Presentation Coke

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Delivering the best smartdiscounts
And entertaining interactive promotions in augmented reality !

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We are creating sales before shelves !

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Do you feel the CLICK?

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All hot promotions in the same place for you !

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Prepare for the future promotions,
the most powerful promotion system using smartdiscounts and
interactivity in augmented reality
is now available in Romania through PROMOhypermarket app
thanks to collaboration with a british division of
Hewlett-Packard Company (Aurasma)

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Retailers, producers, distributors and big brands
have the opportunity to use the best marketing resources through
communication and interactivity in augmented reality using the same platform
and the same approach at a global scale with PROMOhypermarket,
PROMOtv and PROMOcinema

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PROMOhypermarket, your 24/7 discounts store,
is addressing to promotions consumers,
those who know to choose quality at the best price,
to modern consumers who know
to be well informed and efficient and sure
those who know to take fun and to be always in touch
with friends and what is new in town

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To benefit from PROMOhypermarket and partners best proposals is
needed only the smartphone, tablet or smartglasses with a good internet
connection and PROMOhypermarket app downloaded on your device

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With our natural interactive and intuitive user interface consumers
could go to shopping in their 24/7 discount store anytime and
anywhere, in their kitchen, on the couch, on their TV, in mall, on the
street and sure in front of the shelves

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It is simple, open the PROMOhypermarket app,
scan the fridge, scan the oil bottle near the oven, posters in
subway station, your credit card, today newspaper, labels in
supermarket, commercial on television or even a bus,
and you are in touch with the best promotion of the day, free
music, free movies, augmented reality games,
gifts, samples and interactive discounts and all of this
without run for barcodes or QR codes

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Additionally, PROMOhypermaket is preparing for online costumers
www.promohypermarket.ro a store with discounts and instant
surprises, PROMOtv the first deal tv in augmented reality and
PROMOcinema an interesting mix between movies and divertisment in
augmented reality

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Another reason for PROMOhypermarket is BuBBles Lab,
our tech team which was assembling in 2013, on our desks,
a 100% functional prototype for augmented reality smartglasses

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PROMOhypermarket products and services:

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1) Augmented Facebook
https://www.youtube.com/watch?v=pR-WnhvNqsM

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2) Augmented press cover/article
https://www.youtube.com/watch?v=IppwWY1W-VE
https://www.youtube.com/watch?v=1vjutxrEScc

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3) Augmented recipes & how to videos
https://www.youtube.com/watch?v=29WqS1LpnEo
https://www.youtube.com/watch?v=CaSwqP1_gx8

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4) Smart discounts and instant gifts
https://www.youtube.com/watch?v=1rY9WWrBipA
https://www.youtube.com/watch?v=XCR1pZM21ig
https://www.youtube.com/watch?v=dpuUYbLENHA

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5) Musical playlist and acces to free movies
https://www.youtube.com/watch?v=eI8dUed3fsY

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6) Games (puzzles, lego, video&sound quest, karaoke, brain games)
https://www.youtube.com/watch?v=A58lYUneQl8
https://www.youtube.com/watch?v=I45Ur7FLjyE
https://www.youtube.com/watch?v=gNtkSU4QZaM

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7) Augmented labels and packages, POS materials
(posters, displays, leafets, hangers, t-shirts etc.)
https://www.youtube.com/watch?v=6YTZ8Oa6SQU

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WHY PROMOhypermarket?

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Valuating the big wish of all marketers in business
to build a personalized, real-time, direct and
two-way connection with customers,
a connection at low cost, yet easy to maintain and develop

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Giving to the market our answear for one big question:
how could we alchemize our effort on social media
and certified fans in real sales

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Mobile phones and tablets are perhaps the most
transformative devices since the invention of the PC
We all have them in our hands virtually all the time
We check them constantly, often every few minutes, and many
of us have two or three of these devices in use
Increasingly, shoppers are using these mobile devices to
research and complete their purchases

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on mobile devices…

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80% of consumers browse the internet
48% watch a video
63% access a social network
33% use mobile devices while watching TV
22% while reading the newspaper
79% use to help with shopping
48% get promotions and cupons
74% make a purchase based on a smartphone search
30% Romanians have at least one smartphone
2,5 million smartphones sales/year in Romania

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Highlights…

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Brand advertising is moving on smartonline
Direct response advertising become interesting and more efficient
Brands are finding money and save money online and mobile
Positive trends for online and mobile discounts and specials
Customers are looking for real time experiences and social media experiences
Budgets are migrating from traditional to digital
Media communication trends: distributed, personalized, contextualized
Brands search for structures for two-way, real time communication
Next phase on Internet: audience-centric web
Marketers are looking to engage directly with customers via
independent online platforms

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Our opportunity is the clients attitude more focused on
value for money with an increasing appetite
for features and price comparisons
in an efficient time manner

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PROMOhypermarkets business mission is to be an attractive,
effective and convenient multimedia and online link between
consumers and promotions, rewarding both consumers and
corporate clients with a professional service in an evident
profitable and time saving manner

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We are using marketing as a service
To develop personal customer experience
And generate customer touchpoints
Before sales as a
Guiding line to stores

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PROMohypermarket is designed to Explore, Develop
and Harvest connection between retail big market and
growing internet sales power

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Brand Activation is the keytool to brand success
And simply, we connect your brand to consumers in a valuable,
fun and friendly way

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ourreasons to follow the leaders are…

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industry brick and mortars:
20% increase of urban population
70% increase of personal expenditure per capita
1 billion of teens today
50% increase in middle class

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And take the opportunity:
to build PROMOhypermarket system following
some powerful trends
1) Click and collect with smartdevices
2) Second screen experience with smart devices
3) Buying off-premise and pick-in-store, door-to-
door or at pick-up-points

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Setting strategic priorities for our B2B partners:
1) Increase brand capital through
brandawareness, winning hearts and minds
2) Maximize flow on brands touchpoints
3) Win at the point of sale
4) Invest and generate buyings before shelves

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Building a habit on clean executions:
1) With convenience
2) Simple interactions and comfortable UX
3) Innovator on new channels

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Our SWOT arguments:
1) One app for all promotions vs. an app for every brand
2) Prices beginning with 10euro/day
3) Software produced by a reputable company
4) Simple UX and efficient interaction
5) Clear business concept
6) Creativity and synergies with our smartglasses
7) In-house design capabilities for our B2B
8) Adding-in as partners young designers and journalism
students

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1) Following a FAB structure:
F1) Modern application using smartdevices
A1) Easy to use
B1) Consumers with a good income but still mass market

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F2) Real-time application
A2) Develop impulse acquisition and buy now features
B2) Very good for new customers acquisition

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F3) Build direct interaction with consumers on brand touchpoints
A3) Creating emotional connections, click&collect, multimedia, etc
B3) Customer retention

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F4) Fix price on link, not a pay on click system
A4) Good base price, able to guide a big number of users with the same cost
B4) Real revenue maker

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It is about how to get customers attention and
attract them until they fall in love with your brand !
Why to build brands touchpoints, a lot of real-time linked touchpoints?

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If you have sales problems
ornew products to promote, this is totally foryou !

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These are, in fact, old sales secrets…

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the first is PRE-SELECTION if you are preselected through your brand,
product , price, placement or promotion in the mind of your prospect you will
sell fast and profitable

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the second is DISCOVERY if your prospect is discovering something
good linked with your brand, product or price is tempted to add it at all
company and this is counted in your brand capital

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discovering behavior is one of the oldest winning and vital
attitude in human endeavor, one of the best teaching and
rewarding way to progress

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if you have something to be discovered everyday
yourbrand still exist !
is simple like that !

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PROMOhypermarket could do amazing things for you, it is
exactly what you need, big impact with small budget !
and it is available for you now !

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In the next few years our system will be used on the large scale and the
stacks involved will be higher, so getting experience from beginning is a
valuable investment and a differentiation point from competition !

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With PROMOhypermarket things are simple and efficient,
PROMOhypermarket is an attraction switchboard, a sales generator, a
sales boiler with stuff which are working in the same way on every
customer all over the world…

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Why ?

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Because we are all humans and in our way through 2014 we have
been using the same skills and the same type of thinking to became
bipeds, to discover fire, wheel, television, Coke, Pampers, Microsoft,
internet, etc

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In few words it is about:
DISCOVERING REWARDS TOPRE-SELECT THINGS

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Using PROMOhypermarket we could make every consumer a
buyer and a fan of your brands !

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THANKYOU !

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