2. Summary of Final Magazine Choice
• The genre I have decided for my music magazine is dance. Dance music is known and listened to worldwide. It has a mass
audience including all ages. However, different subgenres have a specific target audience.
• In the dance genre, there are main sub-genres. Some of which include:
• Dance
• Electro-Dance
• House
• Dubstep
• Garage
• Hardcore
• House
• Jungle
• Drum & Bass
• Techno
• Trance
•
• However, for my specific music magazine, the area’s of Dance I will be focusing on are: House, Dutch House and Dance.
These types of music are played in clubs, at gigs and festivals (which will feature heavily in the magazine).
The specific subgenres I have chosen do appeal to large audiences, although they are specifically target towards teenagers to
young adults. Hence the reason why my target audience is 19 – 24 year olds. This is predominantly because this is the type
of music played at festivals and concerts etc.
• Other content will include: an exclusive interview with a DJ or popular artist, the evolution of Dance, festivals upcoming
events and other relevant material.
• To discover what my target audience want to be included in this issue I will conduct: Several interviews with this age range,
questionnaires will be made available to a large sample size, look at competitors magazines etc.
After doing this, the most relevant age for this specific genre and content is 19 – 24 year olds.
• To appeal to this market the most relevant artists in this industry will feature. They will include: Steve Aoki, Axwell, Hardwell,
Alesso, Swedish house mafia, Nicky Romero, Martin Solvieg etc.
• Magazine name: PULSE
3. Audience Research & Analysis
• To discover what my target audience liked and wanted to see in a music magazine, I
conducted a questionnaire. This was created on survey monkey. This was then exported and
distributed to a wide range of people. From this I discovered:
My target audience ranges from 19 – 24
The most popular genre was dance
The free item will be a music track / mix
Articles will feature popular artists from the industry
It will cost £3.99
It will be available both to download and as a hard copy.
Conducting this survey was very important for decision making. Without this I would not have
chose any of the decisions listed above. By seeking answers from my target audience means I am
delivering a product that has demand. This should guarantee high sales.
6. Masthead ideas
Beat
Revolution
Pulse
Club Dance Party
Generation Rave
Bright lights, loud
music
7. Masthead Ideas
• After thorough research into Dance music magazines I have discovered that the
masthead is different to other genres. In dance, the masthead is very simple but free
flowing. Coils and pirouettes are a running theme throughout this specific type of
magazine. There is often one feature that differentiates one magazine masthead from
another: In ‘mixmag’ we notice the circle above the ‘I’ is double layered and reflects the
magazine house style.
For my music magazine masthead I have chosen the title ‘Pulse’. The reason behind this
is; You need a pulse to live, some people say they cannot live without music which
subsequently carries a beat. In every music track they have a certain number of BMP
(beats per minuet), dance has one of the highest (125 – 140). Beat connotes ‘Pulse’.
The reason for this choice is ‘pulse’ is a catchy and memorable name for a magazine
and it is commonly associated with the Dance genre.
Some examples of existing mastheads and my ideas are below:
8. Photograph Planning
• For Dance magazines, the cover model is
usually:
One person
No props
Medium close up - medium shot
Plain background
Central
Basic but effective
This gives a strong effect as the audience are
only focusing on one thing; the artist. By having
one cover model, you know exactly what is
going to be included in the center sections.
For my magazine front cover, it will: feature one
person, be in a neutral location, have minimal
colour.
13. Creating a Band
• Dutch DJ
• Played festivals: Tomorrowland, Creamfields, Global
Gathering, Oxygen, Snowbombing etc
• Age: 24 – started at 18
• Makes Dance and House music
• 5 Top tens in 2012
• Voted ‘One to watch 2013’
• Iconic in this genre in short career
• Promoting world tour
