Statement of Intent

1. Statement of Intent
How do you intendto use the four areas of the mediatheoretical framework to communicate
meaningand meetthe requirementsofyour chosen brief?(approx.400 words)
Product 1
Addressingthe CurrentAffairsinformationmainlytowards youngadultsandhavingthe
information/articleswrittenbyoraboutwomenwill give thiscounter-typical audiencemore reason
to readthismagazine.Parentsbetweenthe agesof 30-50 will stereotypically wanttokeepupto
date withthe CurrentAffairsaffectingtheirchild. Womenwill be the mainaspectof mymagazine in
whichtheywill write orfeature inthe articlesinordertoempowerotherwomen.The audience will
expecttoread a CurrentAffairsmagazine andIwill putthisacrossto themby addressingyoung
adults(mychosen demographicprofile)withinthe information. The publishingcompanyDennisalso
publishesThe Week(aswell asMoneyWeek,The WeekJunioretc.) inwhichthey tooaddress the
same genre beingCurrentAffairs.Thisshowshow mymagazine (NewsRoom)andThe Weekwill
relate,byaddressingthe same topicstowardssimilaraudiences. Medialanguagewillbe usedto
create meaningbyhaving serif fonttypes togive a more sophisticated/formal look.The masthead
and imagescandenote the genre of the magazine.The colourswill be eye-catching,blue/red,asthis
has connotationsof sadness/angerwhichrelateswiththe newsbeingexperiencednow.
Product 1
My website will containheadlinesonpressingnews whichwill representmytargetaudience and
showwanttheywant to see/read.There canbe specificsectionstothe website thatcontaindistinct
informationtoreachthe rightaudiences;asectiontoempowerwomen,abusinesssection,current
affairs,politics etc.The mode of address usedshould reachmyaudience byincludingimagesthat
feature the archetypical age range of 16-25 and articlesthataffectthem.The website willinclude a
searchbar to findcertainarticles/headingsandasectiontowrite reviewssothe readerscangive
theiropinions. The WeekisalsopublishedbyDennisandtheirwebsite containsfeaturesIalsowant
to include.FromwhatIhad researched,the mastheadfeaturesatthe top of the page,witha search
bar and the contents are there too. I will alsoincludesimilarfeaturesbutplace themdifferently. The
contentswill be writtenindifferentshadesof the same colour,darkerheadings show distressing
newsas darkcolourshave bad/dangerousconnotations.The website will looklike anonline
magazine fromthe design byhavingthe masthead ontop,a mainimage,coverlinesandcontents
placedlike astrapline/skyline.
How do you intendto linkyour mediaproducts to demonstrate your knowledge and
understandingof the digitallyconvergentnature of your media production?(approx. 100 words)
The magazine andwebsite synergise toreacha range of audiences.The websiteandmagazine will
use codesand conventionstoshow the links andattract a range of audiencesthroughdifferent
mediations.The genre of the magazine is CurrentAffairswhichisvisiblethroughthe
codes/conventions of the masthead,the blue/red colours canconnote sadness/angerandthe name
NewsRoom, isametaphorof CurrentAffairs.The codesusedina serif fonttype canreflectonthe
traditional audience tryingtobe targeted while sansserifattractsthe modernaudiences.The
conventionsof the mainimage showthe effectsof coronavirusonschool-studentswhichshould
attract those whoalso feel effected. The price being£3.75-£4 will reflectonthe psychographic
audience beingtargeted (traditionalists/aspirers/individualists) whilethe genre reflectsthe socio-
economicaudience,groupE(students),group A,B,C1.