Nano Branding Sep09

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Nano Branding Sep09

  1. 1. nano branding Can YOUR brand handle it?
  2. 2. OLD MEDIA goes PERSONAL
  3. 3. Keep in TOUCH!
  4. 4. Make better Creative! uTube?
  5. 5. <ul><li>Digital Check </li></ul>
  6. 6. <ul><li>Facebook, Myspace </li></ul><ul><li>LinkedIn </li></ul><ul><li>YouTube </li></ul><ul><li>Blog </li></ul><ul><li>RSS Reader </li></ul><ul><li>Personal page (cafe, squidoo, plaxo, myspace) </li></ul><ul><li>Googled myself (in the last 30 days) </li></ul><ul><li>Twitter </li></ul>Where r u?
  7. 7. <ul><li>What’s </li></ul><ul><li>“ new marketing”? </li></ul>
  8. 8. Old school style brand marketing target audience
  9. 9. Old school ways <ul><li>Print/TV ads </li></ul><ul><li>Telemarketing </li></ul><ul><li>Tradeshows </li></ul><ul><li>Seminars </li></ul><ul><li>Direct mail </li></ul>customers sales Prospects
  10. 10. Today, It’s just me and us 1950 1960 1970 1980 1990 2000 2010
  11. 11. no one’s in charge! blablabla
  12. 12. no one’s in charge! bla! bla bla!
  13. 13. New brand image! BLOGS SOCIAL REACT!
  14. 14. New marketing! BLOGS SOCIAL REACT! 2 Listening 3 REWARD 1 Truth!
  15. 15. <ul><li>New rules (4 and their old) </li></ul>
  16. 16. <ul><li>INTEGRITY </li></ul>
  17. 17. Be There = Leader “ SEO-machine” True Links! Blogging = Humanizing your brand Fresh content!
  18. 18. Are you telling the TRUTH?
  19. 19. Some, just don’t get it!
  20. 20. Some do! ijustine.com
  21. 21. <ul><li>Listening </li></ul>
  22. 22. Pulse marketing
  23. 23. Dream Desktop RSS Feeds Media Search Buzz Update Friends feeds
  24. 24. Listen to community leaders
  25. 25. Mind the GAP gapingvoid.com
  26. 26. New ways to be there 1,600,000 Readers 500,000 Readers 800,000 Readers 1,200,000 Readers
  27. 27. <ul><li>RELEVANCY </li></ul>
  28. 28. NO! Who we are? What we are?
  29. 29. Relevancy “What’s in it for me? ” <ul><li>Are you </li></ul><ul><li>selling the drill bits? </li></ul>Or help me hanging the family photo
  30. 31. <ul><li>Engagement </li></ul>
  31. 32. Me! Me! Me!
  32. 33. Real-time nanoBranding Jerusalem-bank does it right!
  33. 34. Widgets
  34. 35. Come in!
  35. 36. CRM meets Social Media Launch viral campaign Launch Viral Agents Invite potential friends Create Leads conversion Email marketing Counting leads Registration forms
  36. 37. The news
  37. 38. Energizing your (digital) brand distribute listen synergize optimize Engage present
  38. 39. <ul><li>COMMITMENT </li></ul>
  39. 40. Building relationship with your client Dawn French in “Love And Other Disasters” (2007) See the clip on YouTube
  40. 41. MY ALTER-EGO BRAND EXPERIMENT = My Brand
  41. 42. Thank You Hanoch Rabinovitz [email_address] Web www. nobi2.com Blog www. nobi2.wordpress.com Skype hanrabinovitz Twitter www. twitter.com/thehan Café nobi.cafe.themarker.com Facebook www. facebook.com/profile.php?id=754515829 YouTube youtube.com/profile?user=hanobi2008

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