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Personal Branding 101
What would be the cost?
Brand Yourself with Susmita
Brand Attribute
Brand Promise
Brand
performance
BRAND VALUE /
BRAND EQUITY
Brand Yourself with Susmita
What creates Brand ...
Promise
+
Experience
=
Relationships
BRANDS ARE RELATIONSHIP!
Interactions
+
Feelings
=
Brands
BRAND IS UNIQUE PROMISE OF ...
Brand is therefore,
• Unique
• Authentic
• Innovative
• Strategic
• Stands Out
• Tells a Story
• Ageless
• Leaves a Mark
•...
SO, ARE YOU A BRAND?
Brand Yourself with Susmita
If you Google yourself now, What will you find?
Brand Yourself with Susmita
WHO CREATED WHO?
Brand Yourself with Susmita
What is a
Personal Brand?
Personal branding is about managing your name — even if you don’t own a business — in a world of...
Brand Yourself with Susmita
BrandingYourself
Associates great value to a great product called YOU!
Sees YOU as the only option as a solution to a prob...
Brand Yourself with Susmita
Is there a GAP between what you
want others to think about you and
what they actually think about you?
Keep this Question ...
What is NOT Personal Brand
What you say about yourself
Your company’s brand rubbed off
About Power
Image Management!
Brand...
PERSONAL BRAND – IN A DIAGRAM
Brand Yourself with Susmita
Ready to Brand Yourself….. ?
Brand Yourself with Susmita
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Personal branding 101

Personal Brand is NOT image management - its your unique value proposition that you offer to your TG. Talk to me to learn How yo

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Personal branding 101

  1. 1. Personal Branding 101 What would be the cost? Brand Yourself with Susmita
  2. 2. Brand Attribute Brand Promise Brand performance BRAND VALUE / BRAND EQUITY Brand Yourself with Susmita What creates Brand Value?
  3. 3. Promise + Experience = Relationships BRANDS ARE RELATIONSHIP! Interactions + Feelings = Brands BRAND IS UNIQUE PROMISE OF VALUE. Brand Yourself with Susmita
  4. 4. Brand is therefore, • Unique • Authentic • Innovative • Strategic • Stands Out • Tells a Story • Ageless • Leaves a Mark • Has a Vision • Delivers as per Promise • Could be Trusted • Incites Emotions • Competitive BRAND IS WHAT SETS YOU APART AND CAN DEMAND PREMIUM Brand Yourself with Susmita
  5. 5. SO, ARE YOU A BRAND? Brand Yourself with Susmita
  6. 6. If you Google yourself now, What will you find? Brand Yourself with Susmita
  7. 7. WHO CREATED WHO? Brand Yourself with Susmita
  8. 8. What is a Personal Brand? Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto. - Tim Ferriss (is an American author, entrepreneur, angel investor, and public speaker.) A perception or emotion maintained by somebody other than you, describing the total experience of having a relationship with you. Brand Yourself with Susmita
  9. 9. Brand Yourself with Susmita
  10. 10. BrandingYourself Associates great value to a great product called YOU! Sees YOU as the only option as a solution to a problem Keeps YOU in Memory Brand Yourself with Susmita
  11. 11. Brand Yourself with Susmita
  12. 12. Is there a GAP between what you want others to think about you and what they actually think about you? Keep this Question in mind: Brand Yourself with Susmita
  13. 13. What is NOT Personal Brand What you say about yourself Your company’s brand rubbed off About Power Image Management! Brand Yourself with Susmita
  14. 14. PERSONAL BRAND – IN A DIAGRAM Brand Yourself with Susmita
  15. 15. Ready to Brand Yourself….. ? Brand Yourself with Susmita

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