HCAA TPA University 2014 - Consumer Engagement Session - Novu
•Download as PPTX, PDF•
3 likes•610 views
This document discusses engaging high-risk health plan members through personalized wellness programs. It notes that employers want tools to engage employees and that technology now enables individuals to better manage their health. A new consumer-focused approach is needed that provides personalization, builds trusted relationships, generates behavioral data, and influences positive behavior change. The document argues that third-party administrators can effectively compete with large insurers by offering employers a turn-key wellness solution through Novu's personalized engagement platform.
Recommended
More Related Content
What's hot
What's hot (15)
Similar to HCAA TPA University 2014 - Consumer Engagement Session - Novu
Similar to HCAA TPA University 2014 - Consumer Engagement Session - Novu (20)
Recently uploaded
Recently uploaded (20)
HCAA TPA University 2014 - Consumer Engagement Session - Novu
- 2. Introduction ABOUT Jim Wicka Co-Founder, EVP Corporate Development © Novu, 2014 Novu, LLC
- 3. Why Are We Here? Market Demand Employers recognize the need for tools to engage High Risk employees. Employees recognize they need tools to manage their own health – and they’re hearing from others about the benefits of wellness. © Novu, 2014 Novu, LLC .
- 4. Healthy? Obesity rate in the US CDC 2013 “Americans are fat, stressed, and unhealthy” Washington Post Blog Aug 1, 2013 33% of Americans say stress interferes very much / somewhat with their ability to lead a healthy life (up from 43% in 2011) 2013 US Health & Wellness Monitor US Deaths from chronic disease CDC 2013 49% 70%
- 5. Today’s Imperative “Today’s health care is driven by consumers and the increasing role they play in managing their health and their health care finances.” © Novu, 2014 Novu, LLC Mark Bertolini Chairman, CEO and President of Aetna
- 6. Individual Can Be Leveraged Because of Technology Broadband Access Now Mainstream; Mobile Devices Now Everywhere © Novu, 2014 Novu, LLC Source: Pew Research Center’s Internet & American Life Project Survey, April 17 – May 19, 2013. 70% of Americans have broadband connections at home in Sept. 2013; Up from 3% in June 2010 69% of Americans age 50-64 have broadband access at home 56% of Americans are smartphone owners as of May 2013; Up from 35% in May 2011 55% of Americans age 45-54 are now smartphone owners Tools are now in place for consumers to take charge of their health like never before
- 7. Technology Forward Thinking © Novu, 2014 Novu, LLC Age Own a Smartphone All Americans ages 18+ (n=2,252) 56% 18-24 (n=243) 79 25-34 (n=284) 81 35-44 (n=292) 69 45-54 (n=377) 55 55-64 (n=426) 39 65+ (n-570) 18 Source: Pew Research Center’s Internet & American Life Project Spring Tracking Survey, April 17 – May 19, 2013. Smartphone Adoption Smartphone Ownership By age group Smartphone Ownership Over Time Percentage of U.S. adults who own…
- 8. Looking to Improve © Novu, 2014 Novu, LLC Source: 2013 US Health & Wellness Monitor “I’m trying to take better care of my health today than just a few years ago” 70% Agree
- 9. Creating Healthy Behaviors is Hard © Novu, 2014 Novu, LLC Source: 2013 US Health & Wellness Monitor “I think health is important, but other things often take priority in my life” 49% Agree My Current Healthy Actions vs. What’s Important to Maintaining My Health
- 10. Can-Do Attitudes © Novu, 2014 Novu, LLC Source: 2013 US Health & Wellness Monitor “Good health is a losing battle; I can never do enough to get and stay really healthy” 81% Disagree
- 11. Why Are We Here? New Consumer Approach Poor health is not a new problem. But the old approach is not working either. Employers need a new consumer-focused approach to engage employees. © Novu, 2014 Novu, LLC .
- 12. So What is Required to Win? © Novu, 2014 Novu, LLC Personalization Customer Centricity Engagement
- 13. So What is Required to Win? © Novu, 2014 Novu, LLC Personalization Customer Centricity Engagement
- 14. Personalization – What this Looks Like © Novu, 2014 Novu, LLC
- 15. Personalization – What this Looks Like © Novu, 2014 Novu, LLC
- 16. Personalization – What this Looks Like © Novu, 2014 Novu, LLC
- 17. So What is Required to Win? © Novu, 2014 Novu, LLC Personalization Customer Centricity Engagement
- 18. 1 Differentiate amongst competing brands and product offerings Consumer-Centered Brand Promise © Novu, 2014 Novu, LLC 2 3 4 Build and enjoy a trusted relationship with members Generate actionable information about the consumer’s behavior Influence consumer behavior and decision making
- 19. 1 Differentiate amongst competing brands and product offerings Consumer-Centered Brand Promise © Novu, 2014 Novu, LLC 2 3 4 Build and enjoy a trusted relationship with members Generate actionable information about the consumer’s behavior Influence consumer behavior and decision making
- 20. 1 Differentiate amongst competing brands and product offerings Consumer-Centered Brand Promise © Novu, 2014 Novu, LLC 2 3 4 Build and enjoy a trusted relationship with members Generate actionable information about the consumer’s behavior Influence consumer behavior and decision making
- 21. 1 Differentiate amongst competing brands and product offerings Consumer-Centered Brand Promise © Novu, 2014 Novu, LLC 2 3 4 Build and enjoy a trusted relationship with members Generate actionable information about the consumer’s behavior Influence consumer behavior and decision making
- 22. Benefits of a Consumer-Centered Approach Engage • Keep healthy members healthy • Engage complex or chronic to affect behavior change © Novu, 2014 Novu, LLC Health Care
- 23. Benefits of a Consumer-Centered Approach Quality Active, informed health care consumer © Novu, 2014 Novu, LLC Health Care Close Care Gaps Trust allows for influence The stronger the relationship, the more influence possible.
- 24. So What is Required to Win? © Novu, 2014 Novu, LLC Personalization Customer Centricity Engagement
- 25. Why Are We Here? Competing With Large Competitors Large corporate insurers are equipping their clients with wellness tools as differentiators. TPAs can deliver a powerful set of tools to employers – at a lower cost – with the right approach and tech. © Novu, 2014 Novu, LLC .
- 26. The Requirement is Clear Novu has successfully built a turn-key solution for TPAs to compete with top-tier programs © Novu, 2014 Novu, LLC
- 27. Turn-key, White-labeled Member Experience Join Now Your Brand
- 28. Questions? jim@novu.com © Novu, 2014 Novu, LLC
Editor's Notes
- Its about keeping healthy members healthy and and engaged. On the other hand, complex or chronic cases more so require engagement to affect change and contain costs.
- Its about keeping healthy members healthy and and engaged. On the other hand, complex or chronic cases more so require engagement to affect change and contain costs.
- Patient Activation Knowledge and skill will lead to increase confidence, preventive action and level of user involvement. Motivational Interviewing Evoke self-discovery of inner resources and maintain autonomy of participant in all decisions. Positive Psychology Development of positive emotions will help people flourish and build on strengths and inner resources. Intentional Change Theory Sustainable desired change occur at all levels: human interaction, individual to teams, and organizations to communities. Stages of Change Knowing what stage people are in relative to a behavior will help determine next steps in the process. Choice Architecture Decision can be influenced by how the choices are presented in order to influence the outcome.