This document provides a marketing plan for the OnDoc Android app. The app aims to help busy people easily manage their medical records and health needs. It allows users to enter symptoms to predict diseases, and book appointments with highly rated doctors online. The target markets are people with chronic illnesses, those too busy for regular doctor visits, and older adults. Revenue streams may include free basic services with premium upgrades like ad-free use and extra doctor consultation questions. Success will depend on ongoing developer support to expand the app's diagnostic database and customer feedback.

1. App Name : OnDoc
MARKETING PLAN
FOR
ANDROID APP

3. Lots of medical history.
Hectic to maintain them.
No time to find a good doctor.
Medicines advised are not available in
every store.
Busy schedule.

5. Nowadays, people are very busy. They don’t have time
for finding a good doctor and getting an appointment
with the same.
About the app : This app allows the
customer to enter the symptoms and
then predict the disease. It also helps to
fix an appointment with the favored doctor online.

7. To provide best
doctors according
to reviews.
To give advice on a
low cost.
To manage user’s
medical history in
electronic format.

10. Complete management of medical records
of a patient.
Provides instant treatment.
Provides best doctors according to ratings.

13. People with chronic
illness.
People who are very busy
and don’t have time for a
doctor.
People above 40 who
aren’t able to drive any
sort of vehicle.

15. Target market
Value proposition

16. Customers
Collaborators
Competitors

17. People with chronic illness
Infrequent patient
Patient with sudden needs

18. Local doctors
Local medical
stores
Hospitals

19. Some top competitors are :
Practo
Ask a doctor
Doctor on demand

21. To give customers
good facility.
To give customers
instant treatment.
To reach wide
range of
customers.
To generate good
revenue.

23. Product
Service
Brand
Communication
Distribution
Price

24. Product
The product is an android app which
predicts the disease when the symptoms
are entered and also helps to get an
appointment with the doctor .
Service
The app is free but has some
premium offers.

25. Brand
Logo:
OnDoc
Communication
Through social media like facebook ,
twitter ,etc
Also, by participating in app awards.

26. Distribution
Available on Google Play
Store.
Price
The app will be free of cost but will
have some premium offers like ad-
free, extra questions to ask a doctor,
etc.

28. The efficiency of the app will depend
on the app developers who will add
the features and keep the database

29. Advertisement of product.
Involvement of local doctors.
Getting feedback from
customers.

31. Created by : Pratiksha Yadav (NIT
Raipur)
Under the guidance of Prof. Sameer
Mathur (IIM Lucknow)