This document summarizes research on the future of health and wellness in food retailing. It discusses how food retailers can better connect food and health by designing strategic processes to respond to consumer needs. It also examines issues with finding foods that fit diets and lifestyles, and discusses common misconceptions about food labels and health claims. Related questions from Quora are presented on the challenges of a vegan diet and feeling overwhelmed by food choices.

1. Molly Sonenberg FA102B
Research From The Web And Quora
Professor Klinkowstein
Article
The Future of Health and Wellness in Food Retailing
www.iftf.org/our-work/health-self/health-horizons/the-future-of-health-and-
wellness-in-food-retailing/

2. Molly Sonenberg FA102B
Research From The Web And Quora
Professor Klinkowstein
Excerpt
“This project helps food retailers connect the dots
between food and health, design strategic processes that
help retail stores respond to this future, and offer their
customers a more holistic approach to food retail.” – The
Future of Health and Wellness in Food Retailing

3. Molly Sonenberg FA102B
Research From The Web And Quora
Professor Klinkowstein
Related Quora Question
What are the issues you face when finding and buying
foods to fit your diet/lifestyle?

4. Molly Sonenberg FA102B
Research From The Web And Quora
Professor Klinkowstein
Related Quora Question: Answers
“I’m a vegan and one of the biggest challenges I face is to
make sure that I combine the right foods to get an optimal
amount of nutrients that I require.”

5. Molly Sonenberg FA102B
Research From The Web And Quora
Professor Klinkowstein
Related Quora Question: Answers
“I get overwhelmed by the sheer number of choices I can
make in purchasing food. I inevitably end up buying cheap
and easy foods, which means that they are heavily
processed but easily eaten.”

6. Molly Sonenberg FA102B
Research From The Web And Quora
Professor Klinkowstein
Related Quora Question
What are the top food misconceptions?

7. Molly Sonenberg FA102B
Research From The Web And Quora
Professor Klinkowstein
Related Quora Question: Answers
• Healthy means low fat
• Natural means healthy
• “That health claims on food [products] are true”

8. Molly Sonenberg FA102B Professor Klinkowstein
How Can We Trust the Food Retailing Industry?
Research From The Web And Quora
Finding

9. Molly Sonenberg FA102B Professor Klinkowstein
An app that lets you build a fridge from brands that align
with ethics
Draft Product or Service Idea
How Can We Trust the Food Retailing Industry?

10. Molly Sonenberg FA102B Professor Klinkowstein
• Ecology, Environment, Animal Friendly Activists
• Middle class+ individuals with a $50,000+ salary
• Individuals who live near specialty food stores
User/Customer Experience Map
Audience

11. Molly Sonenberg FA102B Professor Klinkowstein
• Choose which values matter most to you
• Select categories of food you want to purchase from
virtual refrigerator
User/Customer Experience Map
About the Product

12. Molly Sonenberg FA102B Professor Klinkowstein
• Scroll through each category to find a brand that
matches values and product needs
• Find grocery stores that sell your selection
User/Customer Experience Map
About the Product