2. About the productAbout the product
ProOatsProOats
Healthy cereal barHealthy cereal bar
Low in fat and high in proteinLow in fat and high in protein
Made from Oats, Wheat Flour and Protein powderMade from Oats, Wheat Flour and Protein powder
3. Our objectivesOur objectives
Create brand awarenessCreate brand awareness
Promote the new cereal bar’s image/ personality asPromote the new cereal bar’s image/ personality as
fun, active, adventurous, on-the-go and thrilling; thatfun, active, adventurous, on-the-go and thrilling; that
links to an active lifestylelinks to an active lifestyle
To reach as many people in the UK as possibleTo reach as many people in the UK as possible
Generate online buzzGenerate online buzz
7. Radio (pre-event)Radio (pre-event)
Promotion of ProOatsPromotion of ProOats
High traffic (Weekdays 4.30pm – 6.30pm)High traffic (Weekdays 4.30pm – 6.30pm)
Association of DJs with ProOatsAssociation of DJs with ProOats
Social media promotionSocial media promotion
8. Magazines, posters, flyers (pre-event)Magazines, posters, flyers (pre-event)
Promoting ProOats eventPromoting ProOats event
Direct invitationsDirect invitations
Social media websites includedSocial media websites included
9. Social media (pre-event)Social media (pre-event)
Facebook, Twitter, Instagram, Snapchat and YouTubeFacebook, Twitter, Instagram, Snapchat and YouTube
ScreenshotsScreenshots
10. Big ProOats outdoor event (Brighton)Big ProOats outdoor event (Brighton)
2 days, Saturday and Sunday, 10am – 10pm2 days, Saturday and Sunday, 10am – 10pm
FREE entry, tickets sold for individual competitionsFREE entry, tickets sold for individual competitions
ProOats stalls (wrapper designs)ProOats stalls (wrapper designs)
3 main sport attractions: Skateboarding, BMX (bicycle motocross) and3 main sport attractions: Skateboarding, BMX (bicycle motocross) and
surfingsurfing
Graffiti (in conjunction with brand design)Graffiti (in conjunction with brand design)
Local DJs (partnership with local radios)Local DJs (partnership with local radios)
Other stalls (food and drinks, games)Other stalls (food and drinks, games)
Fireworks finale on Sunday night with big ProOats giveawayFireworks finale on Sunday night with big ProOats giveaway
*whole event will be filmed to use in TV advertisement*whole event will be filmed to use in TV advertisement
11. During eventDuring event
Strong social media presenceStrong social media presence
Online competitions (best photo)Online competitions (best photo)
Trending on all social media platformsTrending on all social media platforms
12. Post event promotionPost event promotion
TV advertisementTV advertisement
CinemaCinema
Social mediaSocial media
Press releasePress release
Public relationsPublic relations
GraffitiGraffiti
MagazineMagazine
13. TV Advertisement (post event)TV Advertisement (post event)
See handout and storyboardSee handout and storyboard
Editing and production (4-6 weeks)Editing and production (4-6 weeks)
30 seconds (Television)30 seconds (Television)
5 Adverts: Whole event, skateboarding, BMX, surfing and5 Adverts: Whole event, skateboarding, BMX, surfing and
graffitigraffiti
OtherOther
Social media: <10 secondsSocial media: <10 seconds
Cinema: 30 secondsCinema: 30 seconds
14. GraffitiGraffiti
Display of event graffitiDisplay of event graffiti
Locations – locally, nationallyLocations – locally, nationally
15. Social media (post event)Social media (post event)
Clips of eventClips of event
Introducing new recipes with the cereal barIntroducing new recipes with the cereal bar
ScreenshotsScreenshots
16. Public relations (post event)Public relations (post event)
Invite YouTubers, bloggers to event with VIP access andInvite YouTubers, bloggers to event with VIP access and
freebies (giveaways on their channel or blogs)freebies (giveaways on their channel or blogs)
Associate ProOats cereal bar with gyms (nutritionists,Associate ProOats cereal bar with gyms (nutritionists,
personal trainers, vending machines etc.)personal trainers, vending machines etc.)
Cereal bar recipes launch; versatilityCereal bar recipes launch; versatility
Martin Macdonald and Amanda FreeMartin Macdonald and Amanda Free
17. Point of sale (post event)Point of sale (post event)
Supermarkets (Tesco, Sainsbury’s, Waitrose)Supermarkets (Tesco, Sainsbury’s, Waitrose)
SamplesSamples
Impulse items (2 weeks)Impulse items (2 weeks)
Eye levelEye level
Next to other cereal brandsNext to other cereal brands
