1. 1
ALIX SALYERS M: 312/310-5412
Chicago, IL
asalyers167@gmail.com
Linkedin
Senior strategic communications professional with a proven track record of business growth and development and
more than 30 years of experience in corporate and marketing communications and integrated marketing solutions.
Achievements include the acquisition, retention and development of global blue-chip clients in consumer brands and
packaged goods, the restaurant and hospitality industries, healthcare and consumer healthcare, pet products,
technology and telecom, food and nutrition, retail and sports marketing. In addition, skill sets include strategic media
relations and coordination of multi-channel communications programs involving multiple agencies from disciplines
including advertising, promotions, digital and social media. Areas of excellence include business development,
revenue growth, crisis and issues management, brand and consumer insights, channel neutral integrated
communications solutions, client service, and employee development.
Areas of Expertise: Marketing Communications, Corporate Communications, Crisis Management and
Communications, Litigation Support and Communications, Integrated Marketing, Reputation Management, Media
Relations, Digital Marketing and Communications
Professional Experience
Senior Marketing and Corporate Communications Consultant
2016-Present
Strategic communications support for leading brands and agencies including new business development. Areas of
expertise include corporate communications, consumer products, food and beverage, lifestyle marketing, real estate
marketing, consumer healthcare and media strategy, crisis and issues management.
Adjunct Professor
2016-Present
Loyola
School of Communications
Writing for Public Relations.
Senior Vice President, General Manager
January 2013-July 2016
Rock Orange
Achievements: Global issues and crisis management, media relations and internal communications and
event planning and activation for leading restaurant franchise. Marketing and internal communications and
content creation for nation’s largest automotive aftermarket franchise organization. Branding and
communications initiatives resulted in positive news and served to minimize or diffuse negative media and
consumer perception for master brands and franchisees.
Internal and external corporate and marketing communications, issues and crisis management support for national
and global brands. Additional responsibilities include new business and staff development and agency leadership.
 Account management for Restaurant Brands International/Burger King Brand; Driven Brands internal
communications/MAACO, Meineke, Merlin, 1-800-Radiator, Pro Oil Change, Take 5 Oil Change; Anthem
 Project and issues management for TGI Friday’s, Bloomin’Brands Dine Rewards, Modern Health Concepts,
Gulliver Schools.

2. 2
ALIX SALYERS M: 312/310-5412
Chicago, IL
asalyers167@gmail.com
Linkedin
Senior Communications Consultant
2011-2012
Strategic communications support for leading brands and agencies including new business and plan development.
Areas of expertise include corporate communications, consumer products, food and beverage, lifestyle marketing,
real estate marketing, consumer healthcare and media strategy, issues management.
Executive Vice President/Client Relationship Manager/2008-2011
Executive Vice President/2004-2008
Edelman
Achievements: New business development in consumer and technology brands; 400 percent revenue
growth over six years on key client business; key staff retention, growth and development; PRSA Silver
Anvil for Marketing Communications.
Led Corporate, Consumer Marketing and Nutrition Communications for Burger King Corp. Led U.S. Marketing and
Nutrition Communications Agency of Record teams while directing Corporate Communications initiatives including
issues and crises support, CSR planning and media relations teams. Additional responsibilities include growth across
regions and practice areas based on a specialized high level client service model and strategic coordination and
direction of Digital, Sports Marketing, Media and Production Teams as well as support for international teams in Italy,
Spain, Argentina and Mexico, and project teams in Amsterdam, Singapore, China and Canada. Deep experience in
seamless cross-agency integrated marketing based on channel-neutral brand building and development of broad-
based marketing programs. Managed client portfolio of over $5 million with 37 percent profit margin. Prior to Burger
King Corp. clients included Purina, Mars PetCare, Qwest Communications, Academia Barilla and KFC.
.
General Manager/2002-2004
Deputy General Manager/2001-2002
Dome Communications, Inc
Achievements: New business development in consumer, corporate and technology industries; 300 percent
revenue growth over three years.
Managed overall agency client service and office of 60 professionals including Human Resources, Research, New
Business Development, Creative, Ideation & Branding, Consumer Products & Services, Food & Beverage,
Technology & Telecom, and Corporate & Internal Communications. Managed client budgets of over $10 million.
• Direct management of corporate and consumer communications programs for ServiceMaster, Sears, Kraft, Hyatt
Corporation, ConAgra Foods included corporate communications, internal communications, mergers and
acquisitions, corporate divestitures, public and community affairs, consumer marketing, media and message
training, issues management, trade and media relations, promotional events.
• Reddi-Wip, Blue Bonnet, Fleischmann’s Margarine, Parkay, Healthy Choice, Eckrich, Armour Hot Dogs, Marie
Callender’s, Swiss Miss, Banquet, Jolly Rancher, DiGiorno, Serta, InterfaceFLOR, Sears Appliances, Sears
Consumer Electronics, Wyler’s, World Book, Equal, AT&T Wireless.

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ALIX SALYERS M: 312/310-5412
Chicago, IL
asalyers167@gmail.com
Linkedin
Senior Vice President/
Director of Media & Public Relations
Golin/Harris International
1998-2001
Achievements: Built specialty Media Services practice. Led new business development in consumer,
healthcare, motorsports, hospitality and food and beverage industries.
• Directed Media and Public Relations group at Golin/Harris International. Managed new business and proposal
development, strategic client programs, events, media relations and crisis counsel. Areas of expertise included
consumer products and packaged goods, food marketing, sports marketing/motorsports, corporate reputation,
business to business, technology, consumer healthcare, real estate, travel, tourism and hospitality, food,
beverage and distilled spirits, pet care, telecom.
• Oversight of program development and client service for W Hotels, LaBatt USA, Bayer Aspirin, DaimlerChrysler,
McDonald’s, Energizer, Amazon.com, Ralston Purina, Gerber, R.R. Donnelley, Florida Department of Citrus,
Sprint, Keebler, Post Cereals, National Yogurt Association, Indy Racing League, Lowe’s, Owens-Corning.
Managed crisis communications, litigation support and training for Metra, Bayer and Lowe’s. Directed market
research for the Chicago Convention and Visitors Bureau.
Group Director
Fallon McElligott
1998
Achievements: Built specialty Media Services practice. New business development in consumer brands and
corporate industries.
 Developed new media relations capability in Minneapolis, Chicago and New York offices as part of integrated
marketing unit; coordination with brand, planning, media and interactive advertising and marketing teams;
managed new business development.
 Oversight of program development, client service and brand initiatives for BMW North America, VF Jeanswear
Lee, Rider and Lee Printwear brands, Timex, Qualcomm, Camp Heartland (pro bono), Children’s Defense Fund
(pro bono).
Senior Vice President/Director of Media Services/1995-1997
Media Supervisor, Vice President/1987-1995
Edelman Public Relations Worldwide
1987-1997
Achievements: Year-over-year revenue growth and new business development across multiple practices and
geographies.
• Directed all local and national media efforts, celebrity procurement and media training for Edelman U.S. offices;
managed media relations programs in the areas of technology, healthcare, pharmaceuticals, medical devices,
consumer products and packaged goods, retail, apparel, fitness, entertainment, food and beverage, travel,
tourism and hospitality, pet care, business to business, sports marketing and events.

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ALIX SALYERS M: 312/310-5412
Chicago, IL
asalyers167@gmail.com
Linkedin
• Oversight of program development and client service for major corporations and brands including AT&T,
Microsoft, Allstate, Heinz Pet Products, Eli Lilly, Motorola, Illinois Department of Tourism, Illinois Lottery, Sectur
(Mexico Ministry of Tourism), Renaissance Hotels and Resorts, Con Agra Foods, Whitehall Laboratories, Advil,
Claritin, Merck, Abbott Laboratories, Hewlett Packard Medical Products Division, Weight Watchers, Orville
Redenbacher, KFC, Minute Maid, Sara Lee Corporation, Bacardi Martini U.S.A, Southern Comfort, Korbel,
Fetzer, Nike, Toys R Us, Sears, Eddie Bauer, The Whirlpool Foundation, Brunswick Corp., Visa USA, General
Mills and Kraft.
Account Supervisor
Sheila King Public Relations
Manager Public Relations
Manager Epicure
Assistant Manager Sport Shop
Neiman Marcus
Professional Awards and Achievements
Cannes Grand Prix (Print & Publishing), PRSA Silver Anvil, IPRA Golden World Award, PRSA Big Apple Award,
PRSA Chicagoland Skyline Award, IABC Chicago Spectra Award, Gold Quill Award, Inside PR/CIPRA Award, PR
Week Awards, PRNews Platinum Award
Education
Juris Doctor
Arizona State University College of Law
Graduated Cum Laude with Honors
Phi Kappa Psi Legal Fraternity
B.A., History; B.A. Political Science
University of Arizona
Phi Beta Kappa
Phi Beta Phi
Memberships/Associations/Volunteer Activities
State Bar of Arizona
State Bar of Illinois
Federal Bar for the Northern District of Illinois
Illinois Licensed Real Estate Broker
P.A.W.S. Chicago
Off The Street Club
Greater Chicago Food Depository
References available upon request and on LinkedIn