2. Healthcare Crisis
๏ US chronic disease costs skyrocket - over-weight, obesity, diabetes,
heart disease
๏ These costs hurt US people & economy - can be reversed
CONFIDENTIAL MovatE App Proposal by Dwight Navis
3. Time for a New Solution
๏Two trends converging
๏Healthcare Crisis
๏Mobile App Use Increasing
๏New Solution
๏Help Everyone find the motivation to get and
stay healthy
๏Shift health costs
๏From - What We Spend on Being Healthy
๏To - What Makes us Healthy
CONFIDENTIAL MovatE App Proposal by Dwight Navis
4. Solution
๏ MovatE - application that helps people get & stay healthy
✦Move
✦get people moving - exercise, walking, playing
✦motivate people to get up and go more than they do
✦Eat - eat better, eat less, eat smart
✦motivate people to think about what they eat
✦change what they eat and how they eat
✦Lifestyle change
✦stop bad habits and behaviors that distracts them from improving their health.
๏ Motivate them to keep going
CONFIDENTIAL MovatE App Proposal by Dwight Navis
5. Target Market - App Users
๏Adults 30 - Boomers
๏Want to be health
๏Too busy to identify healthy behaviors and change bad habits
๏Need help staying motivated to follow a healthy lifestyle
๏Smart phone user
๏20 - 50 million potential users and growing
๏International markets for future growth
CONFIDENTIAL MovatE App Proposal by Dwight Navis
6. MovatE Use Case
๏ Joe (average
American guy)
Starts MovatE
✦ actions/intensity
✦ activities
✦ eating
✦ distractions
CONFIDENTIAL MovatE App Proposal by Dwight Navis
7. MovatE Use Case
๏ Taking Actions
✦ plays with kids
✦ eats better
✦ walks the dog
✦ cuts out beer
✦ starts exercising
✦ competes with friends
CONFIDENTIAL MovatE App Proposal by Dwight Navis
8. MovatE Use Case
๏ Results
✦ coach gives motivation &
positive reinforcement
✦ watches his scores get
better
✦ fun competing with friends
✦ health improves
CONFIDENTIAL MovatE App Proposal by Dwight Navis
9. MovatE Use Case
๏ Rewards
✦ fun with family - Joe
✦ goes golfing with
buddies - Joe
✦ everyone gets
healthy & feels good
✦ costs go down
CONFIDENTIAL MovatE App Proposal by Dwight Navis
10. Competitive Advantage - MovatE
๏ Focus on simple, key actions to promote good health
๏ Ability to customize to needs and lifestyle
๏ Provides motivation through a fun & persistent coach
๏ Easy to use interface
๏ Engaging
CONFIDENTIAL MovatE App Proposal by Dwight Navis
11. Model - Digital Health Community
๏Gyms/Trainers/Sports Businesses
๏Health Professionals
๏Health related business - food, products, services
๏Grocery/food businesses
๏Sports gear businesses
๏Health dining businesses
๏Department stores & online businesses with health options
CONFIDENTIAL MovatE App Proposal by Dwight Navis
12. Sales / Marketing Strategy
๏App Users
๏Start low cost social/digital marketing
๏Transition to traditional media & health channels
๏App store placement & viral loop development
๏Digital Health Community
๏Dedicated web site and app
๏Business Development
๏Telesales
CONFIDENTIAL MovatE App Proposal by Dwight Navis
13. Future & Revenue
๏ Social business model health company
๏Connection services
๏Device data incorporation
๏Advertising
๏Beacons / Geo-fencing
๏ Data Collection to improve:
✦ targeted advertising
✦ in-app sales
✦ data services
๏ Online services
CONFIDENTIAL MovatE App Proposal by Dwight Navis
14. Motivation
๏ “The smartest minds of our generation shouldn’t be working
on getting us more addicted to Facebook or Twitter; they
should be working on helping us get — and stay — healthy.”
Forbes, 5 Ways Technology Is Transforming Health Care
๏ Personal journey to get and stay healthy is the motivation
for this app
๏ Family history - heart disease, over-weight, obesity, diabetes
๏ Great opportunity
CONFIDENTIAL MovatE App Proposal by Dwight Navis
