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MS-62




        Management Programme




             ASSIGNMENT
           FIRST SEMESTER
                 2011




       MS-62: SALES MANAGEMENT




        School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
    MAIDAN GARHI, NEW DELHI – 110 068
ASSIGNMENT
Course Code            :      MS - 62
Course Title           :      Sales Management
Assignment Code        :      MS-62/SEM - I /2011
Coverage               :      All Blocks


Note: Assignments Solved by www.distpub.com


1 a)   Discuss the role and importance of sales management function in a larged sized FMCG
        company with national operations.

 b)    What do you understand by the term ‘salesmanship”? Elaborate


2 a) Explain the different types of selling skills that a salesperson should possess in order to
      discharge his/her core responsibilities effectively.

 b)    Trace the reasons for the rapid growth in retail communication since the last one
       decade in the Indian Business Environment.


3 a)   Discuss the importance of compensation and its influence on the sales force
       performance and productivity with suitable illustrations.

 b) Explain the need and purpose of monitoring systems in an Enterprise where personal
    selling is extensively used in promoting the firm’s products.



4 a)    What are the attributes of a good sales quota plan?

 b)     Discuss the commonly used methods of sales control. How should sales analysis be
        done for multi Product Company selling consumer durables through nationwide
        retail network?

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Ms 62-2011

  • 1. MS-62 Management Programme ASSIGNMENT FIRST SEMESTER 2011 MS-62: SALES MANAGEMENT School of Management Studies INDIRA GANDHI NATIONAL OPEN UNIVERSITY MAIDAN GARHI, NEW DELHI – 110 068
  • 2. ASSIGNMENT Course Code : MS - 62 Course Title : Sales Management Assignment Code : MS-62/SEM - I /2011 Coverage : All Blocks Note: Assignments Solved by www.distpub.com 1 a) Discuss the role and importance of sales management function in a larged sized FMCG company with national operations. b) What do you understand by the term ‘salesmanship”? Elaborate 2 a) Explain the different types of selling skills that a salesperson should possess in order to discharge his/her core responsibilities effectively. b) Trace the reasons for the rapid growth in retail communication since the last one decade in the Indian Business Environment. 3 a) Discuss the importance of compensation and its influence on the sales force performance and productivity with suitable illustrations. b) Explain the need and purpose of monitoring systems in an Enterprise where personal selling is extensively used in promoting the firm’s products. 4 a) What are the attributes of a good sales quota plan? b) Discuss the commonly used methods of sales control. How should sales analysis be done for multi Product Company selling consumer durables through nationwide retail network?