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Thought Leadership: Brain Power as a Leading Indicator

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Eva Keiser

Presentation given as part of Reputation seminar put on by Risdall McKinney Public Relations. It takes intentional, purposeful effort to create and sustain a brand. A thought leader is an action-orientated participant in inudstry and cosnumer forums. An ongoing process, today's contrbutions lead to tomorrow's business success. Reputation is on the line every day.

EducationBusiness
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Thought Leadership Brain Power as a Leading Indicator Eva Keiser, APR
[object Object],A Good Reputation… ,[object Object]
Reputation Consequences ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reputation Consequences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 If you lose dollars for the firm by bad decisions, I will be understanding. If you lose reputation for the firm, I will be ruthless.  − Warren Buffett
Reputations You Admire?
Whose Reputation Do You Admire? ,[object Object],[object Object],[object Object],[object Object],[object Object]
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From 1 to 5 what is the external perception of your company’s trustworthiness? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Reputation’s Core Pillars ,[object Object],[object Object],[object Object]
Reputation Components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
 
What are some threats to your company’s REPUTATION
 
Building a Reputation ,[object Object],[object Object],[object Object],[object Object]
Citizenship One Element ,[object Object],2009 State of Corporate Citizenship
Impacting Reputation
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A company’s reputation is built on actions not “spin”
Top Ways to Build a Reputation
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Who is responsible for your company’s REPUTATION?
Reputation Responsibility
 
Cultivating the Mindset ,[object Object],2. Have the drive to teach 3. Reach out and communicate 4. Take risks with messaging 5. Balance confidence with curiosity & learning 6. Put in the time today
Cultivating the Mindset 7. Never stop working, connecting and communicating
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Thank You

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Thought Leadership: Brain Power as a Leading Indicator

Editor's Notes

  1. Many different communications strategies are used in harmony to achieve the objective. From public relations to social media, work in tandem to increase the visibility, engagement and expertise of the site and its experts with the site’s consumer audience.
  2. A company’s message must be grounded in reality and its reputation built over years.
  3. In industries where the product or service is very information intensive, such as research, management, consulting, technology, etc. you will find that the importance of thought leadership is greater than in industries where the products have less of a knowledge component.