Hundreds of Taiwanese companies enter their new products into an annual competition called Taiwan Excellence Gold Medal Awards. 30 companies are finally chosen to compete for 10 Gold Medals by submitting reports and delivering an English product presentation. These slides are based on a webinar I conducted to give guidelines to companies who are not confident about how to design and structure their presentations.

1. The 8-4-3P Formula to
Presenting Taiwan
Excellence
By Nigel P. Daly
Nov. 8, 2021, TWTC, Webinar

2. Profile for Nigel P. Daly
PhD - Applied Linguistics (TESOL), NTNU
Published Researcher … MICE Industry, Business presentations, language education,
second language writing, research writing, and writing for publication
Academic and Commercial Presenter & Trainer … International
Conference and Commercial (CUP, Macmillan) presentations
Academic Director … 10+ yrs Business Language program
Curriculum Designer … Business writing, presentations, negotiation, sales
Blogger … EFL professional communications (www.nigelpdaly.com)
linkedIn: tw.linkedin.com/in/nigeldaly/

3. What is the 8-4-3P Formula?

4. You may have guessed the 8 and 4 …
8 …
● Minutes
● judges
4 judging categories …
● R&D
● Design
● Quality
● Marketing
What about the 3 …?

5. What do these 3 images have in common?

6. The 3 P’s of “present” ...
Present (v) = to show
Present (adj) = to be present, in the moment
Present (n) = a gift

7. 90-min Map … 3 Ps for Taiwan Excellence
Present (v.) - show
● Content (presentation type, logic)
● Coherent (structure, intro, body, signposts, conclusion)
● Clear (simple, 3-4 points, supported, fluent [rehearsed, speed,
body language])
Present (adj.) - be present in the moment
● Connect (audience interaction and expectation [appearance])
Present (n.) - a gift
● Effective (USP storyline, completeness, Q&A, ... )

8. Presenting (v) - show

9. Coherent - Content
What is our goal?
Taiwan Excellence Competition
type?
● Inform & persuade
Use information to persuade
judges product is excellent!

10. Coherent - Content
Logical organization of ideas?
Products are designed to solve
problems …
● Problem → pathway → solution
● Problem → solution → explanation

11. Coherent - Content, Time & Structure
Content: R&D, Design, Marketing, Quality Control
Time: 8 mins
Introduction (0.5-1 min)
Main Message (3-4 points; about 1-2 mins/point)
Conclusion (0.5 min)
“say what will
talk about”
[USPs]
“talk about
it” [USPs]
“say what you
talked about”
[USPs]

12. Coherent - Introduction (0.5-1 min)
Greeting
Self-intro
Product
Main message
(3-4 points)
“Good afternoon, distinguished judges.
It’s a privilege to be here. ”
“My name is Sam Huang, the Marketing
Manager from X COMPANY.”
“It’s my pleasure today to introduce our
PRODUCT Y, a product aimed at the
(MARKET SEGMENT).”
“I will first talk about PRODUCT Y’s …
Then I will move on to discuss … After
that, I will … and finally I will …”

13. Coherent - body (3-4 Main points, 6-7 mins)
Main points:
● Transition
● Main point
● Supporting info
● Example
● Relevance/
Conclusion
“Let’s move on to
design.”
“To address the
needs of a
younger audience,
we chose a more
stylish look.”
“The sleek, rounded,
black appearance was
adopted following focus
group testing with our
target market.”
“As you can see, the
handle not only
serves its purpose,
but also integrates
with the design lines
of the product.”
“This permits our
product to mix
aesthetics with
practicality.”

14. Coherent - Conclusion (0.5-1 min)
Closing:
Signal to End
Summary:
1, 2, 3....
Conclusion /
Recommendation
Close / Thank you
Invite Questions
“That brings me to the
end of my presentation.”
“In conclusion, Product X is
not only better for the
younger market, but also
serves as brand entry for a
new generation of
consumers.”
“I'll now be glad to
answer any questions.”
“In summary:
-we implemented our R&D
strategy by…
-our design approach and
quality control …
-the “Made in Taiwan”
promotion was included in
our branding by …”
“Thank you for your kind
attention.”

15. Clear - focused structure
Simple structure
● 3-4 major points only (major USPs)
● Differentiate self from competitors
● All 4 judging criteria
Supporting details and examples
● Credibility and persuasion …
Judges are experts

16. Clear language - 6 rules
Rules 1-3 → KISS Keep it super simple
1. Keep sentences short, use simple grammar and connectors
Being completely made in Taiwan, our X has 4 USPs, of which the fourth we are most proud of. …
Our X was comp[letely made in Taiwan and has four USPs. The fourth USP we are most
proud of. …
2. Use short conversational words – avoid written style
In addition, nevertheless, therefore and, but, so
3. Try not to overuse “Buzzwords”
This solution is leverageable. This solution will work.

17. Clear language - 6 rules
Rules 4-6 → Traps to avoid
4. Be specific and avoid generalizations
● Don’t overuse he/she or it. The audience is thinking, “Who is he?” or “What
is it?”
5. Avoid subjective superlatives like “The best”, “the greatest”…
● But emphasize USPs, like “Our X is unique/the only/ fastest …”
6. Know your English numbers and be careful
● English vs Chinese large numbers … 100 000 ₌≠ 1 000 000

18. Clear language
- speaking speed
Average speech rates (wpm)*
● Commentators: 250-400
● Auctioneers: 250
● Audiobooks: 150-160 (upper range to comfortably hear and vocalize words)
● Radio hosts and podcasters: 150-160
● Conversational: 120-150
● Presentations: ???
120-150 = comfortable pace
*source: https://virtualspeech.com/blog/average-speaking-rate-words-per-minute
… even
slower for
interpreters

19. Clear language
- speaking speed
And total words
Taiwan Excellence Presentations:
120 words/min
8 min x 120
960 words
TIP: Write it out to get a better sense
of time needed.
… 120
words/min for
interpreters

20. Being Present (adj)

21. Connect - Body Language
First impressions
… 10-second rule

22. Connect - Body Language
Eye Contact - with audience not screen
Facial Expression - reinforce message
Hands – emphasis
Movement –
Gestures can add … and take away.
● If you can use gestures, use them … if not, keep them out of the way.
● Try not to plan gestures, let them come naturally …
Stance & Posture – upright, relaxed, open palms … Stand tall. Stay balanced.
Project confidence.
Practice, video record yourself, get a co-worker or friend to watch and give
feedback …. And then practice again, and again, and again ...

23. Connect - Body Language
More on eye contact …
● It involves your audience
● It keeps you aware of their reactions to what
you say
● It helps you identify friends and foes
More on facial expressions … they must match the
meaning of the words you are using
Use your face to communicate what you are honestly
feeling
● If you’re concerned, show that you’re concerned
● If you’re pleased, smile
Taiwan Excellence
Comp … judges
multitasking …
their attention less
focused on
presenter

24. Connect - Multimedia use / abuse
Guidelines:
1. Begin and end your presentation with
you, not a slide
2. Space out your slides / Balance the empty
space
3. Don’t use word slides / Use bullets
4. One key point per slide / Keep it simple
5. Images and Graphics support your
message
6. Make every slide count (cut out the fluff)
You are the presentation. The Multimedia is your assistant.

25. Connect - Multimedia use / abuse
Guidelines:
1. Begin and end your presentation with you, not a slide
2. Space out your slides / Balance the empty space
3. Don’t use word slides / Use bullets
4. One key point per slide / Keep it simple
5. Images and Graphics support your message
6. Make every slide count (cut out the fluff)
Discuss:
● Proper use of Laser Pens / Pointers?
● Eye contact when using slides?
● Where to stand when delivering slides?
● Room lighting and set up?
You are the presentation, and Multimedia is your assistant.

26. Present - gift

27. Effective - secret to great TED Talks?
Chris Anderson, curator of
TED talks
“Transfer a gift to the
audience” = an idea worth
spreading

28. Effective
The story of your product ….
…. is the GIFT your presentation ….
.… can be!

29. Effective
Your product’s story involves knowing and articulating
the difference between ...
OEM vs ODM vs OBM (Branding)
… customer sensitivity and accountability

30. Effective
Is your presentation
a customer-centered
story of 4 chapters
…?
1. Marketing
2. Design
3. R&D
4. Quality control

31. Almost finished ...

32. Avoid the 4 most Dangerous Speaking Traps
● Poor, incoherent structure. Don’t
make them wait too long. Get to the
point.
● Speaking too long.
● Too many slides.
● No story. No message. No clear
“take away”.
● No faith in our own presentation.
Showing nervousness and
discomfort with what we are saying.

33. Goal setting
Review Goals:
● To increase confidence when doing professional presentations
● To understand the organization and structure of a presentation
● To overcome the challenges delivering an effective story and
powerful, concise presentation
Future Study:
In which ways can we all continue to improve our presentation skills after
this workshop?
● Reserve time for 30-min TAITRA consultation
● Review books / Watch video
● Ask for cooperation from co-workers, friends, etc…
● Take all opportunities to speak (meetings, clubs, dinner, etc…)

34. Preparing for the competition 8-minute presentation
STEP 1. Make slides, then write
script
● Limit slides to less than 14
● Write script – keep to under
1000 words
● Use short, simple sentences
● Use simple grammar
● Use conversational English
STEP 2. Self-practice for time
control & fluency
● Read script out loud 5+ times
● Summarize script into kep
phrases and points
● Practice presentation with notes
8+ times
● Practice with slides and no notes
8+ times

35. Preparing for the competition 8-minute presentation
STEP 3. Practice with TAITRA’s
30-minute Consultations
● Send slides before consult. day
● Present 8 min (live is best; video
is ok)
● 15-20 minutes feedback
Feedback based on:
1. Slides
● Clear, concise, correct?
1. Content
● R&D, Design, Quality, Marketing
1. Structure
● INTRO - clear plan?
● BODY - 4 points? USPs?
Prioritized?
● CONCLUSION - impactful finish

37. Any questions?
Thank you all for being involved today.
Please feel free to contact me if you have any questions or need
assistance with your presentation.
Sincerely,
Nigel P. Daly
linkedIn: tw.linkedin.com/in/nigeldaly/