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HealthyGuide - Identify and test with customers

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Healthy Guide
Identify and Test with Customers

https://sites.google.com/site/healthmindbodywellness/
Healthy Guide
Number of potential customers we talked with: 12
Whether or not we learned something from these conversations: YES
Summary of what we learned from conversations:
We learned the following 5 things:
1.User friendliness of the product is very important
2.Providing customer support showed great impact and willingness to try the
product
3.Certain product features may appeal to one audience but not to another
4.Being open to feedback and suggestions
5.Differentiation / uniqueness from similar products in the market
Healthy Guide
Enhancements made as per customer needs
1.

2.

3.

4.

Life Style

Diet / Nutrition

Fitness

Support

Health assessment results
to include lifestyle score,
which summarizes the
impact of daily behaviors
on your health

•Nutrition Tips

Fitness and
Exercise Videos

•Healthy Recipe
videos

Included
Customer
Support to
contact us with
specific
requests
Healthy Guide
I. Lessons Learned on How to find potential customers
1.

Before you can find new customers and increase sales, you need to
understand who your customer is, what value proposition you offer to
customers, and what your competition is currently offering in the
market and where there are gaps for a new entrant. In other words,
you need to do some market research.

2. Identify local businesses that serve the same market segments. That
way, you can not only bring people in the door for your initial offer,
but also increase the likelihood that they'll return to give you repeat
business.
Healthy Guide
II. Lessons Learned on How to find potential customers
3.

Certain products and services may appeal to one audience but not to
another, so understanding the strengths, weaknesses, opportunities
and threats in your target market is critical.

4.

Know your customers and then segment the market based certain
criteria like Demographics, Age, Buying habits, etc.,

5. Pitch the plan, highlighting the benefits your product.
6. Develop a strategy to convert trail/potential customers to clients by
showing willingness to adjust the product to their needs if required.
Healthy Guide
Customer Feedback

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HealthyGuide - Identify and test with customers

  • 1. Healthy Guide Identify and Test with Customers https://sites.google.com/site/healthmindbodywellness/
  • 2. Healthy Guide Number of potential customers we talked with: 12 Whether or not we learned something from these conversations: YES Summary of what we learned from conversations: We learned the following 5 things: 1.User friendliness of the product is very important 2.Providing customer support showed great impact and willingness to try the product 3.Certain product features may appeal to one audience but not to another 4.Being open to feedback and suggestions 5.Differentiation / uniqueness from similar products in the market
  • 3. Healthy Guide Enhancements made as per customer needs 1. 2. 3. 4. Life Style Diet / Nutrition Fitness Support Health assessment results to include lifestyle score, which summarizes the impact of daily behaviors on your health •Nutrition Tips Fitness and Exercise Videos •Healthy Recipe videos Included Customer Support to contact us with specific requests
  • 4. Healthy Guide I. Lessons Learned on How to find potential customers 1. Before you can find new customers and increase sales, you need to understand who your customer is, what value proposition you offer to customers, and what your competition is currently offering in the market and where there are gaps for a new entrant. In other words, you need to do some market research. 2. Identify local businesses that serve the same market segments. That way, you can not only bring people in the door for your initial offer, but also increase the likelihood that they'll return to give you repeat business.
  • 5. Healthy Guide II. Lessons Learned on How to find potential customers 3. Certain products and services may appeal to one audience but not to another, so understanding the strengths, weaknesses, opportunities and threats in your target market is critical. 4. Know your customers and then segment the market based certain criteria like Demographics, Age, Buying habits, etc., 5. Pitch the plan, highlighting the benefits your product. 6. Develop a strategy to convert trail/potential customers to clients by showing willingness to adjust the product to their needs if required.
  • 8. Healthy Guide Customer Suggestions Customer A: It would be nice have information on which foods to eat for a healthy diet. Customer B: I was trying to find healthy and delicious recipes. I could not find them. Could you guys add recipes to this product? Customer C: Currently the website has fitness articles. Videos are helpful to hear while exercising. Customer D: It would be nice to have fitness and lifestyle videos. Customer E: I Love food. Nothing like starting your day off with wholesome breakfast. Quick and healthy recipes, weight loss recipes would be nice addition to this website.
  • 9. Healthy Guide Customer Comments • I like the Fact-sheets concept • I like the Health news concept. • Health Assessment concept is good. Both Physical and Emotional assessment on weekly basis helps us ensure good health in the future. • Videos would be of more help as opposed to standard text articles. • The Fact-sheets feature in the website is really good. It is an eye opener: "The harmful use of alcohol results in 2.5 million deaths each year." I knew regular alcohol consumption is bad, but reading these facts at a GLOBAL LEVEL gives more awareness. • I like the Physical and Emotional assessment as it is useful to identify the individual's specific needs.
  • 10. Healthy Guide Day 1 22 Oct 2013 nd 1. Customer Comments & Suggestions Customer 1 • • Customer 3 Age: 31-45 • Customer 2 Age: 19-30 Age: 31-45 It would be nice have information on which foods to eat for a healthy diet. • website experience : Good Like this website content: Yes • • Health Assessment concept is good. Both Physical and Emotional assessment on weekly basis helps us ensure good health in the future. website experience : Very Good Like this website content: Yes • Fitness and lifestyle videos would be helpful • website experience : Very Good • Like this website content: Yes
  • 11. Healthy Guide Day 2 23rd Oct 2013 2. Customer Comments & Suggestions Customer 4 Customer 5 Customer 6 Age: 65-75 Age: 31-45 Age: 65-75 • Videos would be of more help as opposed to standard text articles. • Basic Nutrition tips can help anyone get on the road toward better health. • website experience : Good • website experience : excellent • Like this website content: No • Like this website content: Yes • I was trying to find healthy and delicious recipes. I could not find them. Could you guys add recipes to this product? • • website experience : Good Like this website content: Yes
  • 12. Healthy Guide Day 3 23rd Oct 2013 3. Customer Comments & Suggestions Customer 7 Customer 8 Customer 9 Age: 45-65 Age: 31-45 Age: 45-65 • I like the Health news concept • website experience : excellent Fact-sheets concept is really good. This is like myth busters. • • • • website experience : excellent • Like this website content: Yes • I like the Physical and Emotional assessment as it is useful to identify the individual's specific needs. website experience : Very Good • Like this website content: Yes Like this website content: Yes
  • 13. Healthy Guide Day 4 25th Oct 2013 4. Customer Comments & Suggestions Customer 10 Customer 11 Customer 12 Age: 31-45 Age: 31-45 Age: 31-45 • Quick and Healthy Recipes, Weight Loss recipes would be nice addition to this website • • website experience : Good • • • Like this website content: Yes I am foody. Video Recipe Collection with easy-to-follow tips would be nice feature to have. website experience : excellent Like this website content: Yes • • • The Fact-sheets feature in the website is really good. facts at a GLOBAL LEVEL gives more awareness. website experience : excellent Like this website content: Yes