The CCPA or California Consumer Privacy Act is an important Act that affects how companies interact with visitors to their websites.

1. C A L I F O R N I A C O N S U M E R P R I V A C Y A C T
W h a t y o u n e e d t o k n o w

2. Who is effected?What is the CCPA? Why it’s important
“The CCPA creates new
consumer rights relating to the
access to, deletion of, and sharing
of personal information that is
collected by businesses.“
This includes:
• Basic information
• Probability data
• Profiling
The objective of this act is to
enhance privacy rights and
consumer protections for residents
of California.
The CCPA applies to For-Profit
companies that meet at least one
of these requirements:
• Earns $25+ million in annual
gross revenue
• Processes personal data of
50,000+ California residents
• At least 50% of its revenue comes
from the sale of California
residents’ data
• Does business in/with California
And consumers are affected with:
• A new set of consumer rights
• Intrusive interstitials
• Ability to approve or deny
cookies
It is important to be prepared. If
your business is not currently
affected, it is likely it will be in the
future.
If an affected business does not
complywiththeCCPAbyJanuary1st,
2020, the business may be subject
to fines ranging from $2,500 to $7,500.
T H E C A L I F O R N I A C O N S U M E R P R I V A C Y A C T

3. H O W T O B E C C P A C O M P L I A N T
1. INFORM
The business must
disclose the new
California rights
and how to
exercise them
if need be.
2. DISCLOSE
Website must
disclose:
• categories of
information
collected,
• sources of
information,
• and categories
of information
sold and shared.
3. OPT-OUT
There must be a
link to an "opt-out"
page.
4. ACCESS
CCPA Update must
be posted by
January 1, 2020,
and updated
annually.
5. DELETION
A business can be
required to stop
selling people’s
data upon their
request at any
time.

4. H O W Y O U A N D Y O U R B U S I N E S S C A N M O V E F O R W A R D
Map consumer data
California consumers may ask how you are collecting data. It is essential that you are able to answer.
You can do this by gathering answers to the following questions:
• What personal data do you currently collect?
• What are your methods for data collection?
• Where and how do you store this data?
• Do you share/sell the data you collect? If so, with whom?
Provide a disclosure at or before the point of data collection
Be sure to mention:
• Which information is collected
• The purposes you intend to use the information for
• The types of third parties that you share the information with
Decide how to handle customer requests
• These requests must be processed free of charge and within 45 days
• Your website should develop appropriate procedures for processing customer requests
Allow customers to opt-out
Do so by creating a privacy link on your home page that's clearly titled "Do Not Sell My Information."
Visitors must be able to click the link and go to a different landing page, where they can request to
be exempt from this process.
Update software and systems ASAP

5. T H E C C P A A N D H O W I T E F F E C T S S E O
• By becoming CCPA Compliant, a website will have to add some sort of interstitial
• Intrusive Interstitials can lead to poor user experience
• Now that Google is focused on Mobile First Indexing, interstitials can easily affect
rankings
• Google is punishing sites containing interstitials that make content less accessible
• These are the “intrusive interstitials” a website should avoid:
• Pop-ups that cover content on the page
• Pop-ups that force users to close the pop-up in order to read the page
• Standalone interstitials that show up before the user can access content
• Pages where the layout makes the upper portion look like an interstitial
LevLane Recommends selecting a banner format, that way the interstitial is
only covering a small portion of the website, rather than covering a large
portion of content.Avoid these types of interstitial