This document contains an assignment for a product management course. The assignment includes 7 questions related to key concepts in product management. Question 1 asks to distinguish between shopping and specialty goods, product line and product mix, and product positioning and product differentiation. Question 2 asks to explain different interpretations of the term "new product" with examples. Question 3 comments on the significance of branding for consumer products. Question 4 discusses the importance of packaging for fast moving consumer goods and industrial goods. Question 5 explains the product life cycle concept and suggests promotion strategies based on what stage touchscreen mobile phones are in the Indian market. Questions 6 and 7 ask about generating new product ideas using attribute analysis and focus groups, and the objectives and process of test marketing a new