This presentation was created to help our students in the foundation program to choose their majors of studies. Currently we offer Management, International Business & Marketing in our Business Administration program.

2. MARKETING INCLUDES
Marketing
Research
Marketing
Promotion
Marketing
Customers
Marketing
Management

3. MARKETING RESEARCH
Find out what people want.
Find out what people bought, are buying and will buy.
Find out what has already been sold in the market, to
• Sell better products
• Sell cheaper products
• Sell something else
Why’s it cool?
Understand the reasons why & how people spend money.
Jobs:
Business analyst: $91,512/year

4. MARKETING PROMOTION - ADVERTISING
Produce copy for advertisement
Design how the advertisement looks
Grab the attention of the audience to turn them into your
• Slave
• Followers
• Potential customers.
Why is it cool?
You can control what other people think of you.
Copywriter $10,000-$50,000/year
Marketing Executive $50,000-$70,000/year
Marketing Manager $100,000-$120,000/year

5. MARKETING CUSTOMERS - SALES
Capture the audience with a good PRICE.
Make them buy from you – even when they don’t need it.
Sales = $
Why it’s cool?
You can control what other people do by telling them the
magic words.
“Tớ có ông chú làm ở Viettel…”
Account Manager $30,000-$70,000/year
Sales Manager $120,000/year + bonus

6. MARKETING MANAGEMENT
Control the company.
Control the business processes.
Control the employees.
You have the power and people have to respect you.
Why is it cool?
You are the boss.
Middle Manager $100,000/year
Vice President $170,000-$200,000/year
CEO $150,000+ … per month?

7. LE MINH DUC
Marketing Instructor,
Digital Marketing Coordinator
at Saigon Institute of Technology
Email: duclm@saigontech.edu.vn
All academic courses are taught in
English. Visit us at:
http://www.saigontech.edu.vn/
Lô 14, Đường số 5, Công viên
Phần mềm Quang Trung, Q. 12,
Tp. HCM, Việt Nam
+84 8 37 155 033