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Talent Attraction and RetentionPresentation at Women in Manufacturing            October 29, 2012
Manufacturing jobs today• 875,000 shortage skilled workers by 2020• 5 million new manufacturing jobs by 2020• 56 is averag...
Talent Life Cycle Strategies• Attraction• Assessment• Engagement• RetentionAttraction | Assessment | Engagement | Retention
What’s in it for me?Attraction | Assessment | Engagement | Retention
Talent Attraction• Candidates are in the Driver’s Seat• Generational Differences• Employment BrandingAttraction | Assessme...
Winning the Talent Game• Role of marketing in positioning your  company for successAttraction | Assessment | Engagement | ...
Why does my company need talent acquisition      marketing?Attraction | Assessment | Engagement | Retention
Turn this talent challenge into a       competitive advantage• Exceptional people seek out exceptional  companies• Don’t b...
So where do you start?Attraction | Assessment | Engagement | Retention
Define what sets your company apart• Give people compelling reasons to want to  work for you• What appeals to customers of...
Showcase your culture• Help hire the right people• Self-selectionAttraction | Assessment | Engagement | Retention
Bring your brand to life•   Online•   PR and communications•   Current employees•   Videos and original photographyAttract...
Tell a Compelling Story
Tell a compelling story
Establish a Presence
Speak to Recruits
Be the leader – let others follow!• Participate and leverage regional  initiatives• Connect with recruitsAttraction | Asse...
Dream !t. Do !t. Wisconsin
Dream !t. Do !t. Wisconsin
Dream !t. Do !t. Wisconsin
Be a destination employer
Be a destination employer
Be a destination employer
Be a destination employer
Be a destination employer
Be a destination employer
Talent Assessment• Performance based hiring• Interview team preparation• Assessment toolsAttraction | Assessment | Engagem...
Talent Engagement• ‘Love ‘Em Up’ Campaign• OnboardingAttraction | Assessment | Engagement | Retention
Talent Retention• Cost of employee turnover• What is measured?• Denial of problemAttraction | Assessment | Engagement | Re...
She’s Just Not That Into You•   Employer/employee contract changed•   Managers•   Culture•   RewardsAttraction | Assessmen...
How to Keep Your Best Employees• Focus on high-potentials• Top drivers for retention    1.   Job-interest alignment    2. ...
Retention Successes• Happiness Committee• Focus group• Emergency fundAttraction | Assessment | Engagement | Retention
In Conclusion• War for talent requires new strategies• Candidates need to be courted• Curb high turnover costs• Pay attent...
Thank You          Marni Hockenberg                                                   Mary Scheibel              Principal...
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Talent Attraction and Retention

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**Download for slide notes.** Presentation given at the Women in Manufacturing Summit in Milwaukee, WI on October 29, 2012 by Marni Hockenberg of Hockenberg Search and Mary Scheibel of Trefoil Group. (Note the large file size)

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Talent Attraction and Retention

  1. 1. Talent Attraction and RetentionPresentation at Women in Manufacturing October 29, 2012
  2. 2. Manufacturing jobs today• 875,000 shortage skilled workers by 2020• 5 million new manufacturing jobs by 2020• 56 is average age of high-skilled workerAttraction | Assessment | Engagement | Retention
  3. 3. Talent Life Cycle Strategies• Attraction• Assessment• Engagement• RetentionAttraction | Assessment | Engagement | Retention
  4. 4. What’s in it for me?Attraction | Assessment | Engagement | Retention
  5. 5. Talent Attraction• Candidates are in the Driver’s Seat• Generational Differences• Employment BrandingAttraction | Assessment | Engagement | Retention
  6. 6. Winning the Talent Game• Role of marketing in positioning your company for successAttraction | Assessment | Engagement | Retention
  7. 7. Why does my company need talent acquisition marketing?Attraction | Assessment | Engagement | Retention
  8. 8. Turn this talent challenge into a competitive advantage• Exceptional people seek out exceptional companies• Don’t be out-marketed by inferior companiesAttraction | Assessment | Engagement | Retention
  9. 9. So where do you start?Attraction | Assessment | Engagement | Retention
  10. 10. Define what sets your company apart• Give people compelling reasons to want to work for you• What appeals to customers often appeals to recruits as wellAttraction | Assessment | Engagement | Retention
  11. 11. Showcase your culture• Help hire the right people• Self-selectionAttraction | Assessment | Engagement | Retention
  12. 12. Bring your brand to life• Online• PR and communications• Current employees• Videos and original photographyAttraction | Assessment | Engagement | Retention
  13. 13. Tell a Compelling Story
  14. 14. Tell a compelling story
  15. 15. Establish a Presence
  16. 16. Speak to Recruits
  17. 17. Be the leader – let others follow!• Participate and leverage regional initiatives• Connect with recruitsAttraction | Assessment | Engagement | Retention
  18. 18. Dream !t. Do !t. Wisconsin
  19. 19. Dream !t. Do !t. Wisconsin
  20. 20. Dream !t. Do !t. Wisconsin
  21. 21. Be a destination employer
  22. 22. Be a destination employer
  23. 23. Be a destination employer
  24. 24. Be a destination employer
  25. 25. Be a destination employer
  26. 26. Be a destination employer
  27. 27. Talent Assessment• Performance based hiring• Interview team preparation• Assessment toolsAttraction | Assessment | Engagement | Retention
  28. 28. Talent Engagement• ‘Love ‘Em Up’ Campaign• OnboardingAttraction | Assessment | Engagement | Retention
  29. 29. Talent Retention• Cost of employee turnover• What is measured?• Denial of problemAttraction | Assessment | Engagement | Retention
  30. 30. She’s Just Not That Into You• Employer/employee contract changed• Managers• Culture• RewardsAttraction | Assessment | Engagement | Retention
  31. 31. How to Keep Your Best Employees• Focus on high-potentials• Top drivers for retention 1. Job-interest alignment 2. Manager & co-worker quality 3. Respect 4. Collegial work environmentAttraction | Assessment | Engagement | Retention
  32. 32. Retention Successes• Happiness Committee• Focus group• Emergency fundAttraction | Assessment | Engagement | Retention
  33. 33. In Conclusion• War for talent requires new strategies• Candidates need to be courted• Curb high turnover costs• Pay attention to retentionAttraction | Assessment | Engagement | Retention
  34. 34. Thank You Marni Hockenberg Mary Scheibel Principal Principal Hockenberg Search Trefoil GroupExecutive Recruiting for Manufacturing 414-272-6898 952-500-9542 mscheibel@trefoilgroup.com marni@hockenbergsearch.com www.trefoilgroup.com www.hockenbergsearch.com Attraction | Assessment | Engagement | Retention

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