1. 5. How did you attract/ address your audience?
In order to address our target audience; which for males over the age of 15, we
aimed to make the film title and production logo suited to the film genre,
Crime/Mystery, so it attract the male audience especially, since according to the
Pearl and Dean website, the males audience watch more of the Crime and/ or
Mystery more than women.
We liked the Batman Logo because of its simple colour and composition of the
logo. Monochrome themed and dull colours are more suited to the Crime/
Mystery genre.
For our production logos and film title, we kept to the monochrome theme. The
name ‘Quickshot’ and ‘Visionary’ would attract the audience because it links to
the genre and both of the logos’ concept looks quite artistic because it has a little
symbol in each logo; the target logo in Quickshot; the eyes in Visionary. The
target logo links to the protagonist having three targeted area to take over and
the eyes suggests how he is keeping an eye on latest social events by watching
the news and hacking in his computer. If we were able to film the complete
movie, then we would clearly show these messages in the scenes so the audience
is more aware. But since we are only filming the opening, it would leave the
audience being intrigued and interested because of the ambiguous opening.
2. This is our film title, Paulina found a font
online, and then I downloaded the font, so
it can be used for any designing software
that has the font tool; so in this case, the
Motion software.
The style of the links to Crime/Mystery
because the font’s base colour is white, then it has little messy silhouettes of
numbers, faces and letters, which links to the hacking scene in the film opening,
the font attracts the audience because it gives an impression that the film is
about crime or social events revolving around crime, because of the silhouettes.
The tattoo will first introduce the film title and so will the audio loudspeaker
phone call from the lady saying the numerical initials, and the tattoo also has
the Shard initials. Once the audience realises that the tattoo and the film title is
the same, they will realise how important the numbers are and they question as
why these numbers for the title.
The monochrome them would attract an audience who is into Crime or Mystery
because the colours black and white is expected in that genre. The font colours
would attract males more because stereotypically men wouldn’t be interested in
a film, if the first they saw was the title looking feminine - floral or lace print
and pink and purple themed. So black and white is more suited for the target
audience. The Motion software lets font be animated, but only the fonts in the
software, so that’s why I had to download the font so it can be used in the
software, I added the fade in then out animation to the font.
The film title should attract the audience; the title is the numerical initials of the
Shard. But this would not be obvious or clearly stated to the audience, because
we are only introducing the protagonist and his house briefly. So the audience
will be curious by the name of the film title, they would wonder why is the title
named after these specific numbers.
We also filmed three locations to then edit them to be our time-lapses. One in
Greenwich Park, one by the London Bridge and last one near the Shard. This
tells the audience that it is filmed in London, which would interest them as it is
filmed in a cosmopolitan city, with crime revolving around it.
3. Tahian and I edited the time-lapses; we fasten the speed of the time-lapses to 7
seconds, so the clouds in the skies are moving fast and city lights are changing
really fast, which create a very attention-grabbing establishing shot. We filmed
the Greenwich time-lapse from 4:30-5:30pm, since it was winter season then, the
sunset really early and quickly. We filmed this time-lapse from day to night to
tell the audience that this story beings at night and the time-lapses overall looks
very beautiful to watch, which attract the audience.
Moreover, we filmed the protagonist to be faceless and anonymous by filming
him from his back in the opening, to put the audience at the edge of the seat and
curious as to whom could it be? How does he look? Young or old? Also, he also
wore a suit and to walk a smooth, suave yet suspicious way to make the
protagonist to remain as a mystery because you tell someone’s age at times by
the way they dress and their body language and walking. E.g. a stereotypical
teenage street boy would walk with a hunchback, with a hoodie or hat and baggy
pants.
Also, we thought it would be a good idea to make the protagonist to also be the
antagonist. The plot twist would interest the audience because it creates an
entertaining confusion and it builds the tension up, if we carried on film the rest
of the movie, then we include scenes where he is showing his good side and bad
acting with dialogue, not just by what we saw in the opening, which was the scar
and tattoo, the news report, hacking screen, map with targeted areas pointed out
and deck of cards, all these clues are not enough to prove he is a full on villain,
but it does give an understanding to the audience that this protagonist has got a
very dark life, in his past (the scar and tattoo and map) and still in the present
tense (card suggests gambler or scammer, hacking screen shows hacker and
illegal crime and the news report suggest how he likes to stay up to date with
latest news, it could show two messages he worries that the new report will be
talking about him someday, portraying his guilt or he is anxious under that
emotional behaviour from the actor.
4. Also, the sound we made in Logic, was inspired by an music produced called
John Murphy for the 28 Days Later film soundtrack, we wanted the score to
start off slow, mellow yet creepy and slightly chilling to a fasten rhythm and
slightly hip hop and action packed score, to clarify to the audience that the
narrative is building up. The hip hop beats would interest the male audience but
it makes the opening more appealing, especially the older teenage audience (15+)
as they are mostly interested in Hip Hop.
The scar will attract the audience because it will shock them at first but interest
them because they would be wondering as to what the scar symbolises and why –
troubled past life, tragic accident?
