCIAL
CLASS
A | B | C
Primary Target Market
20 to 30
year olds
Tech Savvy
Individuals
with
Smartphones

10. Needs
Wants
Demands

11. Needs, Wants, and Demands
Need of
physicians to
advertise
practice
Storage of
medical
records
with ease
of access
Provide a
database
of
doctors

12. How do we fare
against the
competition?

13. Wazzapp Doc My Medical The Filipino Doctor
Database of patient’s
records
Directory of doctors,
clinics and hospitals
Secure information
through passwords
Online consultations
with doctors
Customized to the
Philippine setting
(includes local
hospitals, clinics etc.)
Free of charge for all
patients/ users
Easily downloaded
through a mobile app

14. Gap
Opportunity
Positioning

15. Health Applications

16. The Market Size

17. “OUR CUSTOMERS
24.2 M
SMARTPHONE USERS

18. “OUR COMPANY
$41.1M
MOBILE APP MARKET

19. “OUR COMPANY
ü COMPLETE
ü COMPREHENSIVE
ü PERSONALIZED

20. “OUR COMPETITION
An emerging shift towards
MOBILE HEALTH

21. Marketing
Mix

22. PRODUCT
Doctors Patients
+ Pharmaceuticals

23. PROMOTION

24. PRICE
₱
Free to use!

25. PLACE

26. Our Winning
Strategy
PRODUCT
INNOVATION
BRAND
MARKETING

27. Android
compatible

28. iPhone
compatible

29. Tablet
compatible

30. The Interface