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‘Find Your Voice’ on
LinkedIn
Isabelle Roughol
International Managing Editor
LinkedIn
#InAgency
How to find your voice,
share ideas and get them heard.
It’s loud out there.
#InAgency
FIND INSPIRATION
Why write and share, and how to find ideas for
your posts in your professional life and in the
news cycle...
400M+ MEMBERS WORLDWIDEYOUR
PROFESSIONAL
LIFE IS FULL OF
INSPIRATION
YOU ARE UNIQUE
Don’t make the mistake of thinking
eve...
MEET PEOPLE
WHERE THEY
ARE
PR people know how hard it can
be to set a new agenda.
Instead, add your voice to
ongoing debat...
WHEN THEY’RE
TALKING ABOUT YOU,
TALK BACK
MEET NICK
Media will tell your company’s
story. That’s their job. But you
can al...
HEADLINES
THINK THEM THROUGH
IMAGES
EYE-CATCHING… AND
LEGAL
WORD COUNT
WHATEVER IT TAKES
They’re the most important thing ...
HEADLINES
THINK THEM THROUGH
IMAGES
EYE-CATCHING… AND
LEGAL
WORD COUNT
WHATEVER IT TAKES
They’re the most important thing ...
AUTHENTICIT
YOPEN UP.
TO THE POINT
KILL YOUR DARLINGS.
IMPERFECTION
WRITE OFTEN, WRITE HUMBLE.
Share personal experiences....
Share your piece on social media, with
colleagues and employees, and journalists
covering your industry. Respond to a few
...
Keep an eye on stats.
KNOW YOUR READERS
Demographics of your
readers
Who’s responding to
your post
134
5
86 540 22
#InAgen...
Start writing.
#InAgency
How to "Find Your Voice" on LinkedIn
How to "Find Your Voice" on LinkedIn
How to "Find Your Voice" on LinkedIn
How to "Find Your Voice" on LinkedIn
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How to "Find Your Voice" on LinkedIn

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As International Managing Editor at LinkedIn, Isabelle is sharing and creating content daily. She has a deep understanding of LinkedIn as a publishing platform and works with top performing LinkedIn Influencers and members across the globe. Hear first hand what kind of content resonates and garners attention on LinkedIn. Through practical examples and top tips on how to curate content you'll learn about the importance of having an opinion and choosing timely topics to perfect your writing style. You'll come away knowing how to help drive greater engagement with your posts and ultimately how to "Find your voice" on LinkedIn.

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How to "Find Your Voice" on LinkedIn

  1. 1. ‘Find Your Voice’ on LinkedIn Isabelle Roughol International Managing Editor LinkedIn #InAgency
  2. 2. How to find your voice, share ideas and get them heard. It’s loud out there. #InAgency
  3. 3. FIND INSPIRATION Why write and share, and how to find ideas for your posts in your professional life and in the news cycle. SHARE IDEAS Building your writing muscle, getting comfortable with imperfection, knowing your audience and hitting that “Publish” button. HAVE A CONVERSATION It’s not over when you’ve published! Building your audience, continuing the debate and responding to feedback. And then starting over… #InAgency
  4. 4. 400M+ MEMBERS WORLDWIDEYOUR PROFESSIONAL LIFE IS FULL OF INSPIRATION YOU ARE UNIQUE Don’t make the mistake of thinking everyone knows what you know. Projects you’ve taken on, problems you’re trying to solve, failures you’ve been through, skills you’ve mastered, are all topics worth writing about.
  5. 5. MEET PEOPLE WHERE THEY ARE PR people know how hard it can be to set a new agenda. Instead, add your voice to ongoing debates about trends in your industry, business news or OBSERVE THE NEWS CYCLE AND JOIN AN EXISTING CONVERSATION
  6. 6. WHEN THEY’RE TALKING ABOUT YOU, TALK BACK MEET NICK Media will tell your company’s story. That’s their job. But you can also tell your own. #InAgency
  7. 7. HEADLINES THINK THEM THROUGH IMAGES EYE-CATCHING… AND LEGAL WORD COUNT WHATEVER IT TAKES They’re the most important thing you’ll write. Make them clear, conversational, clickable but not clickbait. SO, HOW DO I WRITE? Let’s get down to nuts and bolts. Make your post pop but respect others’ creative work. Remember rich media too. Write however long it takes to make your point. And not a word more. And try to stick to one point.
  8. 8. HEADLINES THINK THEM THROUGH IMAGES EYE-CATCHING… AND LEGAL WORD COUNT WHATEVER IT TAKES They’re the most important thing you’ll write. Make them clear, conversational, clickable but not clickbait. SO, HOW DO I WRITE? Let’s get down to nuts and bolts. Make your post pop but respect others’ creative work. Remember rich media too. Write however long it takes to make your point. And not a word more.
  9. 9. AUTHENTICIT YOPEN UP. TO THE POINT KILL YOUR DARLINGS. IMPERFECTION WRITE OFTEN, WRITE HUMBLE. Share personal experiences. Use words humans would. Don’t write by committee. NOW, THE HARD STUFF. You’re a human. Sound like it. Edit, rewrite, tighten. Make sure the reader is still following you and walks away with your point. Your post isn’t the final say; you’re just starting a conversation. Allow commenters to finish your point.
  10. 10. Share your piece on social media, with colleagues and employees, and journalists covering your industry. Respond to a few commenters and keep the conversation alive. IT’S NOT OVER WHEN YOU HIT PUBLISH.
  11. 11. Keep an eye on stats. KNOW YOUR READERS Demographics of your readers Who’s responding to your post 134 5 86 540 22 #InAgency
  12. 12. Start writing. #InAgency

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