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How to Write Effective Reports
1. Report writing
D V Deshpande
Professor at VAMNICOM, Pune
dvdesh@gmail.com
(M) +91 9919225539
2. What kind of reports we are familiar
with?
Memorandum/ Memo
Note
Circular
Medical report?
Weather report?
Daily sales report?
Study report?
Investigation report?
From a neutral party- why CBI / Judicial enquiry is instituted?
Tour report?- “Back to Office Report”- BTOR
Report on the meeting- “Minutes of the Meeting”- “MOM”
Annual Report/ Quarterly report
Performance Report/ Confidential Report
Any other?
3. What is a report?
“A report is a statement of the result of an
investigation or of any matter on which
definitive information is required”
Oxford English Dictionary
Another definition- An account given of a
particular matter, especially in the form of an
official document, after thorough investigation
or consideration by an appointed person or body
4. Why writing is important? Leave aside
report writing
Creates a permanent document – or proof- if
preserved
Written document is worth more than spoken
words
“I am ready to give in writing”
All decisions are taken on written documents (oral
decisions are not given that weightage)
5. We will focus on formal
business report & report writing
6. Challenges of writing
Writing needs much more effort!
Articulation of thoughts
Writing effort
Hand writing?
Typing?
Whether technology is helping or disempowering?
Side effect- we find it easy to write in English than in our own mother tongue
Now a days writing is becoming a increasingly rare skill!! “r” “u” with me?
7. Let us discuss how to write report
Is the physical report and digital
report different?
8. Planning to write a study report
What is the reason for writing this report?
Some study ?/ Tour/ case
Government has made a committee & your boss is a member – it lands on you!!?
What is the purpose of the business report?
To assist in decision making-
What decision is to be made and
The role the report plays in this decision
Consider the purpose in this way: As a result of this report, ...
For example- “Dairy farmers will learn techniques to get better
price for milk” or “Govt will plan dairy project in X district”,
etc.
9. Who are the readers of this report
Main target group- e.g.- your MD or NDDB
Secondary audience- all staff of NCDFI /
all stakeholders of dairy business- IF it is
put in public domain
Now a days sometimes the report is placed
in public domain and public’s (all
stakeholders’) opinions and suggestions are
sought…
Maintain “reader centricity”
10. What are the report’s main messages ?
What are the main messages (Findings / recommendations) you need to
convey
What data/information needed ?
11. How will the report be structured?- A typical
structure of the report
LOGICAL FLOW
A covering letter or memorandum
Cover page
Inside cover with some more details
Acknowledgements
Preface/ Foreword
List of abbreviations
Executive summary
12. How will the report be structured?
Contd…
Contents
List of tables
List of Figures
List of Boxes
Main text - Chapters (some times with sub chapters) with
page numbers
Conclusions/ recommendations
Annexures/ Appendices
References
13. Covering letter/memorandum
The letter is attached to a report to officially introduce
the report to the recipient
System of “letter of transmittal”
It is Formal letter- If the recipient is external
For insiders (colleagues) – it is memorandum/memo
It should include:
Acknowledge the help/ support/ guidance
indicate any action if required- ask for confirming the receipt
15. Title Page/ Cover Page
Should be brief but descriptive of the report
Should include
Title
Submitted to
Name of the authors & their organisation
Logo
Date of completion/submission of the report
Should not be cluttered
19. Executive Summary
It is after the title page
It should make sense on its own
Meant for “executives with no time for full report”!
Helps the reader quickly grasp the report’s purpose,
conclusions & recommendations
The executive summary should be no longer than – ideally
one page but 2-3 pages ok
Executive summary differs from an “abstract” in that it
provides the key recommendations and conclusions,
rather than a summary of the document
20. Table of Contents
It is a list of all the headings and sub-headings in the report
Whether sub headings & sub-sub headings should be included?
The contents should not be too long/ detailed
22. • Show NABARD Annual Report contents
table- It shows more details-
Chapters
sub-chapters
NABARD At a glance
Photographs of Board members & top
officials
List of abbreviations
List of tables
List of Figures
List of boxes
List of Show cases
HOW MANY DETAILS ARE THE
THERE IS NO ONE RIGHT/
WRONG – You have to decide
23. Introduction
The introduction should:
Briefly describe the context
Identify the general subject matter
Describe the issue or problem to be reported
State the specific questions the report answers
Outline the scope of the report (extent of
investigation)
Preview the report structure
State the limitations of the report & any assumptions
made
24. Foreword, Preface and Prologue
A foreword is written by someone other than the author
(some “opinion maker” - important person/ specialist)
and tells the readers why they should read the book
Typically written in books rather than reports
A preface is written by the author and tells readers the
context / reason for writing the book and what is covered
in it
A Prologue is opening to a story that establishes the
setting and gives background to the book/ literary work
25. Findings and discussion- The main
chapters
The discussion is the main part of your report and
should present and discuss your findings
should follow a logical and systematic flow
Organize it as per “TORs” (Terms of Reference) if
any
If the report is recommending the best solution
to a problem, show clear analysis of all options
& why you recommend a particular option
26. Structure of the paragraphs
Under each heading / subheading, create paragraphs which are
logically arranged
Paragraphs should be ordered in a logical sequence beginning with the
most important point first
Typically a paragraph has 100- 200 words
Paragraph structure
Topic sentence (states main idea of paragraph)
Explanation sentence (explains or expands on the topic sentence)
Support sentences (give evidence for the idea in the topic sentence
and include statistics, examples, and citations)
Concluding sentence (optional final sentence)
27. Some tips for good writing
Write small sentences and small paragrahs with clear
message
After writing first review yourself and then give to some
one else to read- does it make sense to him/ her?
Test - Can a 10 year old or an 80 year old understand it?
“A good paper / report needs 7 revisions!!”- an experienced old
time researcher
Always give title to table and figures and give reference
in the text
28. Typical problems of our writing
Verbose- use of too many words
Beating around the bush & not coming to the point?
Use of Indian words / local words which may not be known to the target
audience
Use of abbreviations which are not standard – and not defining them in the
report
Unable to use features in the MS Office- e.g. foot notes
Quotations from other sources not acknowledged & not given reference
properly
Problems with font size (standard 12 size) / spacing (standard 1.5)
29. An example of clumsy sentence- can you
make it simple?
“One of the most attractive things about India is the fact
that it has such a wide variety of vastly different scenery”
Now read this:
“One of the most attractive things about India is the
variety of its scenery”
Is it better? Or no?
30. Some facilities / tips for writing reports
Speech to text – is it useful? Have you tried?
Spell check- typo errors
Formatting
Spacing- 1.5 spacing generally acceptable
Font size – 12 is standard
Use of Colour combination
Be careful with colour graphs
Margins
Page numbering
Borders , etc