A Business Model of online food (Vegetable, Fruits ,Dairy product) delivery service.

2. Prepared by ID No
Md.Sajjad Hossain 201603058
Md. Nazmul Alam 201702041
Md. Monir Hossain Bhuiyan 201902045
Md.Adnan 201902059

3. Executive summary
The covid-19 pandemic has brought a change in our shopping style. Now a days we tend to
purchase green foods like green vegetables, fresh fruits and pure dairy products online
rather than going to the physical market.
Most of the time we can see that online shops can not ensure delivering the fresh foods
which we have titled here as “GREEN FOODS” to the customers.
To solve this problem we have taken an initiative to launch a new business named as
“GREEN FOODS” where we will be serving the customers with Freshly picked organic regular
vegetable, premium Vegetable(European) and farm fresh fruits and dairy products.
In our business model we will be having some specific vendors from whom we will be
collecting the products and through our app based service customer can directly
communicate with the vendor and can rate them accordingly. This will also ensure the fair
price for the farmers.

4. What is the problem ?
1. High price of premium vegetable & fresh fruits.
2. Unavailability of all seasonal local food at proximity to consumer homes.
3. Less number of delivery service available for freshly picked vegetable & healthy foods.
4. Farmers & dairy businesses are not always getting fair price because of middleman.
5. Too many aisles to look and search for the right products.

5. Our Solutions
Freshly picked organic regular vegetable & Premium
Vegetable(European) with reasonable price from local
framer.preorder)
Farm fresh fruits,seasonal local fruits from reliable seller.
Farm Fresh Dairy products from reliable dairy business
partner.
Ensure fair price for farmer through direct order from
consumer.

6. We the partners will be providing 200000/- (two lakh) taka each jointly for
the business. The financing will cover the leasing costs of office space,
materials and equipment cost, staff salary cost, app and website
maintenance cost as well as marketing and promotional costs. Other
overhead and variable costs also included in this.
Statement of Financial Need

7. Statement of Financial Need ( Cont.)

8. Share of profit & loss
Name Share of Profit
(%)
Share of loss
(%)
Md. Sajjad Hossain 25 25
Md. Adnan 25 25
Md. Nazmul Alam 25 25
Md. Monir Hossain Bhuiyan 25 25

9. 01 All of our products are being
available for home delivery as well
as pick up option at consumer
convenient time.
Delivery
Our Services List
The example text goes here with our own detailed summery.
02 Freshly picked vegetable including
seasonal fruits, dairy products are
being available for pre order to
get maximum health benefit &
price benefit too.
Pre Order
We can provide multiple vegetable
or fruits in one combo offer so
that consumer can get maximum
service from us.
All in One
04 Promotional offer is available for
seasonal vegetable and fruits. Free
delivery for repeat purchase and
minimum amount of purchase.
Value for Money
05 For corporate consumer they can
purchase bulk amount with partial
regular delivery system with a
good price.
Bulk purchase
06 Pick & choose option is available
from fruits reseller & vegetable
farmer at discounted price.
Pick & choose
03

10. 7 8 9
Regular consumer
Weekly, monthly promotional offer
as well as credit offer for
membership customer is available
here.
Monthly membership
Member can create customize order
of all products for their monthly
need. Delivery can happen with
his/her convenient time.
Partner Incentive
Depending on consumer feedback
sourcing partner will get additional
incentive.
Our Services List (Cont.)

11. Key Activities
Giving the customers
freshly picked organic
regular vegetable &
Premium
Vegetable(European) with
reasonable price from
local framer.(preorder)
Build the trust among
our customers.
Key Resources
Financial Asset: Tk.
800000
Human Resource Asset:
Administrative staff
Customer service
executive,
Sales people
Tangible Assets:
Equipment, Office Room.
Value Proposition
 Provide best
quality of service
instantly on the
spot.
 Minimum Price
Possible.
Customer Relationship
 Sales
 Promotion
 Building Trust
Customer segments
 We are focusing on a group of
people who are seeking for
quality vegetables, fruits and
dairy product without wasting
their time
Channels
 Own distribution
Channel
 Advertising, Direct
Marketing, Social
Media Marketing
.
Cost Structure
Capital: TK.800000
Fixed Cost: Tk.195000
Variable Cost: Tk. 80000
Utility expenses,
Operational expenses,
Miscellaneous expenses.
Revenue Streams
Selling product
Business Model CANVAS (GREEN FOOD)

12. Product
Display

13. SMARTPHONE APPLICATION

14. Ratings & Feedback Management
System
Multiple Payment Processing Systems
Product Search Filter
Account Setup Panel
Convenient Pickup Delivery
Cost Calculator
Delivery agentWeb Admin panel Customer App
Application Services
Customers can provide
ratings, reviews, and
feedback to our business
as per their experience
and satisfaction level.
Customers can go through
the payment process with
a variety of options
Customers can search for
the product available at
the store by filling the
required item name and
categories
Customers can sign up as a
new customer by filling their
email-id, name and contact
information or can log in via
social media accounts.
Customers can specify the
date and time on which
they want their orders to
be delivered to the
specified address.
Customer can calculate the
cost of different items and
overall cost of the items to
order without even making
purchases.

15. Business Area
• Delivery Charge 20-50 BDT
• Free Delivery - (MOQ-200
BDT or 3rd Order)
• Free delivery for
Membership Service.

16. Market Segment & Target Customers:
All people who care for organic food are the main target group of our business. The
demand for GREEN FOOD in Bangladeshi market is increasing due to the upsurge in
country’s economic state and the current pandemic situation. As we all know pandemic
situation is getting worse day by day, in this situation GREEN FOOD provides quality foods
in customer homes with minimum price. At GREEN FOOD , we aim for the highest rate of
customer satisfaction. As it is a daily commodity here in Bangladesh, so we are focusing
on mass market. Analyzing the data collected by the market segmentation, we have
concluded that the target Customers for GREEN FOOD would be people from High Class
and middle class from urban area. Our affordable value-based product pricing will be
perfectly fitting the budget of High Class and middle class people. After conducting
primary research and survey on the target customer, we have found that most of the
customers want to feel the aesthetic of using GREEN FOOD but in affordable price.
People with High class and middle class who seek for the healthy food , GREEN FOOD will
meet the need of their demand.
Market Analysis

17. However, in the present time, there is a little number of direct competitors of us.
Direct competitor like chaldal.com they are the online grocery shop they do not offer
the farm fresh product so chemical free farm fresh product give us the advantage over
chaldal.com
There are some indirect competitor like some facebook page – Gram theke, Khassfood,
milky etc. They provide variety of food where quality may not be assured but our app
based solution GREEN FOOD only focusing on vegetables, fruits and dairy product where
we emphasized on quality. We also have customer service which is open 24/7 give us
the advantage over these facebook page.
In the pandemic situation it is not safe to go outside and choose the best food. Our app
based solution ensure the customer stay home as well as the best food. So in future
market will grow eventually.
.
Industry and Market Forecasts:
Market Analysis (Cont.)

18. 01 Value Based Pricing
We have planned to go for Value Based Pricing. As we are giving the
customers, the ultimate value by providing them the different type of
solution everyday they are facing, which will meet the need of consumer
food habit.
02 Affordable price range
We offer affordable price to our customer as well as includes very little
intermediaries cost will be added to the final price. Price may vary from
vendor to vendor based on the rating given by customers.
03
Over the time, price might vary because of the fluctuation of the tax
rates, increasing prices of the raw materials, political turmoil and
transportation costs.
Pricing Model
Other Factors
Market Analysis (Cont.)

19. Strength:
• Application based Service .
• All in one user friendly app, easy
to use available in smartphone
platforms.
• Depending on the nature of the
Product we don’t need more
people to operate the Business.
• Focus group customer base service
so we can serve them well
depending on their need.
Weakness:
• Lack of capital.
• Hiring the right people to deliver the
goods.
• Poor infrastructure.

20. Opportunities:
• Great Opportunities with growing
markets.
• Few Local Competitors.
• Low delivery cost and free delivery
on membership.
• High profit Margin.
• Grave the customer demands in
pandemic situation.
Threats:
• Natural disaster like flood and bad
weather.
• Competitors unforeseen steps.
• Financial losses due to unfulfilled
targets.

21. 01 DIRECT RESPONSE MARKETING
Encourage a prospective customer to take action
by opting in the advertiser's offer.
03 SOCIAL MEDIA MARKETING
Use magazines and newspapers, to reach consumers, business
customers and prospects.
02 PRINT MEDIA
Social media marketing is the use of social media platforms to
connect with the audience to build the brand, increase sales. This
involves publishing great content on our social media profiles,
listening to and engaging our followers, analysing the results, and
running social media advertisements
04 SALES PROMOTION
Sales promotion is a marketing strategy where the product is
promoted using short-term attractive initiatives to stimulate its
demand and increase its sales.
Promotional Plan

22. পালং শাক ইম্যুনিটি বাড়ায়

23. GREEN FOOD is on spot solution provider which gives the opportunity to choose the
best food to meet the customer demand. Customers happiness is the reason for this
business, that is why we decided to keep an option of online purchase as no one
likes to waste one’s valuable time in searching for Healthy food.
GREEN FOOD is dedicated to providing honest answers, transparent prices, and a
job done right the first time around. Customer can get quality vegetables, fruit and
dairy product by tapping their phone. Our policy is to provide clients with
outstanding customer service. We're also proud to let our customers know that we
are fully licensed, bonded and insured.
Conclusion