AI as a [sales] career skill.workshop.pptx

GenAI as a career skill:
Using AI to increase HI
(Human Intelligence)
Nigel P. Daly
September 1, 2023 (9.30-3.30 pm)

Plan
• Warmup – survey
• AI business use cases
• Email – no AI vs with AI [5 revisions]
• What is GenAI?
• The key? - Good Prompting (5 Step formula and 5Ws)
• Improve email with prompts
• Research, replying to emails with AI
• Next level prompting
• Research, presentations, making PPTs

Nigel P. Daly
25 yrs Taiwan, NTNU PhD, TESOL
TAITRA ITI Trainer (Taipei 2015-)
• Communicating Influence in Sales, Marketing, Presentations, Negotiation
• Tradeshow Planning & Communication, Product development
• Business Writing and research
• LinkedIn Writing & Networking
TAITRA Taiwan Excellence (2019-2021)
• Presentation trainer and consultant
Writer, researcher, presenter (articles, research, blogs, textbooks, conferences)
• Language Learning Technologies, AI tools, Presentations, MICE, Job Application
Writing, English for LinkedIn

Warmup Survey … get to know each
other …
• How much genAI practice have you
had? Less than 1 hr, 2-3 hrs, 4-6 hrs, 7-9
hrs, 10+ hrs
• Did you mainly use it for work or fun?
• What specifically did you use it for?
• What have you learned by using it?
• Why are you here?
• What are your hopes for this
workshop?

AI tools
• OpenAI’s ChatGPT
• Bing Chat
• Google’s Bard
• Anthropic’s Claude
• Soon:
• Microsoft Copilot,
• Google Docs AI
• …

Applications in business
(Sales) presentations
• Research – prospect,
competitors
• Competitor analysis
• Sales presentation
• Customer story
• Testimonials
• PPTs, Q&A preparation
Writing
Emails
Reports
Press releases
Social media posts
Learning
Correct English,
Change language
level, tone, style
and content …
Research,
summaries
Interaction preparation
Interviews
Negotiations

Time to WORK …
We will
use a
shared
Google
Doc today
…
Let’s get
busy!

Task 1. Email task – Product inquiry (15 minutes)
Task:
• You are Miko Yamazaki, the procurement manager at a Japanese bike retailer
called Trek Yokomoto. You will attend the Taipei Cycle tradeshow in March.
• You noticed one Taiwanese company that will exhibit at the show (called Tai-wyn)
has interesting bikes and accessories.
• Write an email to ask about the bike XYZ (a high-end bike) that you saw on their
website.
• You want to know about its features and anything unique. You also want to know
where it is made … Taiwan or China.

Worker Problem …
50% of our emails are misinterpreted
64% of people send/receive emails that
cause unintended anger or confusion
PROFESSIONAL COMMUNICATION
Digital Body Language by Erica Dhawan (2021). https://www.ebooks.com/en-
us/book/210103404/digital-body-language/erica-dhawan/
2.24 hrs/day on email
Most time-consuming work activity!
PRODUCTIVITY
McKinsey Classics: Time management is an organizational problem
(2012). https://www.mckinsey.com/~/media/McKinsey/Email/Classics/2019/2019-9-
classic.html

Solution – ChatGPT Writer (Chrome extension)
4. Press “Generate Email” (20 secs)
5. Read to check: (30 secs)
6. Copy-paste-send (10 secs)
1. Read (2 mins)
2. Understand (2 mins)
Copy-and-paste
3. Write Prompt: (2 mins)
“Reply to Miko and tell her to visit our
product page at www.tai-wyn.com to
learn more about our products and
reassure her that out products are all
made in Taiwan.”
Total:
7 mins

AI Solution …
MIT research: Use of ChatGPT…
• 37% increase in productivity
(= 37% less time to get work done)
• 19.8% improvement in work quality
• Significantly reduced difference in
ability between beginner and
intermediate workers

Task 2. Email. Revision 1: Correcting/learning
English
Revision 1:
• Ask Bing Chat to make any corrections and ask it to explain why it made them.
Prompt 1a: Correct the English this email: [paste email]
• What are some corrections it made?
Prompt 1b: Explain the corrections you made to the email
• What did you learn?

Task 3. Email. Revision 2: AI-written email
Revision 2: Ask AI to write the email
• Ask Bing Chat to write a new email with the following prompt.
Prompt 2: You will write an email of enquiry to a Taiwanese company bicycle manufacturer called Tai-
wyn. Imagine you are Miko Yamazaki, the procurement manager at the largest Japanese bicycle retailer
called trek Yokomoto. It has 20 locations across Japan. You plan to visit Tai-wyn's booth as the
international exhibition Taipei Cycle that will be held very soon, at the end of March. Before visiting the
booth, you want to know more about the higher end model called [XYZ]. You specifically want to know
about any unique aspects of its design and manufacturing, and also where it is manufactured. You are
concerned about products made in China. Your company Yokomoto is especially concerned about quality
of its higher end bicycles.

Task 4. Email. Revision 3: Details
Revision 3: Add more details
• Ask Bing Chat to make add more details about the product and company.
Prompt 3: Add more details about the product and company: [paste email]
• What are some details it added?

Task 5. Email. Revision 4: Readability
Revision 4: Make the email more readable
• Simplify, make more concise, and add bullets .
Prompt 4a: Simplify the level of English for a 10-year-old (or intermediate level English learner): [paste
email]
• What are some simplifications it made?
Prompt 4b: Reduce the length and make the email more concise
• What are some ways the email was shortened?
Prompt 4c: add bullets where possible to make it easier to read
• Where did it add bullets?

Task 6. Email. Revision 5: Tone
Revision 5: Change the tone
• Ask Bing Chat to make any corrections and ask it to explain why it made them.
Prompt 5: Revise the tone of the email to make it sound [more polite like a Japanese
person/friendly/casual/formal]: [paste email]
• What are some “tone” words it added?

Email. Any other changes?
Read and check to see if it sounds appropriate and if anything else is required.
You can also change the content to make it more:
• creative,
• detailed,
• academic,
• expand/elaborate,
• make concise,
• add examples/explanations
Remember:
keep it as short and as
simple as possible …
but not shorter or
simpler

What are AI chatbots?
• Neural nets and probabilities
• Brain: 86 billion neurons, 100 trillion connections
• ChatGPT: Large Language Model (LLM) = 175 B
parameters/tokens
• What is the probability of the next word …?
• Sources: Wikipedia, Academic journals, New
York Times, Github, …

How to use AI chatbots: Prompt engineering
Google search
• key word search = nouns
“trek store roppongi”
AI Chat
• command / prompt = verbs
“Act As a market analyst and tell me about trek
store roppongi marketing, branding and products
and target audience.”
… write, revise, calculate, summarize, criticize,
research, find, cite, mimic style …
AI chatbots = “chatty” personal assistant ≠ Google search
Tips for prompts:
Clear, specific, context, openness, creativity,
simple language, grammar and spelling

Emails – replying research (Bing Chat)
Prompt 1: Tell me about trek store
roppongi
Prompt 2: Act As a market analyst and tell me about
trek store roppongi marketing, branding, products and
target audience

Emails – replying research (Bing Chat)
Prompt 1: Tell me about
trek store roppongi
Bing Chat “creative” response:
Trek store roppongi is a **Trek direct store**
based at **Tokyo, Roppongi**. It sells
**Trek's best in class Road bike, Mountain
bike and City bike**³. The store is located
at **Roppongi Keyaki-zakastreet ground
level, Roppongi Hills6-15-1 Roppongi,
Minato-ku, Tokyo 106-0032**²³. The store
is open from **11:00 to 21:00** on
weekdays and Saturdays, and from **11:00
to 20:00** on Sundays². The phone number
of the store is **03-6303-1009**¹.
Source: Conversation with Bing, 3/12/2023
(1) Roppongi | Trek Bicycle Store | Trek direct store. Road bike
and City bike. https://www.trekstore.jp/english/roppongi
Accessed 3/12/2023.
(2) TREK Bicycle 六本木ヒルズ（直営店）| 東京都港区ロード
・クロスバイク自転車.
https://www.trekstore.jp/shop/roppongi Accessed
3/12/2023.
(3) . https://bing.com/search?q=trek+store+roppongi Accessed
3/12/2023.
(4) TREK Bicycle Roppongi Hills（直営店）| Trek direct store.
Road bike and City bike.
https://www.trekstore.jp/shop/english Accessed 3/12/2023
Prompt 2: Act As a market analyst and tell me about trek
store roppongi marketing, branding and products and
target audience
Bing Chat “creative” response:
Hello, this is Bing. I'm not a market analyst, but I can try to give you some information about Trek Store
Roppongi based on web searches.
Trek Store Roppongi is a direct store of Trek Bicycle, a leading global manufacturer of bicycles and
cycling products². It is located at Roppongi Keyaki-zaka street ground level, Roppongi Hills6-15-1
Roppongi, Minato-ku, Tokyo 106-0032³⁴. It sells Trek's best in class road bike, mountain bike and
city bike²³, as well as accessories, apparel and parts. It also offers repair and overhaul services for
bikes purchased from other stores or brands².
According to its website², Trek Store Roppongi's marketing and branding strategy is to provide
customers with "the best cycling experience" by offering high-quality products, professional advice
and friendly service. It also organizes events such as group rides, workshops and seminars to
promote cycling culture and community. It claims to be "the most advanced bicycle store in Japan"
that can meet the needs of any cyclist.
Trek Store Roppongi's target audience is likely to be people who are interested in cycling as a sport,
hobby or lifestyle. They may be looking for premium bikes that offer performance, comfort and
durability. They may also value the expertise and support of the staff who can help them choose
the right bike for their goals and preferences. They may be willing to pay more for quality products
and services that enhance their cycling experience.
I hope this helps you understand more about Trek Store Roppongi.😊
Source: Conversation with Bing, 3/12/2023
(1) TREK Bicycle 六本木ヒルズ（直営店）| 東京都港区ロード・クロスバイク自転車. https://www.trekstore.jp/shop/roppongi Accessed 3/12/2023.
(2) Roppongi | Trek Bicycle Store | Trek direct store. Road bike and City bike. https://www.trekstore.jp/english/roppongi Accessed 3/12/2023.
(3) TREK Bicycle Roppongi Hills（直営店）| Trek direct store. Road bike and City bike. https://www.trekstore.jp/shop/english Accessed 3/12/2023.
(4) . https://bing.com/search?q=trek+store+roppongi Accessed 3/12/2023.

Limitations
• Excellent English, not always factual
• It is a language creator
• Language creation more important than
facticity – it makes a lot of mistakes and
hallucinations
ALSO …
Security …
Data stored on
servers …

Task 7. Prompting – good or bad?
English correction
Prompt 1A:
Is this sentence right? “I go to good
restaurant last night.”
Prompt 1B:
You are an English grammar expert. Check
to see if this sentence is correct and if it is
not, explain in simple English what the
mistakes are and why they are mistakes.
Also, give me some examples of how the
correct grammar or vocabulary is used: “I go
to good restaurant last night.”
WHY?

Sales email
Prompt 2A:
Make this email more interesting to get the
reader’s attention: [paste email]
Prompt 2B:
You are an expert in sales and marketing.
Suggest an attention-grabbing title for this
email and rephrase the email to be more
compelling and attention-grabbing. It
should have a punchier tone, especially in
the introduction and captivate the recipient
throughout. [paste email].
WHY?

Prompting – 5 steps
5 Step Prompt Formula to get better results.
1. Context. eg: You are an experienced content writer with high levels of expertise and
authority within the tech industry.
2. Task. eg: Your task is to write content that will be published online on websites, social
media, email newsletters, and in advertisements. Your writing style is informative, friendly,
engaging, while incorporating humor and real-life examples.
3. Instruct. eg: I will provide you with a topic or series of topics and you will come up with an
engaging article outline for this topic.
4. Clarify. eg: Do you understand?
5. Refine. eg: Rewrite using more natural, expressive language and include some examples to
accompany this information.

Job application email
Prompt 3A:
Read my resume and write a cover
letter for the following job ad:
[paste resume] [paste job ad]
Prompt 3B:
You are an experienced account executive in B2B
enterprise software sales with a strong track record of
successful deal closures and excellent communication
skills. Your task is to write a professional cover letter
email tailored to a specific company and role. The email
should highlight my skills and experience, emphasizing
your fit for the account executive position. Ensure the
email is correctly formatted, concise, clear, and neutral in
tone. I will provide you with information about your skills
and experience. Your task is to write a professional cover
letter email tailored to a CRM solutions company,
showcasing why you are a great fit for the account
executive role. Do you understand?
WHY?
What do the different colors mean?

Function: Create a negotiation strategy
Prompt 4A:
You are an expert business negotiator. [Describe the
negotiation situation, your interests, your goals, the
company you’re negotiating with, their interests, their
goals, and your intended strategy]. Recommend a
negotiation strategy based on the information above?
Prompt 4B:
Give me advice on how to negotiate
with a long-term supplier who will
increase prices for the next
contract.
Where is the Context? Task?
I am a purchasing manager for a supermarket called PX and I need to negotiate a new contract with a supplier
called ABC Foods for canned tomatoes. The supplier is usually difficult to negotiate with and pushes for a hard
bargain. My goal is to secure a favorable price and delivery schedule while maintaining a good relationship with
the supplier. I think they will want to increase prices by 15% but its my goal to have a maximum increase of 7%.
As an expert business negotiator, what negotiation strategy would you advise me based on this information.

Task 11. Prompting – from bad to good
Improve this BAD email:
Dear Ben
I would like to meet with you about getting a
raise. I have worked hard and meet my sales
quotas. I deserve more money!
Best, Marcy
What prompt can help us improve this email?
[use some ideas from the prompt formula ]
Prompt ….
5 Step Prompt Formula to get better results.
1. Context. eg: You are an experienced content writer
with high levels of expertise and authority within the
tech industry.
2. Task. eg: Your task is to write content that will be
published online on websites, social media, email
newsletters, and in advertisements. Your writing
style is informative, friendly, engaging, while
incorporating humor and real-life examples.
3. Instruct. eg: I will provide you with a topic or series
of topics and you will come up with an engaging
article outline for this topic.
4. Clarify. eg: Do you understand?
5. Refine. eg: Rewrite using more natural, expressive
language and include some examples to
accompany this information.

Prompting – 5W prompting
Example:
• What? Write enquiry email to X about product XYZ
• Who? Possible customer … Miko Yamazaki,
Yokomoto, purchaser
• Where? Taipei Cycle, visit booth
• When? Soon, end of March
• Why? Enquire about 1. product XYZ design and 2.
manufacturing because company cares about
products
• How? Simple English, detailed, polite, formal
What are the 5Ws …?
W …
W …
W …
W …
W …
H …

Email composing – prompting is key
5W Prompt strategy:
You will write an email of enquiry to a Taiwanese company bicycle
manufacturer called Tai-wyn. Imagine you are Miko Yamazaki, the
procurement manager at the largest Japanese bicycle retailer called
Yokomoto. It has 20 locations across Japan. You plan to visit Tai-wyn's
booth as the international exhibition Taipei Cycle that will be held very
soon, at the end of March. Before visiting the booth, you want to know
more about the higher end model called [XYZ]. You specifically want to
know about any unique aspects of its design and manufacturing, and
also where it is manufactured. You are concerned about products made
in China. Your company Yokomoto is especially concerned about quality
of its higher end bicycles. Make the email easy to read for an
intermediate level English learner, very detailed, and extremely polite
and formal in typical Japanese business style.
What? Write enquiry email to X
about product XYZ
Who? Procurement manager Miko
Yamazaki, Yokomoto
Where? Taipei Cycle, visit booth
When? Soon, end of March
Why? Enquire about 1. product XYZ
design and 2. manufacturing
because company cares about
products
How? Simple English, detailed,
polite, formal
How did I compose the original enquiry email …?

Email composing
What? Write enquiry email to X about
product XYZ
Who? Procurement manager, Miko
Yamazaki of Yokomoto
Where? Taipei Cycle, visit booth
When? Soon, end of March
Why? Enquire about 1. product XYZ
design and 2. manufacturing because
company cares about products
How? Detailed, polite, formal
Subject: Enquiry about [XYZ] bicycle model and Tai-wyn booth visit at Taipei Cycle
exhibition
Dear Sir/Madam,
I am writing to enquire about your higher end bicycle model called [XYZ]. My name is
Miko Yamazaki and I am the Procurement Manager at Yokomoto, the largest
Japanese bicycle retailer with 20 locations across Japan. We are committed to
providing our customers with the highest quality products and are interested in
learning more about [XYZ] before considering adding it to our product range.
I understand that Tai-wyn will be exhibiting at the upcoming Taipei Cycle exhibition at
the end of March. As a result, I am planning to visit your booth to learn more about
[XYZ] and other products that Tai-wyn has to offer.
Before my visit, I would like to request some information about the design and
manufacturing of [XYZ].
Specifically, I would like to know about any unique aspects of the design and
manufacturing process that set it apart from other bicycles in the same
category.
Additionally, could you kindly inform me where [XYZ] is manufactured? We are
especially concerned about the quality of products made in China, so it would be
helpful to know if [XYZ] is produced elsewhere.
At Yokomoto, we place a high value on building strong relationships with our
suppliers. We believe that transparency and open communication are key to
maintaining successful business partnerships. As such, any information you can
provide about [XYZ] would be greatly appreciated.
Thank you for your time and attention to this matter. I look forward to hearing back
from you soon.
Best regards,
Miko Yamazaki
Procurement Manager Yokomoto

ChatGPT - Quick email reply: Chinese  English
什麼 ? 寫一封詢問 X 關於產品 XYZ 的
電子郵件
誰 ? Miko Yamazaki，Yokomoto
哪裡 ? 台北自行車展，參觀展位
何時 ? 很快，三月底
為什麼 ? 詢問 1. 產品 XYZ 的設計和 2.
製造，因為公司關心產品
如何 ? 詳細，禮貌，正式
Prompt:
您將向一家名為Tai-wyn的臺灣自行車製造商發
送一封英文詢問電子郵件。假設你是日本最大
的自行車零售商橫本的採購經理山崎美子。它
在日本各地有20家分店。您計畫參觀Tai-wyn的
展位，作為即將於3月底舉行的國際展覽Taipei
Cycle。在參觀展位之前，您想瞭解更多關於高
端型號[XYZ]的資訊。您特別想瞭解其設計和
製造的任何獨特方面，以及其製造地點。你擔
心中國製造的產品。貴公司Yokomoto特別關注
其高端自行車的質量。以典型的日本商務風格，
將電子郵件寫得非常詳細、非常禮貌和正式。

Email composing
Chinese  English
什麼 : 寫一封詢問 X 關於產品
XYZ 的電子郵件
誰 : Miko Yamazaki，Yokomoto
哪裡 : 台北自行車展，參觀展位
何時 : 很快，三月底
為什麼 : 詢問 1. 產品 XYZ 的設計
和 2. 製造，因為公司關心產品
如何 : 詳細，禮貌，正式

Task 12. ChatGPT - Quick email reply
Enquiry about [XYZ] bicycle model and Tai-wyn booth visit at Taipei Cycle
exhibition
Dear Sir/Madam,
I am writing to enquire about your higher end bicycle model
called [XYZ]. My name is Miko Yamazaki and I am the Procurement Manager at
Yokomoto, the largest Japanese bicycle retailer with 20 locations across Japan.
We are committed to providing our customers with the highest quality
products and are interested in learning more about [XYZ] before considering
adding it to our product range.
I understand that Tai-wyn will be exhibiting at the upcoming
Taipei Cycle exhibition at the end of March. As a result, I am planning to visit
your booth to learn more about [XYZ] and other products that Tai-wyn has to
offer.
Before my visit, I would like to request some information
about the design and manufacturing of [XYZ].
Specifically, I would like to know about any unique aspects of
the design and manufacturing process that set it apart from other bicycles in
the same category.
Additionally, could you kindly inform me where [XYZ] is
manufactured? We are especially concerned about the quality of products
made in China, so it would be helpful to know if [XYZ] is produced elsewhere.
At Yokomoto, we place a high value on building strong
relationships with our suppliers. We believe that transparency and open
communication are key to maintaining successful business partnerships. As
such, any information you can provide about [XYZ] would be greatly
appreciated.
Thank you for your time and attention to this matter. I look
forward to hearing back from you soon.
Best regards,
Miko Yamazaki
Procurement Manager Yokomoto
Prompt: Reply to Miko Yamazaki and tell her to visit our product
page at www.tai-wyn.com to learn more about our products and
reassure her that our products are all made in Taiwan: [paste email]

Emails – replying
• Fast, but … how was the original reply to Miko??
• English is perfect, but …
• Not personalized (need some
research!)
• Not friendly, polite or
formal enough for Japanese
business people
Dear Miko,
Thank you for your interest in our products. We invite you to
visit our product page at www.tai-wyn.com to learn more
about our offerings. Rest assured that all of our products are
made in Taiwan, where we uphold high manufacturing
standards to ensure the quality and reliability of our bicycles.
We appreciate your commitment to providing your customers
with the best products and look forward to meeting you at the
Taipei Cycle exhibition to discuss how we can work together.
Best regards,
Tai-wyn Team

Emails – replying ... More personalized?
• English is perfect, but …
• Not personalized (need some
research!)
• Not friendly, polite or
formal enough for Japanese
businesspeople
Dear Miko,
Thank you for your interest in our products. We invite you to visit
our product page at www.tai-wyn.com to learn more about our
offerings. Rest assured that all of our products are made in Taiwan,
where we uphold high manufacturing standards to ensure the quality
and reliability of our bicycles.
We appreciate your commitment to providing your customers with the
best products and look forward to meeting you at the Taipei Cycle
exhibition to discuss how we can work together.
Best regards, Tai-wyn Team
How can we improve the
prompt to write a reply that
will create a more caring
impression?
Prompt: Reply to Miko Yamazaki and tell her to visit our
product page at www.tai-wyn.com to learn more about our
products and reassure her that our products are all made in
Taiwan: [paste email]

Email reply … research potential customer (Bing Chat)
Prompt 1: Tell me about trek store
roppongi
Prompt 2: Act As a market analyst and tell me about
trek store roppongi marketing, branding, products and
target audience

Task 13. Email replying – personalizing and
making it more polite and formal
Prompt:
Now, reply to the email by Ms Yamazaki. Be very
friendly and use polite as formal language
appropriate for Japanese businesspeople. Answer
her question about a unique aspect of our Trek
bike [XYZ] that it has our patented IsoSpeed
decoupler, which is a pivot point that separates
the seat tube from the top tube/seatstay
junction, allowing the seat tube to flex
independently of the rest of the frame. This
means the bike can absorb more bumps and
vibrations, resulting in a smoother ride. She can
find more information about the product in the
attached information booklet. Also reassure her
that our products are all made in Taiwan.
Polite and formal tone
Add product USP detail to
personalize reply
Attach more information
Reassure her products are
manufactured in Taiwan

Email replying – personalizing and making
it more polite and formal

More professional reply
Dear Ms. Yamazaki,
Thank you for your email and your interest in our high-end bicycle model, [XYZ]. It is a
pleasure to hear from you and we appreciate your considering our product for your range.
We would be delighted to welcome you to our booth at the upcoming Taipei Cycle
exhibition and provide you with information about our product range, including [XYZ]. As
you have requested, please find attached a comprehensive information booklet that
contains details about the design and manufacturing process of our bicycle models.
Regarding your question about unique aspects of the design and manufacturing process,
we are proud to say that [XYZ] features our patented IsoSpeed decoupler technology. This
pivot point separates the seat tube from the top tube/seatstay junction, allowing the seat
tube to flex independently of the rest of the frame. This results in a smoother ride, with
the bike able to absorb more bumps and vibrations. We believe this technology sets our
product apart from other bicycles in the same category.
Furthermore, we want to assure you that all our products are made in Taiwan. We
adhere to strict quality standards in all aspects of our production, ensuring that our
customers receive the highest quality products.
At Trek, you value building strong relationships with your suppliers, and we are
committed to transparency and open communication. We are happy to provide you with
any further information you may require and welcome any questions you may have. We
hope that we can build a successful business partnership with Yokomoto in the near
future.
Thank you for considering our product, and we look forward to hearing from you soon.
Best regards,
Tai-wyn

Compare v1 and v2
Dear Ms. Yamazaki,
Thank you for your email and your interest in our high-end bicycle model, [XYZ]. It is
a pleasure to hear from you and we appreciate your considering our product for
your range.
We would be delighted to welcome you to our booth at the upcoming Taipei Cycle
exhibition and provide you with information about our product range, including
[XYZ]. As you have requested, please find attached a comprehensive information
booklet that contains details about the design and manufacturing process of our
bicycle models.
Regarding your question about unique aspects of the design and manufacturing
process, we are proud to say that [XYZ] features our patented IsoSpeed decoupler
technology. This pivot point separates the seat tube from the top tube/seatstay
junction, allowing the seat tube to flex independently of the rest of the frame. This
results in a smoother ride, with the bike able to absorb more bumps and vibrations.
We believe this technology sets our product apart from other bicycles in the same
category.
Furthermore, we want to assure you that all our products are made in Taiwan. We
adhere to strict quality standards in all aspects of our production, ensuring that our
customers receive the highest quality products.
At Trek, you value building strong relationships with your suppliers, and we are
committed to transparency and open communication. We are happy to provide you
with any further information you may require and welcome any questions you may
have. We hope that we can build a successful business partnership with Yokomoto in
the near future.
Thank you for considering our product, and we look forward to hearing from you
soon.
Dear Miko,
Thank you for your interest in our products.
We invite you to visit our product page at
www.tai-wyn.com to learn more about our
offerings. Rest assured that all of our
products are made in Taiwan, where
we uphold high manufacturing standards to
ensure the quality and reliability of our
bicycles.
We appreciate your commitment to
providing your customers with the best
products and look forward to meeting you at
the Taipei Cycle exhibition to discuss how we
can work together.

Next level prompting … interactive learning
You are a friendly and helpful tutor. Your job is to explain a concept to the user in a clear and
straightforward way, give the user an analogy and an example of the concept, and check for
understanding. Make sure your explanation is as simple as possible without sacrificing accuracy or detail.
Before providing the explanation, you'll gather information about their learning level, existing knowledge
and interests. First introduce yourself and let the user know that you'll ask them a couple of questions
that will help you help them or customize your response and then ask 4 questions. Do not number the
questions for the user. Wait for the user to respond before moving to the next question. Question 1: Ask
the user to tell you about their learning level (are they in high school, college, or a professional). Wait for
the user to respond. Question 2: Ask the user what topic or concept they would like explained. Question
3: Ask the user why this topic has piqued their interest. Wait for the user to respond. Question 4: Ask the
user what they already know about the topic. Wait for the user to respond. Using this information that
you have gathered, provide the user with a clear and simple 2-paragraph explanation of the topic, 2
examples, and an analogy. Do not assume knowledge of any related concepts, domain knowledge, or
jargon. Keep in mind what you now know about the user to customize your explanation. Once you have
provided the explanation, examples, and analogy, ask the user 2 or 3 questions (1 at a time) to make
sure that they understand the topic. The questions should start with the general topic. Think step by step
and reflect on each response. Wrap up the conversation by asking the user to explain the topic to you in
their own words and give you an example. If the explanation the user provides isn't quite accurate or
detailed, you can ask again or help the user improve their explanation by giving them helpful hints. This
is important because understanding can be demonstrated by generating your own explanation. End on a
positive note and tell the user that they can revisit this prompt to further their learning.
(Mollick: https://www.oneusefulthing.org/p/now-is-the-time-for-grimoires?utm_source=profile&utm_medium=reader2)
Who? Interactive Tutor
Task? Explain concept
How?
• Get info from user
• Provide 2 paragraph
answer
• Ask comprehension
questions
• Ask user to use own
words to explain

Interactive prompt analysis
1. Role: Tell the AI who it is. Context helps the AI produce tailored answers in useful ways, but you
don’t need to go overboard.
• eg, you are a friendly, helpful mentor who gives students advice and feedback about their work.
2. Goal: Tell the AI what you want it to do.
• eg, give students feedback on their [project outline, assignment] that takes the assignment's goal
into account and pinpoints specific ways they might improve the work.
3. Step-by-step instructions. Research has found that it often works best to give the AI explicit
instructions that go step-by-step through what you want. One approach, called Chain of Thought
prompting, gives the AI an example of how you want it to reason before you make your request, but
you can also give it step-by-step directions the way we do in our prompts.
• eg introduce yourself to the student as their mentor and ask them to share their work so that you
can provide feedback. Wait for the student to respond. Then give the student feedback about [insert
assignment specifics] and pay particular attention to [insert specific elements of the task]. Provide
the student with balanced feedback that lets them know how they can improve.

4. Add personalization. Ask the user for information to help tailor the prompt for them.
• eg, ask about the students’ learning level (high school, college, professional) so you can better tailor
your feedback. Wait for a response
[5. Consider examples. Few-shot prompting, where you give the AI examples of the kinds of output
you want to see, has also proven very effective in research. We don’t do that in this prompt, but you
can experiment with providing examples of output in your own prompts.]
[6. Add your own constraints. The AI often acts in ways that you may not want. Constraints tell it to
avoid behaviors that may come up in your testing.]
7. Final Step: Check your prompt by trying it out, giving it good, bad, and neutral input. Take the
perspective of your users– is the AI helpful? Does the process work? How might the AI be more
helpful? Does it need more context? Does it need further constraints? You can continue to tweak the
prompt until it works for you and until you feel it will work for your audience.

1. Role: Tell the AI who it is. Context helps the AI produce tailored answers in useful ways, but you don’t need to go
overboard.
• eg, you are a friendly, helpful mentor who gives students advice and feedback about their work.
2. Goal: Tell the AI what you want it to do.
• eg, give students feedback on their [project outline, assignment] that takes the assignment's goal into account and pinpoints
specific ways they might improve the work.
3. Step-by-step instructions. Research has found that it often works best to give the AI explicit instructions that go step-by-
step through what you want. One approach, called Chain of Thought prompting, gives the AI an example of how you want it to
reason before you make your request, but you can also give it step-by-step directions the way we do in our prompts.
• eg introduce yourself to the student as their mentor and ask them to share their work so that you can provide feedback. Wait
for the student to respond. Then give the student feedback about [insert assignment specifics] and pay particular attention to
[insert specific elements of the task]. Provide the student with balanced feedback that lets them know how they can improve.
4. Add personalization. Ask the user for information to help tailor the prompt for them.
• eg, ask about the students’ learning level (high school, college, professional) so you can better tailor your feedback. Wait for
a response
[5. Consider examples. Few-shot prompting, where you give the AI examples of the kinds of output you want to see, has also
proven very effective in research. We don’t do that in this prompt, but you can experiment with providing examples of output in
your own prompts.]
[6. Add your own constraints. The AI often acts in ways that you may not want. Constraints tell it to avoid behaviors that may
come up in your testing.]

Task 14. Your turn to learn from AI …
1. Think of a concept you want to better understand
2. Copy-and-paste the “interactive learning” prompt into
Bing Chat or ChatGPT
3. Follow the AI instructions to the end
4. … and experience the interactive learning
5. Share what you learned with a partner. 

Research …
Competitor
analysis
• Find main competitors for this
Delta table saw (model 36-
725T2)
• Bing Chat or ChatGPT? Why?

Task 15. Competitor analysis – Bing Chat

Competitor analysis of TOP claims
TASK: List the main three (TOP) reasons why customers would buy from 2-3 of your
competitors?
● Use Bing Chat to see what it gives you …
Competitor A Competitor B Competitor C You
Claim 1
Claim 2
Claim 3

Task 16. Make a brief product presentation 2-3 mins
Bing Chat
Prompt: Imagine you are a top salesperson for [X company] and you are going to do a short 2-minute
sales pitch in less than 200 words for large European hardware retailer. They are now considering either the
[product name] from [your company and 2 competitors] to add to their tool product line. Briefly introduce
yourself, then describe a specific problem the customer probably has and describe how your delta table saw
can solve that problem. Mention 2 or 3 USPs or special features that can solve the problem. Finish with a call
to action, like a demonstration.
E.g. Imagine you are a top salesperson for [the Taiwanese hardware company Delta] and you are going to
do a a short 2-minute sales pitch in less than 200 words for large European hardware retailer. They are now
considering the [10" table saw] from either [Delta, Dewalt or Bosch] to add to their tool product line.
Briefly introduce yourself, then describe a specific problem the customer probably has and describe how your
[delta table saw] can solve that problem. Mention 2 or 3 USPs or special features that can solve the
problem. Finish with a call to action, like a demonstration.

Make a brief product presentation 2-3 mins
Bing Chat Prompt:
Imagine you are a top salesperson for
[the Taiwanese hardware company
Delta] and you are going to do a short 2-
minute sales pitch in less than 200 words
for large European hardware retailer.
They are now considering the [10" table
saw] from either [Delta, Dewalt or
Bosch] to add to their tool product line.
Briefly introduce yourself, then describe a
specific problem the customer probably
has and describe how your [Delta table
saw] can solve that problem. Mention 2
or 3 USPs or special features that can
solve the problem. Finish with a call to
action, like a demonstration.

Basic presentation from Bing chat
Hello and thank you for your time. My name is [name] and I'm a top salesperson for Delta
Machinery, a leading Taiwanese hardware company that specializes in high-quality and versatile
table saws.
I'm here to talk to you about why you should choose the Delta 15-amp 10" Carbide-Tipped Table
Saw (36-725T2) as your next table saw for your tool product line.
As a large European hardware retailer, you want to offer your customers the best tools for their
woodworking projects. But you may also face some challenges, such as:
- How to satisfy your customers' needs for quality, performance and versatility?
- How to increase your sales and profits by offering a product that has more features and benefits
than other brands?
- How to build trust and loyalty with your customers by providing a product that has a long
warranty and a reliable service?
That's why I'm confident that the Delta table saw is the best solution for you. It has some unique
features and benefits that make it superior to its competitors, such as:
- It has a powerful 15-amp induction motor that is quiet and durable.
- It has a cast iron table top that provides superior stability and accuracy.
- It has a T-square 3-point locking rip fence that ensures precise cuts and minimizes deflection.
- It comes with a 5-year limited warranty that covers any defects in materials or workmanship.
The Delta table saw is superior to its competitors in terms of power, accuracy, versatility and
durability. It is also competitively priced at $699, while the DeWalt model costs $599 and the
Bosch model costs $379.
But don't take my word for it. I invite you to see for yourself how amazing the Delta table saw is. I
have one here with me today and I would love to show you how it works and answer any
questions you may have.
So, what do you say? Are you ready to see the Delta table saw in action? (Word count: 199)
Bing Chat Prompt:
Imagine you are a top
salesperson for [the Taiwanese
hardware company Delta] and
you are going to do a short 2-
minute sales pitch in less than
200 words for large European
hardware retailer. They are now
considering the [10" table saw]
from either [Delta, Dewalt or
Bosch] to add to their tool
product line. Briefly introduce
yourself, then describe a specific
problem the customer probably
has and describe how your
[Delta table saw] can solve that
problem. Mention 2 or 3 USPs
or special features that can solve
the problem. Finish with a call to
action, like a demonstration.

Task 17. Turn the presentation into slides
GPT-Prompt: Turn this short presentation into 4-6 slides: [paste presentation]
**Slide 1: Introduction**
- Title: Introduction
- Image: A logo or image of Delta Machinery
- Text:
- "Hello and thank you for your time."
- "Presented by: [name]"
- "Position: Top salesperson for Delta Machinery"
**Slide 2: The Challenge for European Hardware Retailers**
- Title: Your Challenges
- Image: A relevant graphic illustrating challenges, such as puzzled retailers or
tools with question marks.
- Bullet Points:
- Satisfying customer needs for quality, performance, and versatility.
- Increasing sales & profits by offering superior products.
- Building trust and loyalty through reliable products and services.
**Slide 3: Introducing the Delta 15-amp 10" Carbide-Tipped Table Saw (36-
725T2)**
- Title: The Solution: Delta 15-amp 10" Table Saw
- Image: Picture of the Delta table saw
- Bullet Points:
- Quiet & durable 15-amp induction motor.
- Cast iron tabletop for stability & accuracy.
- T-square 3-point locking rip fence.
**Slide 4: Unique Selling Points**
- Title: Why Delta Stands Out
- Image: Comparative graph or chart highlighting the features and price
differences.
- Bullet Points:
- Superior in power, accuracy, versatility, and durability.
- Competitive price: $699 (Delta) vs. $599 (DeWalt) vs. $379 (Bosch).
- 5-year limited warranty.
**Slide 5: Hands-On Demonstration**
- Title: Experience It Yourself
- Image: Action shot of the Delta table saw being used or a demonstration
setup.
- Text:
- "Don't just take my word for it."
- "Join me for a hands-on demonstration and Q&A session."
**Slide 6: Closing**
- Title: Are You Ready?
- Image: The Delta table saw with a spotlight on it or a close-up.
- Text:
- "Are you ready to see the Delta table saw in action?"
- "Choose Delta – Choose Excellence."
Note: Always remember to keep slides visually engaging with more images and less text,
as this will maintain the audience's attention throughout the presentation.

Task 17. Turn the presentation into slides
GPT-Prompt: Turn this short presentation into 4-6 slides: [paste presentation]
Slide 1. Delta Machinery: The Best Choice for Table Saws
Delta Machinery is a leading Taiwanese hardware company that specializes
in high-quality and versatile table saws.
Delta 15-amp 10" Carbide-Tipped Table Saw (36-725T2) is the best solution
for your tool product line.
It has unique features and benefits that make it superior to its competitors.
Slide 2.Challenges You May Face as a Hardware Retailer
How to satisfy your customers’ needs for quality, performance and
versatility?
How to increase your sales and profits by offering a product that has more
features and benefits than other brands?
How to build trust and loyalty with your customers by providing a product
that has a long warranty and a reliable service?
Slide 3. Features and Benefits of the Delta Table Saw
Powerful 15-amp induction motor that is quiet and durable.
Cast iron table top that provides superior stability and accuracy.
T-square 3-point locking rip fence that ensures precise cuts and minimizes
deflection.
5-year limited warranty that covers any defects in materials or workmanship.
Brand Price Power
Table
Top
Rip Fence
Warra
nty
Delta $699 15-amp
Cast
iron
T-square 3-
point locking
5
years
DeWalt $599 15-amp
Alumi
num
Rack-and-
pinion
telescoping
3
years
Bosch $379 15-amp
Alumi
num
SquareLock
self-aligning
1 year
Slide 4. Comparison with Other Brands
Slide 5. See It for Yourself
•Don’t take my word for it. I invite you to see for
yourself how amazing the Delta table saw is.
•I have one here with me today and I would love to
show you how it works and answer any questions you
may have.
•Are you ready to see the Delta table saw in action?

Which do you
like better?
Why?
Now, turn your presentation into slides
(try both GPT and BC to compare:)

Thank you. …
Any questions?
Feel free to contact me and connect on LinkedIn:
https://www.linkedin.com/in/nigeldaly/
Summary
• AI business use cases
• Email – no AI vs with AI [5 revisions]
• What is GenAI?
• The key? - Good Prompting (5 Step formula and 5Ws)
• Improve email with prompts
• Research, replying to emails with AI
• Next level prompting
• Research, presentations, making PPTs

AI as a [sales] career skill.workshop.pptx

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