In 2011, small businesses made up 98% of all businesses in British Columbia. According to a 2012 report, 43% of small-to-medium sized businesses now spend 6 or more hours per week on social media, a 66% increase from the previous year. The objective of one business's social media campaign was to increase sales through social media.

1. IN 2011,
stephanie wiriahardja • @stephawie • december 2012

2. IN 2011,
SMALL BUSINESSES MADE
UP 98% OF ALL BUSINESSES
IN BRITISH COLUMBIA
stephanie wiriahardja • @stephawie • december 2012

3. ACCORDING TO VERTICAL RESPONSE
IN Q3 OF 2012,
43%
spend 6+ hours an increase of 66%
on social media from last year.
70 %
of SMBs are on
90%
of SMBs are on
Twitter Facebook
stephanie wiriahardja • @stephawie • december 2012

4. OBJECTIVE
TO INCREASE THE NUMBER
OF SALES THROUGH
SOCIAL MEDIA
stephanie wiriahardja • @stephawie • december 2012

5. stephanie wiriahardja • @stephawie • december 2012

6. stephanie wiriahardja • @stephawie • december 2012

7. $35
on promoted ads
targeting all of Canada
for this campaign
stephanie wiriahardja • @stephawie • december 2012

8. $35
on promoted ads
targeting all of Canada
for this campaign
Liked
720x in 3 days
stephanie wiriahardja • @stephawie • december 2012

9. Set up your dashboard Track all mentions
Be everywhere Be a source
stephanie wiriahardja • @stephawie • december 2012

10. social media is
NOT A SPRINT,
IT'S A MARATHON.
stephanie wiriahardja • @stephawie • december 2012

11. Stephanie Wiriahardja
• Community Celebratoire of HootSuite
• Top 7 Nominee “Must Follow 2013”
for Social Media Awards
• Startup Weekend Vancouver 2012
and Lean Startup 2012 Mentor
<place Stephanie here>
stephanie wiriahardja • @stephawie • december 2012