2. Target Audience
• Target audience: Aimed at young adults
• Popular music such as: Rap, Hip-
hop, Pop, Rock ect.
• Using ITunes we can see what songs are
trending
3. Typical Reader Profile
• Ages: 16- 21+
• Gender: Any
• Race: Any
• Economic grouping: Working class
• Life style: Mainstreamers and Aspirers
4. Market research
• A similar product would be ‘NME.’
• The New Musical Express, popularly known by
initialism NME, created by Theodore
Smythson,
5. Conventions of music magazines
• Darker colours to attract a more male
audience
• Brighter colours to attract a wider spread
audience
• Having a music artist as main image on front
page
• Font that attracts the audience
6. Analysis of existing products
• I would try to make my magazine to be similar
to products such as ‘Vibe’, ‘Billboard’ or ‘Clash’
• I will conform to most conventions that
include: colour, text and imagery
7. Proposal
• Some initial ideas are: to have a reveal of
music leaks and secrets; newly released
albums and songs and promotions to
unnamed/ unsigned artists.
• A few names I have come up with are:
Pulse, Control, +, Sign
