Landcare Community Leadership Regional Landcare Facilitator presentation
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Alpine Valley Community Leadership Program for Landcare 2015. Address group about leadership opportunities and engage in supportive community context
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Landcare Community Leadership Regional Landcare Facilitator presentation
- 1. Landcare Leadership Stepping Up Creating opportunity Using evidence Innovative thinking Behaviourally flexibility Edwina Hayes 0427 267 753
- 2. Western members of the Murray Landcare Team Dec 2014
- 3. RLF Regional Steering Committee June 2013
- 4. Mapping the Capacity Murray Landcare has increased • June 2011: 30 groups; 2 large, 14 active and 14 latent, • June 2014: 48 groups; 5 large, 31 active and 12 latent
- 7. Innovation and Behavioural Flexibility Building Profile and Audiences with Social Media Communication @edwina_hayes 1536 followers https://www.facebook.com/edwina.hayes.landcare 563 http://www.pinterest.com/edwinahayes/ 132 http://placestories.com/folks/EdwinaHayesMurrayRLF http://www.murraylandcare.com.au/
- 9. Young WiA - Low Stress Stockhandling
- 10. It’s fun too…
- 11. Edwina Hayes 0427 267 753
Editor's Notes
- Set the tone – lots of ways of leading, the RLF program has focussed on improving connectedness and bringing higher opportunities to the region in the context of HLN’s innovative and vital network for social and economic resilience in the community. I will step through elements of leadership in the Landcare community demonstrated by the RLF program and if there’s time some quick personal refelctions to encourage you to think about your own style and journey and what fits best for you. I like Dr Clare Graves ‘Spiral Dynamics’ explanation of leadership, values and change through levels of existence. It gives me a good grounding to work from. Eight Value Systems/Memes that people move through over time with conscious personal and social development 1 survival; 2 safety/security; 3 power/action; 4 stability/order; 5 opportunity/success; 6 harmony/love; 7 independence/self-worth; 8 global community/life force;
- Holbrook Landcare Network was in a building phase organisationally and the Aus Gov offered a new Regional Landcare Facilitator Program where $150,000pa per NRM Region was available across Australia to strategically engage land managers in increased Landcare activity, energy and recruitment, It was Sus Ag funded and had lots of parameters. HLN successfully tendered to run the initial 3 year program securing $450,000 and a leadership role across the region. HLN Chris Cumming and myself, made contact and organised meetings between all groups receiving CMA $. Initial steps were to engage and support administrative tasks groups had less resources for and build stability and security across the region Meanwhile the RLF created opportunities for previously unaligned community based groups to engage as “Landcare” and began establishing a regional sense of belonging As our connectedness increased we formed a critical mass that agreed to form a ‘virtual collective’ and further support other groups to develop
- Regional Landcare Facilitator The focus of the RLF project has been on engaging groups, supporting new groups and building capacity within existing groups. I met with Landcare, Producer, Industry and Community Group Executives and interested members to assist and engage them in running projects that deliver research and information on sustainable agriculture and improve environmental outcomes. I also met with Community Leaders to bring like-minded people together and facilitate organisation and action. RLF is now organising Landcare, Producer, Industry and Environmental Groups into virtual networks and district groupings for better supportive relationships, bargaining power and collaboration for governance and administrative training, cooperation for project and program development, funding bids, delivery and MERI.
- Our evidence base for continuing investment in the RLF program has included Capacity auditing that demonstrates an increase in Groups, members and activity
- We mapped these data for visual effect
- HLN had to make a decision whether to engage in social media or not. We used the RLF program to test efficacy and found it a very useful and effective way of building particular audiences and communicating. Social media takes time and effort but targetted interaction can be very worthwhile. Maintaining a range of platforms for consultation and engagement with different audiences for different purposes. Eg The Pozible Campaign where 3 Murray Landcare Groups were selected to participate amongst 20 projects in the launch of the Landcare and Environment Collection; raising nearly $200,000 of alternate investment in launch phase Eg. 2 Federal Ministerial briefs requested, Twitter contact with Ministers There is consistent steady growth in followers of all social and media platforms and projects. April 2015 Instagram 82 followers new in 2014-15 Pinterest 132 followers 113% increase in 2014-15 LinkedIn 955 followers 30% increase Facebook 560 Friends 30% increase 2014-2015 Twitter 1526 followers 15% increase in 2014-15 Newsletter sent monthly to 135 recipients has consistent 10% above industry average of opens and April 17% above average Radio interviews weekly to Riverina ABC Breakfast audience of 250,000 Place Stories posted
- I just wanted to comment on the concept of consensual decision making, trust and collaborative leadership. In my personal journey I’ve found asking for help is often exceptionally difficult in individually focussed and competitive environments but Landcare has a strong culture of communal achievement that allows and encourages teamwork and emotional support. This advantage in our field should not be overlooked nor underestimated
- These girls learnt to participate with adults and to show leadership while working cattle and sheep. Jan 2014 heatwaves - 40 plus degrees! Leaders in WiA from 8 to 80 years old enjoying support for their role in the community
- I invested last year in some personal-professional development using local experts to tailor make a 10 session program throughout the year addressing skills, theories and barriers to action I was experiencing. As a mother of 3, small time farmer and dabbling in about 1.8FTE of work across Landcare, community volunteering and our family small businesses I felt overstretched and out of control. It was my ‘asking for help’ and what I came away with was that investing in what I wanted was very worthwhile – for the first time in years I feel “on track”, satisfied I have all the bases covered and I’m enjoying doing what I do.
- Happy to keep in touch and look forward to hearing more about you in the future.