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How can companies combine products to create strong co brands or ingredient brands

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Bhaskar Jyoti Bora
Bhaskar Jyoti Bora

Ways to combine products to create co-brands or ingredient brands

Marketing
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CO-BRANDING Combining products of one company with that from other companies in various ways. Two or more well-known are combined into a joint product or marketed together in some fashion
SameCompanyCo-Branding
JointVentureCo-Branding
RetailCo-Branding
IngredientCo-Branding Creates brand- equity for materials, components, or parts that are necessarily contained within other branded products
These slides were created by Ashish Soni, IIT Delhi during a Marketing internship by Prof. Sameer Mathur, IIM Lucknow (See www.IIMInternship.com)

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How can companies combine products to create strong co brands or ingredient brands