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Finding your Target Market Lesson 1.3 Activity 2
A market is all potential customers who share common needs and wants and who have the ability and willingness to buy the product. What is a Market?
Target Marketing ,[object Object],[object Object]
Customers versus Consumers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The First Step ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],You also need to understand that people purchase products or services for three basic reasons:
[object Object]
Remember…. ,[object Object],[object Object],[object Object]
The Marketing Mix ,[object Object],[object Object],PROMOTION PLACE PRICE PRODUCT
Product ,[object Object],[object Object],[object Object]
Price ,[object Object],[object Object],[object Object],[object Object]
Place ,[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object]
Examples of a Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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Target market

  • 1. Finding your Target Market Lesson 1.3 Activity 2
  • 2. A market is all potential customers who share common needs and wants and who have the ability and willingness to buy the product. What is a Market?
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