This document outlines an agenda for a role-playing conversation between a business leader wanting to adopt Agile Scrum and a Scrum Coach. The Scrum Coach will ask the business leader three questions about what a business ideally has, what is top of mind when transforming, and what is top of mind as the leader. The homework assigned is to identify business goals and pain points. The document notes that this deployment template was part of a case study on Agile and startups and may not apply to all organizations.