This presentation suggests the need for HOPE (Higher Order Purpose of Existence) driven approach to business.

1. Towards HOPE Driven
Approach to Business*
Dr. Subhash Sharma
Director
Indus Business Academy (IBA), Bangalore
* Guest of Honour, presentation at the International Conference on Emerging Trends in Business,
organized by Department of Management Studies, Christ University, Bangalore and Liverpool Hope
University

2. What is HOPE Driven Approach
HOPE:
Higher Order Purpose of Existence
(Management in New Age: Western Windows eastern Doors, Subhash
Sharma, p. 121, 127)

3. Four Lions/ Four Forces Model of HOPE
Driven Approach

4. Four National and Global Level Forces
• I. Force of Market/ Force of Business
• II. Force of State/ Force of Government
• III. Force of People/ Capillary action
• IV. Force of Self/ Force of HOPE

5. Four Forces Field Diagram
MarketState
People/
Capillary action
Self

6. Expressions of Four Forces at the Global Level
Four Forces Four Nations as Emerging Trend
I- C- A – R Model of Global Level Emerging Trend
India - China - America - Russia (I - C – A –R)
A Question for Emerging Trends:
Can India Drive C-A-R? In 2050

7. Emerging Trend
A Question for Emerging Trend
Can India Drive C-A-R? In 2050
What Should India Do in terms of Four Forces/ Four Lions Model?

8. Towards Development Matrix and Business
Opportunities
Market Non-Market
Context of Human Activities
Corporate
Non-corporate
MNCs, Large NGOs, Government
India Inc. Institutions
Public sector with market
focus
Micro, small scale and Grass-root Action
medium size businesses
Structure
(New Mantras in Corporate Corridors, Subhash Sharma, p. 35)
HOPE

9. Development Matrix and Entrepreneurial
Opportunities
• I. Social entrepreneurship
• II. Idea/ Ideas entrepreneurship
• III. Spiritual entrepreneurship (e.g. YMTCs: Yoga Meditation Training
Centres)
• IV. Soft power entrepreneurship (soft power in terms of cultural products
such as music, dance, food, etc. etc.)

10. Driving C-A-R in 2050 through HOPE
Step by Step Model of Success
Metaphors of Success:
I. Climbing the mountain
II. Going to the moon
III. Taking a quantum jump
IV. Move ahead move ahead

11. Towards New Ideas in Strategic Thinking

12. Contact
contact email of Dr. Subhash Sharma:
re_see @rediffmail.com