Sunderland Vibe is a publication created in 2014 to raise aspirations in Sunderland and celebrate local communities. They create various online and print media content. The speaker learned that Sunderland Vibe offers opportunities to create content for their company in areas like TikTok, articles, or videos, as long as the content is based around Sunderland. They were warned that there are few media jobs in the local area, so competition is high, meaning applicants must strongly sell themselves. Sunderland Vibe has contacts with companies like Sky Sports, and also produces magazines for other areas in the Northeast.