"Most of the startups forget to harness the power of the crowd" says Ross Dawson. We decided to create a framework, "The Collaborative Startup Canvas". Our goal is to help entrepreneurs on 3 issues: gather people around their passion, work with the members to create the best products and services for the community, and generate incomes to make the adventure sustainable.

1. The collaborative Startup
canvas

2. “most of the startups
forget to harness the
power of the crowd.”
Ross Dawson

3. “startups replicate
what they perceive to be
successful business
models. But what is
CONSIDERED THE ´NORM´
IS NOT WORKING
ANYMORE.”
Lee Bryant

4. ns to help
7 sectio
reneurs
entrep
people
Gather
passion
Around a
and turn the community into a thriving collaborative business

5. People
Value
ProP.
Incomes
Statements
Awareness
CO-CREATION
Kpis

6. People

7. 1. Which
population
Do you want
to work with?

8. early-adopters?
2. Who are
going
to be
your

9. Write down your
persona

10. “Dave is a 35-year-old American who lives in
Wichita, Kansas. He is married, college
educated, and has a daughter. Dave’s life dream
is become an entrepreneur and sell web and mobile
products online. He has a full-time job and is
willing to work very hard to make his dream a
reality. He has some technical skills but
unfortunately doesn’t live near a startup hub – and
thus he has a hard time connecting with
entrepreneurs to get advice when he needs it.”
(From SoHelpFul.com)

11. Statements

12. 1. What is your
purpose?

13. people?
Why
do you want
To gather

14. What is their problem or nee
d?
do correctly?
at do they don't
Wh

15. People will join and participate
in our community because...

16. Our example
…because we help them gather members
around their passion and turn the community
into a thriving collaborative enterprise.

17. “If you get this
wrong, nothing
else you do
matters.”
Richard Millington

18. 2. What is your vision?

19. What will the world look like once you and
your community have worked your magic?

20. Complete these sentence in less than 12 words:
“We dream of a world where…”

21. think
big
(like really big!)

22. Our vision
“We dream of a world where
business success and community
success are reconnected.”

23. Value
Propositions

24. What are the
and
products
Services
You Provide to the community?

25. uild a
B
logy
odo
eth
m
s
ber
mem
help
To
fail
they
here
w

26. Then create
around this
methodology...

27. a book
presentations
a course
photo albums
events
blog articles
videos
a toolkit
a consultancy service
a software
conferences
stickers
case studies
workshops
t-shirts
white papers
infographics

28. Awareness

29. Potential members
of what you do?
How do you make
aware

30. Be where Your
audience already is

31. Blog on Quora and Medium
Search conversations on Twitter and Quora
where you can share your expertise
Get your articles listed in a
popular newsletter
Ask a blogger or a community
manager to write about you
Start a newsletter
Share presentations
on Slideshare
Launch your own blog
Organize a meet up
Create a group on Facebook or
Meetup and invite people you know
Share articles on G+ Communities, LinkedIn and Facebook groups

32. CO-CREATION

33. with you?
How do you
let members
co-create
The adventure

34. Create a community on Google+
Invite people
Ask for feedback at each
step of your projects

35. Who works on...
oduction
Pr
Sales
sight
Fore
Ideation
Design
g new projects
Financin
Customer support
eting
ark
M

36. 70%
You,
alone
Your
community

37. Dropbox - Referral program

38. Seth Godin- Crowdfunding campaign
$40k
goal
beaten
in 3.5
hours

39. giffgaff - customer support forum
Aver
S: 77%
93'' - NP
nse time:
ge Respo
a

40. Incomes

41. How do you
adventure
sustainable?
Earn money
to make the

42. Among your products
and services, define
which ones are...

43. 0% free
10
Pa
use
y per
Intermediate fees
Direct sales
ith additional features
Paid version w
Subscription
nting
Re

44. You can also...
Run a crowdfunding campaign
Charge for a community membership
Sell shares
Create an affiliate program

45. KPIs

46. Track your
progress

47. => Activity initiated and managed by members
=> Referral growth
=> Sense of belonging
=> Number of innovation launched by members
=> Revenues

48. TheCollaborativeStartup
www.
.com