2. • High tech medical machines, this could inspired through stereotypical sci-fi technology. We
can infer this by comparing it to old alien technology in old movies.
• Eminem wearing stereotypical urban clothing could suggest a link between modern and
olden times, this is because he is wearing clothing from modern times and the technology
looks old, for example the two white machines to the left of the screen.
3. • This could show some intertextuality, this is because the picture is from a separate video. This
could allow the audience to establish a link between the two ‘protagonists’ as they have a
past link such as history together.
• The link between what is happening prior can show it is what DR.Dre is thinking about, we
can infer this from the fact that he has wires attached to his head and this is a screen within
the video.
4. • This shows product placement within the video, this could suggest that
the placement company know the 2 artists have a wide audience so they
know they can make money from the advertisement.
• In the scene, the products are being used by a doctor, this could suggest
that HP are targeting professionals to buy their products.
5. • This shot shows more product placement, this could suggest that G-shock are targeting a
wider audience closer to people who listen to Eminem and Dr.Dre, wearable technology is
more of a style choice, so people who fall into the subculture are more likely to buy it.
• The camera shot type is a hard focus toward the product, this could show more significance
of the product placement, we could say that it is to capture more peoples attention
6. • This shot could show a link to the male gaze, this shows attention
toward the female body rather than the story of the video, this
could be to attract more male attention toward the product (video),
this shot shows some sexual connotations as the women (skylar
grey) isnt wearing a lot of clothes.
