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PromoHypermarket PROMOtv

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Dragos GHETU
Dragos GHETU

The document describes a new augmented reality shopping platform called PROMOhypermarket. It allows users to scan various surfaces like product labels, posters, cards, or TV ads and access additional interactive content like videos, games and commerce features through a mobile app. The platform aims to extend traditional and online retail into new areas by turning any promotional material into a virtual store shelf available anytime. It discusses the technology behind augmented reality, as well as the business model and goals of driving sales, engagement and transactions.

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TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products Copyright 2015, Dragos GHETU, All rights reserved 1
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products DE CE PROMOTII ? Copyright 2015, Dragos GHETU, All rights reserved 2
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products imi plac promotiile, imi plac discount-urile, cred ca este firesc sa aleg cel mai bun produs la cel mai bun pret existent pe piata, imi plac promotiile sanatoase generate de economii de scala, generate de capacitati de productie mai mari si conditii mai bune la furnizori, se spune ca urmarind promotiile se pot face economii de peste 100euro/luna intr-o familie mica in Romania, intr-un an inseamna 1200 euro, o mica vacanta reusita, cred ca merita asa ca PROMOhypermarket ! PENTRU CA : Copyright 2015, Dragos GHETU, All rights reserved 3
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products DE CE PROMOTII IN REALITATE AUGMENTATA ? Pentru ca lumea devine din ce in ce mai tehnologica, mai complexa, mai interactiva, mai confortabila, cu mai multe elemente de vazut, de condus, de inteles, de cumparat sau pur si simplu cu mai multe distractii, iar cu servicii in realitate augmentata devine mai simplu, mai rapid, mai distractiv si chiar mai sigur ! Prin colaborarea dintre PROMOhypermarket si o divizie britanica a Hewlett- Packard Company comerciantii, producatorii, distribuitorii si brand-urile din Romania au posibilitatea sa utilizeze cele mai moderne resurse de marketing interactiv si comunicare prin realitate augmentata folosind tehnologii care pana acum erau disponibile doar brand-urilor globale. PROMOhypermarket se adreseaza consumatorilor de promotii, celor care stiu sa aleaga calitatea la cel mai bun pret, consumatorilor moderni care stiu sa fie eficienti, informati si bineinteles celor care stiu sa se distreze, sa fie in contact cu prietenii si cu ce mai este nou prin zona ! 4Copyright 2015, Dragos GHETU, All rights reserved
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products CUM FUNCTIONEAZA ? PROMOhypermarket foloseste realitatea augmentata pentru a oferi consumatorului posibilitatea sa acceseze informatii suplimentare despre produsele, campaniile promotionale, moduri de utilizare, zone de cumparaturi, gamificatie, etc totul in real time cu posibilitatea de interactiune cu brand-urile si zonele de retail si bineinteles achizitie online. Ecosistemul PROMOhypermarket este promotor pentru un curent avantgardist in IT, este vorba de visual search, probabil cea mai buna solutie de search intr-un internet din ce in ce mai aglomerat cu utilizatori pragmatici si un volum de date urias care se dubleaza la fiecare 18 luni, poate cea mai eficienta solutie de browsing in viitorul internet of things. Astfel, identificam trei zone: zona de contact cu suportul augmentat, zona de realitate augmentata si zona de finalizare cu achizitie in online. 5Copyright 2015, Dragos GHETU, All rights reserved
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products Client content Facebook, print, video, web,etc Zona de contact: se scaneaza suporturi din cele mai diverse Zona de realitate augmentata: prin intermediul aplicatiei se deschide design-ul augmentat, se interactioneaza cu consumatorul si se initiaza comanda Zona de finalizare: se finalizeaza comanda si se efectueaza plata www.promohypermarket.ro M-commerce F-commerce Magazinul online al clientului 6Copyright 2015, Dragos GHETU, All rights reserved
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products In plus, PROMOhypermarket ofera pentru consumatorii din online un magazin online www.promohypermarket.ro dedicat discount-urilor si produselor mai deosebite, PromoTV primul deal TV in realitate augmentata cu divertisment si achizitii instant direct de pe televizor si PromoCINEMA unde te asteapta un mix interesant de film si divertisment in realitate augmentata. Inca un motiv pentru care merita sa folosesti PROMOhypermarket ar fi BuBBles Lab divizia de tehnologie care a asamblat smartglasses, primul prototip 100% functional pentru ochelari de realitate augmentata in Romania in 2013 si promite pentru 2014 un smartwatch si un vizor de gaming in realitate virtuala. 7Copyright 2015, Dragos GHETU, All rights reserved
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products * Aplicatie de realitate augmentata * Magazin online * Primul deal TV de pe piata, permite achizitia de produse direct de pe TV sau din spoturi video de pe web * Primul PROMOcinema cu suport augmentat pentru smartglasses 8Copyright 2015, Dragos GHETU, All rights reserved
CONCEPTCONCEPT DESIGNDESIGNIDEASIDEAS TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products Spre deosebire de promotiile actuale, prezentate consumatorilor in marea majoritate in format tiparit, brosuri, postere, sau in reclame TV, in opinia mea vehicule de media bune, eficiente, intrate in firescul cotidian pentru majoritatea consumatorilor, PROMOhypermarket ofera urmatorul nivel in eficienta, informatie, fun si socializare, totul in realitate augmentata pornind de pe suporturile de media clasice, folosind smartphone, smartglasses sau smartwatches. Ca sa beneficiezi de avantajele oferite de PROMOhypermarket si brand-urile partenere ai nevoie doar de un smartphone cu o conexiune buna la internet si bineinteles de aplicatia PROMOhypermarket descarcata pe telefon. PROMOhypermarket app este foarte simplu de utilizat, se deschide aplicatia cu un singur click dupa care se scaneaza ca pentru o fotografie suportul activat: eticheta de produs, posterul, tricoul, cardul de credit, brosura promotionala, spotul pe televizor sau pagina de facebook, iar in cateva secunde suportul scanat se completeza cu continutul augmentat: design motion, 3D, video, sound, gamification, butoane de interactiune, m- commerce si f-commerce. 9Copyright 2015, Dragos GHETU, All rights reserved
CONCEPTCONCEPT DESIGNDESIGNIDEASIDEAS TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products Acum poti sa mergi la cumparaturi in PROMOhypermarket, magazinul tau de promotii, oricand si oriunde, in bucatarie, pe canapea, pe televizor, in mall, pe net, pe strada si bineinteles in fata raftului, deschizi aplicatia de pe telefon, scanezi frigiderul, sticla de langa aragaz, posterele din statia de metrou, cardul bancar, ziarul de azi, eticheta din supermarket, reclama de la televizor sau chiar un autobuz si intri in contact cu cele mai tari promotii, muzica free, jocuri in realitate augmentata, cadouri, mostre si discount-uri interactive, filme gratuite si asta fara sa alergi dupa coduri de bare sau QR coduri. 10Copyright 2015, Dragos GHETU, All rights reserved
CONCEPTCONCEPT DESIGNDESIGNIDEASIDEAS TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products Informatii suplimentare, studii de caz: 1ora10min http://www.promohypermarket.com/about-us-1.html 11Copyright 2015, Dragos GHETU, All rights reserved
11 22 33 44 55 Online non-stop Ecosistemul PROMOhypermarket transforma fiecare material promotional, brosura promotionala, poster, reclama outdoor, spot TV, etc intr-un raft suplimentar, sustinand vanzarile si campaniile promotionale 24ore/7zile/saptamana PROMOhypermarket este prelungirea comertului clasic si a magazinelor online in zone noi pentru retail: bucataria consumatorului, in frigiderul consumatorului, pe canapea sau in fata televizorului TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 12Copyright 2015, Dragos GHETU, All rights reserved
Grafica moderna Ecosistemul PROMOhypermarket foloseste si capaciteaza aplicatii grafice care integreaza motion design, grafica 3D, aplicatii multimedia, video quest-uri, butoane interactive, etc TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 11 22 33 44 55 13Copyright 2015, Dragos GHETU, All rights reserved
Interfata smart TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 11 22 33 44 55 Ecosistemul PROMOhypermarket foloseste dispozitive mobile de tip smartphone, smartglasses, smartwatches pe platforme Android sau iOS si speram in viitorul apropiat si pe platforma Windows phone 14Copyright 2015, Dragos GHETU, All rights reserved
Adictivitate TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 11 22 33 44 55 Datorita interactiunii rapide in spatiul augmentat, a continutului multimedia, a promotiilor si discount-urilor, a socializarii usoare, a gamificatiei si a continutului de film si muzica free stimulam interactiunea zilnica cu consumatorul 15Copyright 2015, Dragos GHETU, All rights reserved
Mass-market PROMOhypermarket este proiectat de la bun inceput sa fie un produs de masa atat prin continut (discount-uri, promotii, gamificatie), prin parteneri (producatori, distribuitori, brand-uri) cat si prin piata tinta careia ii oferim servicii: posesorii de dispozitive smart conectati la internet, indiferent de varsta, sex, pregatire sau nivel al veniturilor, aproximativ 5 milioane in Romania, o cifra in crestere cu siguranta TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 11 22 33 44 55 16Copyright 2015, Dragos GHETU, All rights reserved
Convenabil Activarile prin PROMOhypermarket incep cu 10 euro+TVA/zi pentru aplicatii si link-uri prin care pot trece sute de mii de utilizatori in fiecare zi TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 11 22 33 44 55 17Copyright 2015, Dragos GHETU, All rights reserved
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products industrieindustrie sustenabilitatesustenabilitatepotentialpotential Din informatii publice, industria de promotii si discount-uri in realitate augmentata este la inceput de drum, PROMOhypermarket este primul serviciu de acest gen, insa in ultima perioada browserele de realitate augmentata isi fac simtita prezenta din ce in ce mai des cu campanii pentru branduri globale din fast moving consumer goods, big retail, auto-moto, etc pe piete importante din Europa, America de Nord, Japonia si China. 20Copyright 2015, Dragos GHETU, All rights reserved
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products industrieindustrie sustenabilitatesustenabilitatepotentialpotential Estimarile pentru piata de discount-uri si promotii in realitate augmentata sunt optimiste, fiecare utilizator de smartphone/smartglasses la nivel global, aproximativ 1.75 miliarde in 2014, poate deveni cu usurinta unul dintre utilizatorii PROMOhypermarket, iar numarul de brand-uri si produse promovate poate depasi cifra de 3 milioane la nivel global. Evolutia se asteapta sa fie strans legata de progresul de software specializat, a platformelor, a browser-lor de realitate augmentata si bineinteles a jocurilor de generatie noua, existand deja 2.23 miliarde de utilizatori care acceseaza mediul online de pe telefonul mobil. 21Copyright 2015, Dragos GHETU, All rights reserved
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products industrieindustrie sustenabilita te sustenabilita tepotentialpotential Chiar de la primele aplicatii lansate pe piata, PROMOhypermarket se remarca printr-un design bun, ergonomie si functionalitate simpla si eficienta, un camp vizual complet si bineinteles un pret bun pentru servicii in realitate augmentata de cele mai multe ori foarte noi sau continand elemente de inovare patentabile. Conceptul nostru este validat de interesul si proiectele unor companii de forta in zone foarte apropiate si pe nise de piata invecinate. Pe de alta parte chiar interesul consumatorilor pentru continut in realitate augmentata si pentru cea mai usoara si confortabila varianta de accesare a promotiilor si discount-urilor aduce confirmari de la nivel individual pentru PROMOhypermarket si pentru discount-uri si promotii in realitate augmentata in special. 22Copyright 2015, Dragos GHETU, All rights reserved
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved PROMOTV este prima televiziune de teleshopping in realitate augmentata, primul Deal TV dedicat promotiilor, infotainment-ulului, interactivitatii si publicului telespectator.
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved PROMOTV este prima televiziune interactiva in realitate augmentata din Romania, un start-up unic pe plan mondial, o experienta inovatoare in TV care isi propune sa ofere interactivitate pe dispozitive mobile, telefoane, tablete si smartglasses conectate in timp real cu imaginea de pe ecranul TV, folosind aplicatii de realitate augmentata. PROMOTV interactive este cu siguranta o exprimare de new media, un produs complex care translateaza si aliniaza mesajul media prin mai multe medii de comunicare in timp real. Conceptul de business PROMOTV este favorizat de utilizarea intesiva pe plan global a dispozitivelor mobile si acceptarea unei « second-screen experience » ca ceva firesc, o imbinare reusita intre imaginea de pe TV, desktop, laptop, ecran cinema si interactivitatea generata de interactiunea directa cu continutul de pe ecran prin intermediul dispozitivelor mobile. Telespectatorul are astfel acces in timp real la o platforma multimedia cu informatii suplimentare, sondaje, comunicare cu alti useri, infotainment, design, animatie, modele multimedia 3D, achizitii online, etc.
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved Modelul de business PROMOTV contine un mix de solutii B2B, B2C si C2C bazate pe second- screen experience prin care clientii corporativi pot alege publicitatea prin intermediul advertorialelor, talkshow-urilor si emisiunilor informative dedicate cu plasare de produse si pot vinde direct clientilor din fata televizorului, in timp ce clientii individuali au posibilitatea sa lanseze anunturi online sau sa intervina cu mesaje in legatura cu continutul de pe ecran in timp real. Din datele de piata furnizate de Accenture (Apr2015) privind consumul de TV si deschiderea catre zone de second-screen experience am retinut urmatarele: 1. consumul de programe lungi pe TV a scazut global cu 13% 2. cresterea vitezei de stream si durata de viata a bateriei stimuleaza utilizarea dispozitivelor mobile 3. Telespectatorii 14-17 ani renunta la vizionarea de filme si spectacole pe TV in procent de 33% 4. 89% din telespectatori folosesc mai mult de doua dispozitive simultan si 74% din segmentul 14-17ani folosesc o combinatie de TV/smartphone cand vizioneaza programe TV
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved Pe piata internationala second-screen experience incepe sa devina importanta si probabil sociala prin parteneriate cum ar fi cel dintre Twitter si NFL, Jimmy Fallon si General electric, etc. Un alt exemplu reusit ar fi reteaua AMC, producatoarea « Breaking bad » si « The walking dead » care prin aplicatia « story sync » a izbutit sa contorizeze aproape 400.000 de mesaje in timpul unui episod. Aplicatiile de TV interactiv sunt folosite de marile companii din ce in ce mai mult pentru achizitie si loializarea consumatorilor, spatiul de actiune fiind destul de generos, spre exemplu, la nivelul unei gospodarii medii americane existand pe TV un disponibil de 60 de ore de vizionare saptamanala. Este de asteptat ca TV interactiv, pe langa smartTV asa cum il cunoastem la momentul actual, sa evolueze cu putere spre mass market in zone apropiate de realitate augmentata si realitate virtuala, cu integrarea dispozitivelor mobile si a ochelarilor smartglasses pe zone 3D, panorame 360 grd sau gamming. Conform unui raport la CES 2014, principalele motive pentru care utilizatorii folosesc un dispozitiv mobil in timp ce vizioneaza programele TV sunt: 1. Email/social networking 71% 2. Browsing 65% 3. Texting 52% 4. Shop online 39% 5. Informatii aditionale despre actori 34% 6. Wikipedia 32% 7. Informatii aditionale despre show 29%
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved 79 % din utilizatorii de second-screen sunt tineri, cu educatie, de sex feminin care au ales sa foloseasca un dispozitiv mobil in timpul vizionarii TV pentru: 1. Multitasking 65% 2. Au gasit ceva interesant in advertoriale 58% 3. Lipsa interes pentru programul TV 43% 4. Cauta informatii suplimentare 36% 5. Mesaje 19% 6. Social networking 14% 7. Informatii integrate cu programul TV 11% Pe plan international putem remarca un interes crescut pentru aplicatii care imbunatatesc satisfactia vizuala a consumatorilor de TV, cinema sau video online in varianta clasica. Printre pionierii noului val in mass media vizuala regasim companii din industrii din cele mai diverse: 1. Producatori de tehnologie si dispozitive mobile: Microsoft, Sony, Samsung, Google, Epson, etc 2. Distribuitori de programe pe cablu: Netflix (Oculus), Hulu (Samsung VR) 3. Social network: Facebook (Oculus) 4. Mici dezvoltatori: Vuzix, BuBBles Lab, etc
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved Noul val in mass media vizuala incearca sa exploreze interesul crescut al telespectatorului pentru interactivitate, full view in 3D si panoramare 360 grd, fortele motrice ale progresului in industrie. Cautarile in domeniu au adus pe piata aplicatii care genereaza interactivitate prin intermediul smartTV-urilor, a dispozitivelor mobile (smartphone, tablete) sau chiar a hub-urilor de receptie smartHome si dispozitive care incearca sa furnizeze cea mai buna panorama 360 grd si cel mai bun 3D prin vizoare de realitate augmentata sau chiar realitate virtuala full view.
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved PROMOTV a gasit propria sa reteta a succesului si propune interactivitate, infotainment, multimedia si continut 3D prin intermediul realitatii augmentate si a vizorului dedicat dezvoltat prin divizia proprie BuBBles Lab. Astfel, PROMOTV isi propune sa distribuie catre telespectatori un stream video augmentat, o provocare catre interactiune gata de a fi descoperita si savurata de catre telespectatori prin intermediul dispozitivelor mobile: smartphone, tablete sau smartglasses
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved Obiectivele strategiei editoriale PROMOTV: 1. Sa creem experiente de vizionare unice si antrenante 2. Sa cream trafic pe continutul publicitar 3. Sa influentam comportamentul si sa imbogatim bagajul cultural al telespectatorului 4. Sa generam cifra de afaceri pentru PROMOTV si produsele din grup
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved PROMOTV este prima televiziune de teleshopping in realitate augmentata, primul Deal TV dedicat promotiilor, infotainment-ulului, interactivitatii si publicului telespectator.
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved PROMOTV este un canal de teleshopping pentru ca oferim publicului telespectator 24/7 posibilitatea sa se informeze si sa cumpere produsele prezentate pe televizor, simplu si eficient, scanand imaginea de pe televizor cu un dispozitiv mobil pe care este deschisa aplicatia noastra de realitate augmentata
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved PROMOTV este un canal dedicat infotainmentului pentru ca fiecare suport augmentat din emisiunile PROMOTV contine diversitate, informatie, distractie, design atractiv, animatie, multimedia, 3D, etc.
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved PROMOTV este un canal dedicat interactivitatii pentru ca utilizeaza pe scara larga suporturi augmentate, intreg continutul in realitate augmentata aflandu-se la indemana telespectatorului pe dispozitivul mobil, de cele mai multe ori doar la un click distanta, numarul de accesari generand ierarhizarea continutului de pe post si adaptand permanent stream-ul la interesul telespectatorului.
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved PROMOTV este dedicat publicului telespectator pentru ca numarul de accesari pe un anumit element interactiv creeaza ierarhii in continut, readucand pe stream exact continutul votat prin vizionare de publicul telespectator.
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved Publicul PROMOTV coincide cu segmentul de piata target-at de marile branduri si retelele internationale de retail, pentru inceput din mediul urban, 14-35 ani, venituri medii, majoritar sex feminin. In strategia editoriala PROMOTV, publicul telespectator poate fi perceput atat ca utilizator de continut cat si ca generator/editor de continut prin influenta pe care o are numarul de vizualizari asupra ierarhiei si structurii CMS-ului. Din punct de vedere teorretic ideea de a publica continut divers in cantitate mare si de a filtra ulterior cu ajutorul publicului este citata si de Clay Shirky « publish, then filter » si poate fi considerata o apropiere de zona de new media si paradigma « fantanilor informationale » activate sau dezactivate de interactiunea cu consumatorul de media.
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved Organizarea PROMOTV este simpla, cu cateva departamente strict delimitate si echipe de lucru pe proiecte astfel: 1. Productie 2. Tehnic 3. Financiar/Juridic 4. Resurse umane 5. Arhiva (CMS) PROMOTV isi propune sa folosesca mediul de lucru online, studiourile virtuale, filmarile pe dispozitive mobile, continutul realizat de telespectatori si sa evolueze de la distributia pe smartonline, la distributia pe cablu, satelit, etc. PROMOTV urmareste constituirea echipei de lansare a proiectului prin atragerea de asociati din mediile cu experienta relevanta, studenti/tineri practicanti in domenii cum ar fi comunicare/jurnalism, arhitectura si design, IT&C, teatru si film, etc. PROMOTV este cea mai buna rezolvare a reluctantei consumatorilor la marketingul vizual, un exceptional instrument de publicitate si vanzari, televiziunea unde telespectatorii chiar urmaresc reclamele si unde orice buget alocat de catre branduri se poate traduce direct in interactiune cu consumatori si vanzari directe. Pentru ca PROMOTV crede in puterea advertisingului responsabil Puterea de a modela caractere si a construi o lume mai buna Zi de zi
TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products Marketing and sales professional, developer Dragos GHETU (founder and CEO) licensed in engineering and economics, experienced sales and key account manager, journalist, blogger, augmented reality smartglasses gluer, mobile wallet innovator 23Copyright 2015, Dragos GHETU, All rights reserved

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PromoHypermarket PROMOtv

  • 1. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products Copyright 2015, Dragos GHETU, All rights reserved 1
  • 2. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products DE CE PROMOTII ? Copyright 2015, Dragos GHETU, All rights reserved 2
  • 3. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products imi plac promotiile, imi plac discount-urile, cred ca este firesc sa aleg cel mai bun produs la cel mai bun pret existent pe piata, imi plac promotiile sanatoase generate de economii de scala, generate de capacitati de productie mai mari si conditii mai bune la furnizori, se spune ca urmarind promotiile se pot face economii de peste 100euro/luna intr-o familie mica in Romania, intr-un an inseamna 1200 euro, o mica vacanta reusita, cred ca merita asa ca PROMOhypermarket ! PENTRU CA : Copyright 2015, Dragos GHETU, All rights reserved 3
  • 4. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products DE CE PROMOTII IN REALITATE AUGMENTATA ? Pentru ca lumea devine din ce in ce mai tehnologica, mai complexa, mai interactiva, mai confortabila, cu mai multe elemente de vazut, de condus, de inteles, de cumparat sau pur si simplu cu mai multe distractii, iar cu servicii in realitate augmentata devine mai simplu, mai rapid, mai distractiv si chiar mai sigur ! Prin colaborarea dintre PROMOhypermarket si o divizie britanica a Hewlett- Packard Company comerciantii, producatorii, distribuitorii si brand-urile din Romania au posibilitatea sa utilizeze cele mai moderne resurse de marketing interactiv si comunicare prin realitate augmentata folosind tehnologii care pana acum erau disponibile doar brand-urilor globale. PROMOhypermarket se adreseaza consumatorilor de promotii, celor care stiu sa aleaga calitatea la cel mai bun pret, consumatorilor moderni care stiu sa fie eficienti, informati si bineinteles celor care stiu sa se distreze, sa fie in contact cu prietenii si cu ce mai este nou prin zona ! 4Copyright 2015, Dragos GHETU, All rights reserved
  • 5. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products CUM FUNCTIONEAZA ? PROMOhypermarket foloseste realitatea augmentata pentru a oferi consumatorului posibilitatea sa acceseze informatii suplimentare despre produsele, campaniile promotionale, moduri de utilizare, zone de cumparaturi, gamificatie, etc totul in real time cu posibilitatea de interactiune cu brand-urile si zonele de retail si bineinteles achizitie online. Ecosistemul PROMOhypermarket este promotor pentru un curent avantgardist in IT, este vorba de visual search, probabil cea mai buna solutie de search intr-un internet din ce in ce mai aglomerat cu utilizatori pragmatici si un volum de date urias care se dubleaza la fiecare 18 luni, poate cea mai eficienta solutie de browsing in viitorul internet of things. Astfel, identificam trei zone: zona de contact cu suportul augmentat, zona de realitate augmentata si zona de finalizare cu achizitie in online. 5Copyright 2015, Dragos GHETU, All rights reserved
  • 6. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products Client content Facebook, print, video, web,etc Zona de contact: se scaneaza suporturi din cele mai diverse Zona de realitate augmentata: prin intermediul aplicatiei se deschide design-ul augmentat, se interactioneaza cu consumatorul si se initiaza comanda Zona de finalizare: se finalizeaza comanda si se efectueaza plata www.promohypermarket.ro M-commerce F-commerce Magazinul online al clientului 6Copyright 2015, Dragos GHETU, All rights reserved
  • 7. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products In plus, PROMOhypermarket ofera pentru consumatorii din online un magazin online www.promohypermarket.ro dedicat discount-urilor si produselor mai deosebite, PromoTV primul deal TV in realitate augmentata cu divertisment si achizitii instant direct de pe televizor si PromoCINEMA unde te asteapta un mix interesant de film si divertisment in realitate augmentata. Inca un motiv pentru care merita sa folosesti PROMOhypermarket ar fi BuBBles Lab divizia de tehnologie care a asamblat smartglasses, primul prototip 100% functional pentru ochelari de realitate augmentata in Romania in 2013 si promite pentru 2014 un smartwatch si un vizor de gaming in realitate virtuala. 7Copyright 2015, Dragos GHETU, All rights reserved
  • 8. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products * Aplicatie de realitate augmentata * Magazin online * Primul deal TV de pe piata, permite achizitia de produse direct de pe TV sau din spoturi video de pe web * Primul PROMOcinema cu suport augmentat pentru smartglasses 8Copyright 2015, Dragos GHETU, All rights reserved
  • 9. CONCEPTCONCEPT DESIGNDESIGNIDEASIDEAS TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products Spre deosebire de promotiile actuale, prezentate consumatorilor in marea majoritate in format tiparit, brosuri, postere, sau in reclame TV, in opinia mea vehicule de media bune, eficiente, intrate in firescul cotidian pentru majoritatea consumatorilor, PROMOhypermarket ofera urmatorul nivel in eficienta, informatie, fun si socializare, totul in realitate augmentata pornind de pe suporturile de media clasice, folosind smartphone, smartglasses sau smartwatches. Ca sa beneficiezi de avantajele oferite de PROMOhypermarket si brand-urile partenere ai nevoie doar de un smartphone cu o conexiune buna la internet si bineinteles de aplicatia PROMOhypermarket descarcata pe telefon. PROMOhypermarket app este foarte simplu de utilizat, se deschide aplicatia cu un singur click dupa care se scaneaza ca pentru o fotografie suportul activat: eticheta de produs, posterul, tricoul, cardul de credit, brosura promotionala, spotul pe televizor sau pagina de facebook, iar in cateva secunde suportul scanat se completeza cu continutul augmentat: design motion, 3D, video, sound, gamification, butoane de interactiune, m- commerce si f-commerce. 9Copyright 2015, Dragos GHETU, All rights reserved
  • 10. CONCEPTCONCEPT DESIGNDESIGNIDEASIDEAS TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products Acum poti sa mergi la cumparaturi in PROMOhypermarket, magazinul tau de promotii, oricand si oriunde, in bucatarie, pe canapea, pe televizor, in mall, pe net, pe strada si bineinteles in fata raftului, deschizi aplicatia de pe telefon, scanezi frigiderul, sticla de langa aragaz, posterele din statia de metrou, cardul bancar, ziarul de azi, eticheta din supermarket, reclama de la televizor sau chiar un autobuz si intri in contact cu cele mai tari promotii, muzica free, jocuri in realitate augmentata, cadouri, mostre si discount-uri interactive, filme gratuite si asta fara sa alergi dupa coduri de bare sau QR coduri. 10Copyright 2015, Dragos GHETU, All rights reserved
  • 11. CONCEPTCONCEPT DESIGNDESIGNIDEASIDEAS TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products Informatii suplimentare, studii de caz: 1ora10min http://www.promohypermarket.com/about-us-1.html 11Copyright 2015, Dragos GHETU, All rights reserved
  • 12. 11 22 33 44 55 Online non-stop Ecosistemul PROMOhypermarket transforma fiecare material promotional, brosura promotionala, poster, reclama outdoor, spot TV, etc intr-un raft suplimentar, sustinand vanzarile si campaniile promotionale 24ore/7zile/saptamana PROMOhypermarket este prelungirea comertului clasic si a magazinelor online in zone noi pentru retail: bucataria consumatorului, in frigiderul consumatorului, pe canapea sau in fata televizorului TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 12Copyright 2015, Dragos GHETU, All rights reserved
  • 13. Grafica moderna Ecosistemul PROMOhypermarket foloseste si capaciteaza aplicatii grafice care integreaza motion design, grafica 3D, aplicatii multimedia, video quest-uri, butoane interactive, etc TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 11 22 33 44 55 13Copyright 2015, Dragos GHETU, All rights reserved
  • 14. Interfata smart TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 11 22 33 44 55 Ecosistemul PROMOhypermarket foloseste dispozitive mobile de tip smartphone, smartglasses, smartwatches pe platforme Android sau iOS si speram in viitorul apropiat si pe platforma Windows phone 14Copyright 2015, Dragos GHETU, All rights reserved
  • 15. Adictivitate TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 11 22 33 44 55 Datorita interactiunii rapide in spatiul augmentat, a continutului multimedia, a promotiilor si discount-urilor, a socializarii usoare, a gamificatiei si a continutului de film si muzica free stimulam interactiunea zilnica cu consumatorul 15Copyright 2015, Dragos GHETU, All rights reserved
  • 16. Mass-market PROMOhypermarket este proiectat de la bun inceput sa fie un produs de masa atat prin continut (discount-uri, promotii, gamificatie), prin parteneri (producatori, distribuitori, brand-uri) cat si prin piata tinta careia ii oferim servicii: posesorii de dispozitive smart conectati la internet, indiferent de varsta, sex, pregatire sau nivel al veniturilor, aproximativ 5 milioane in Romania, o cifra in crestere cu siguranta TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 11 22 33 44 55 16Copyright 2015, Dragos GHETU, All rights reserved
  • 17. Convenabil Activarile prin PROMOhypermarket incep cu 10 euro+TVA/zi pentru aplicatii si link-uri prin care pot trece sute de mii de utilizatori in fiecare zi TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 11 22 33 44 55 17Copyright 2015, Dragos GHETU, All rights reserved
  • 18. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products industrieindustrie sustenabilitatesustenabilitatepotentialpotential Din informatii publice, industria de promotii si discount-uri in realitate augmentata este la inceput de drum, PROMOhypermarket este primul serviciu de acest gen, insa in ultima perioada browserele de realitate augmentata isi fac simtita prezenta din ce in ce mai des cu campanii pentru branduri globale din fast moving consumer goods, big retail, auto-moto, etc pe piete importante din Europa, America de Nord, Japonia si China. 20Copyright 2015, Dragos GHETU, All rights reserved
  • 19. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products industrieindustrie sustenabilitatesustenabilitatepotentialpotential Estimarile pentru piata de discount-uri si promotii in realitate augmentata sunt optimiste, fiecare utilizator de smartphone/smartglasses la nivel global, aproximativ 1.75 miliarde in 2014, poate deveni cu usurinta unul dintre utilizatorii PROMOhypermarket, iar numarul de brand-uri si produse promovate poate depasi cifra de 3 milioane la nivel global. Evolutia se asteapta sa fie strans legata de progresul de software specializat, a platformelor, a browser-lor de realitate augmentata si bineinteles a jocurilor de generatie noua, existand deja 2.23 miliarde de utilizatori care acceseaza mediul online de pe telefonul mobil. 21Copyright 2015, Dragos GHETU, All rights reserved
  • 20. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products industrieindustrie sustenabilita te sustenabilita tepotentialpotential Chiar de la primele aplicatii lansate pe piata, PROMOhypermarket se remarca printr-un design bun, ergonomie si functionalitate simpla si eficienta, un camp vizual complet si bineinteles un pret bun pentru servicii in realitate augmentata de cele mai multe ori foarte noi sau continand elemente de inovare patentabile. Conceptul nostru este validat de interesul si proiectele unor companii de forta in zone foarte apropiate si pe nise de piata invecinate. Pe de alta parte chiar interesul consumatorilor pentru continut in realitate augmentata si pentru cea mai usoara si confortabila varianta de accesare a promotiilor si discount-urilor aduce confirmari de la nivel individual pentru PROMOhypermarket si pentru discount-uri si promotii in realitate augmentata in special. 22Copyright 2015, Dragos GHETU, All rights reserved
  • 21. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved
  • 22. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved PROMOTV este prima televiziune de teleshopping in realitate augmentata, primul Deal TV dedicat promotiilor, infotainment-ulului, interactivitatii si publicului telespectator.
  • 23. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved PROMOTV este prima televiziune interactiva in realitate augmentata din Romania, un start-up unic pe plan mondial, o experienta inovatoare in TV care isi propune sa ofere interactivitate pe dispozitive mobile, telefoane, tablete si smartglasses conectate in timp real cu imaginea de pe ecranul TV, folosind aplicatii de realitate augmentata. PROMOTV interactive este cu siguranta o exprimare de new media, un produs complex care translateaza si aliniaza mesajul media prin mai multe medii de comunicare in timp real. Conceptul de business PROMOTV este favorizat de utilizarea intesiva pe plan global a dispozitivelor mobile si acceptarea unei « second-screen experience » ca ceva firesc, o imbinare reusita intre imaginea de pe TV, desktop, laptop, ecran cinema si interactivitatea generata de interactiunea directa cu continutul de pe ecran prin intermediul dispozitivelor mobile. Telespectatorul are astfel acces in timp real la o platforma multimedia cu informatii suplimentare, sondaje, comunicare cu alti useri, infotainment, design, animatie, modele multimedia 3D, achizitii online, etc.
  • 24. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved Modelul de business PROMOTV contine un mix de solutii B2B, B2C si C2C bazate pe second- screen experience prin care clientii corporativi pot alege publicitatea prin intermediul advertorialelor, talkshow-urilor si emisiunilor informative dedicate cu plasare de produse si pot vinde direct clientilor din fata televizorului, in timp ce clientii individuali au posibilitatea sa lanseze anunturi online sau sa intervina cu mesaje in legatura cu continutul de pe ecran in timp real. Din datele de piata furnizate de Accenture (Apr2015) privind consumul de TV si deschiderea catre zone de second-screen experience am retinut urmatarele: 1. consumul de programe lungi pe TV a scazut global cu 13% 2. cresterea vitezei de stream si durata de viata a bateriei stimuleaza utilizarea dispozitivelor mobile 3. Telespectatorii 14-17 ani renunta la vizionarea de filme si spectacole pe TV in procent de 33% 4. 89% din telespectatori folosesc mai mult de doua dispozitive simultan si 74% din segmentul 14-17ani folosesc o combinatie de TV/smartphone cand vizioneaza programe TV
  • 25. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved Pe piata internationala second-screen experience incepe sa devina importanta si probabil sociala prin parteneriate cum ar fi cel dintre Twitter si NFL, Jimmy Fallon si General electric, etc. Un alt exemplu reusit ar fi reteaua AMC, producatoarea « Breaking bad » si « The walking dead » care prin aplicatia « story sync » a izbutit sa contorizeze aproape 400.000 de mesaje in timpul unui episod. Aplicatiile de TV interactiv sunt folosite de marile companii din ce in ce mai mult pentru achizitie si loializarea consumatorilor, spatiul de actiune fiind destul de generos, spre exemplu, la nivelul unei gospodarii medii americane existand pe TV un disponibil de 60 de ore de vizionare saptamanala. Este de asteptat ca TV interactiv, pe langa smartTV asa cum il cunoastem la momentul actual, sa evolueze cu putere spre mass market in zone apropiate de realitate augmentata si realitate virtuala, cu integrarea dispozitivelor mobile si a ochelarilor smartglasses pe zone 3D, panorame 360 grd sau gamming. Conform unui raport la CES 2014, principalele motive pentru care utilizatorii folosesc un dispozitiv mobil in timp ce vizioneaza programele TV sunt: 1. Email/social networking 71% 2. Browsing 65% 3. Texting 52% 4. Shop online 39% 5. Informatii aditionale despre actori 34% 6. Wikipedia 32% 7. Informatii aditionale despre show 29%
  • 26. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved 79 % din utilizatorii de second-screen sunt tineri, cu educatie, de sex feminin care au ales sa foloseasca un dispozitiv mobil in timpul vizionarii TV pentru: 1. Multitasking 65% 2. Au gasit ceva interesant in advertoriale 58% 3. Lipsa interes pentru programul TV 43% 4. Cauta informatii suplimentare 36% 5. Mesaje 19% 6. Social networking 14% 7. Informatii integrate cu programul TV 11% Pe plan international putem remarca un interes crescut pentru aplicatii care imbunatatesc satisfactia vizuala a consumatorilor de TV, cinema sau video online in varianta clasica. Printre pionierii noului val in mass media vizuala regasim companii din industrii din cele mai diverse: 1. Producatori de tehnologie si dispozitive mobile: Microsoft, Sony, Samsung, Google, Epson, etc 2. Distribuitori de programe pe cablu: Netflix (Oculus), Hulu (Samsung VR) 3. Social network: Facebook (Oculus) 4. Mici dezvoltatori: Vuzix, BuBBles Lab, etc
  • 27. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved Noul val in mass media vizuala incearca sa exploreze interesul crescut al telespectatorului pentru interactivitate, full view in 3D si panoramare 360 grd, fortele motrice ale progresului in industrie. Cautarile in domeniu au adus pe piata aplicatii care genereaza interactivitate prin intermediul smartTV-urilor, a dispozitivelor mobile (smartphone, tablete) sau chiar a hub-urilor de receptie smartHome si dispozitive care incearca sa furnizeze cea mai buna panorama 360 grd si cel mai bun 3D prin vizoare de realitate augmentata sau chiar realitate virtuala full view.
  • 28. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved PROMOTV a gasit propria sa reteta a succesului si propune interactivitate, infotainment, multimedia si continut 3D prin intermediul realitatii augmentate si a vizorului dedicat dezvoltat prin divizia proprie BuBBles Lab. Astfel, PROMOTV isi propune sa distribuie catre telespectatori un stream video augmentat, o provocare catre interactiune gata de a fi descoperita si savurata de catre telespectatori prin intermediul dispozitivelor mobile: smartphone, tablete sau smartglasses
  • 29. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved Obiectivele strategiei editoriale PROMOTV: 1. Sa creem experiente de vizionare unice si antrenante 2. Sa cream trafic pe continutul publicitar 3. Sa influentam comportamentul si sa imbogatim bagajul cultural al telespectatorului 4. Sa generam cifra de afaceri pentru PROMOTV si produsele din grup
  • 30. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved PROMOTV este prima televiziune de teleshopping in realitate augmentata, primul Deal TV dedicat promotiilor, infotainment-ulului, interactivitatii si publicului telespectator.
  • 31. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved PROMOTV este un canal de teleshopping pentru ca oferim publicului telespectator 24/7 posibilitatea sa se informeze si sa cumpere produsele prezentate pe televizor, simplu si eficient, scanand imaginea de pe televizor cu un dispozitiv mobil pe care este deschisa aplicatia noastra de realitate augmentata
  • 32. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved PROMOTV este un canal dedicat infotainmentului pentru ca fiecare suport augmentat din emisiunile PROMOTV contine diversitate, informatie, distractie, design atractiv, animatie, multimedia, 3D, etc.
  • 33. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved PROMOTV este un canal dedicat interactivitatii pentru ca utilizeaza pe scara larga suporturi augmentate, intreg continutul in realitate augmentata aflandu-se la indemana telespectatorului pe dispozitivul mobil, de cele mai multe ori doar la un click distanta, numarul de accesari generand ierarhizarea continutului de pe post si adaptand permanent stream-ul la interesul telespectatorului.
  • 34. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved PROMOTV este dedicat publicului telespectator pentru ca numarul de accesari pe un anumit element interactiv creeaza ierarhii in continut, readucand pe stream exact continutul votat prin vizionare de publicul telespectator.
  • 35. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved Publicul PROMOTV coincide cu segmentul de piata target-at de marile branduri si retelele internationale de retail, pentru inceput din mediul urban, 14-35 ani, venituri medii, majoritar sex feminin. In strategia editoriala PROMOTV, publicul telespectator poate fi perceput atat ca utilizator de continut cat si ca generator/editor de continut prin influenta pe care o are numarul de vizualizari asupra ierarhiei si structurii CMS-ului. Din punct de vedere teorretic ideea de a publica continut divers in cantitate mare si de a filtra ulterior cu ajutorul publicului este citata si de Clay Shirky « publish, then filter » si poate fi considerata o apropiere de zona de new media si paradigma « fantanilor informationale » activate sau dezactivate de interactiunea cu consumatorul de media.
  • 36. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products 23Copyright 2015, Dragos GHETU, All rights reserved Organizarea PROMOTV este simpla, cu cateva departamente strict delimitate si echipe de lucru pe proiecte astfel: 1. Productie 2. Tehnic 3. Financiar/Juridic 4. Resurse umane 5. Arhiva (CMS) PROMOTV isi propune sa folosesca mediul de lucru online, studiourile virtuale, filmarile pe dispozitive mobile, continutul realizat de telespectatori si sa evolueze de la distributia pe smartonline, la distributia pe cablu, satelit, etc. PROMOTV urmareste constituirea echipei de lansare a proiectului prin atragerea de asociati din mediile cu experienta relevanta, studenti/tineri practicanti in domenii cum ar fi comunicare/jurnalism, arhitectura si design, IT&C, teatru si film, etc. PROMOTV este cea mai buna rezolvare a reluctantei consumatorilor la marketingul vizual, un exceptional instrument de publicitate si vanzari, televiziunea unde telespectatorii chiar urmaresc reclamele si unde orice buget alocat de catre branduri se poate traduce direct in interactiune cu consumatori si vanzari directe. Pentru ca PROMOTV crede in puterea advertisingului responsabil Puterea de a modela caractere si a construi o lume mai buna Zi de zi
  • 37. TESTIMONIA LS Our Promises TESTIMONIA LS Our Promises SALES Expected Sales SALES Expected Sales IN-THE-BOX What is in the box? IN-THE-BOX What is in the box? FEATURES Features in product FEATURES Features in product ABOUT What’s new? ABOUT What’s new? INTRO New products INTRO New products Marketing and sales professional, developer Dragos GHETU (founder and CEO) licensed in engineering and economics, experienced sales and key account manager, journalist, blogger, augmented reality smartglasses gluer, mobile wallet innovator 23Copyright 2015, Dragos GHETU, All rights reserved