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How to Build Your Brand with UC

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Are you sending the right message to customers? Competing for business in today's market means you're constantly working to build and protect your brand. There's a simple tool (that you use every day) that could make a real difference, not only in how your customers perceive you, but in helping them choose to continue doing business with you.

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How to Build Your Brand with UC

  1. 1. How to Build Your Brand with UC Turning your business phone system into a secret weapon for brand building 1 Digium Confidential
  2. 2. Agenda • • • • • • • • What is branding? Why is branding important? Current trends in branding What makes a great brand? What does UC have to do with branding? Help build a brand with Switchvox Protect your brand with Switchvox Top 10 branding blunders of all time!!! 2 Digium Confidential
  3. 3. What is Branding American Marketing Association: Name, term, sign, symbol or design, or combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. 3 Digium Confidential
  4. 4. WHAT MAKES BRANDING SO IMPORTANT 4 Digium Confidential
  5. 5. Why is Branding So Important? 1. Brands Outlive Products 5 Digium Confidential
  6. 6. Why is Branding So Important 2. Brands Are Valuable 6 Digium Confidential
  7. 7. Why Is Branding So Important 1. Creates Differentiation 7 Digium Confidential
  8. 8. Branding is Big Business Dollars Spent $1,600,000,000.00 $1,400,000,000.00 $1,200,000,000.00 $1,000,000,000.00 $800,000,000.00 $600,000,000.00 $400,000,000.00 $200,000,000.00 $Walmart Macy's T-Mobile Ford Toyota Geico McDonald's Chevrolet Verizon AT&T Dollars Spent 8 Digium Confidential
  9. 9. Trends in Brand Marketing • • • • • Mobile Social Media Search Engine Optimization Email Marketing Content Marketing 9 Digium Confidential
  10. 10. Mobile Advertising Trend 12 10 8 6 Year 4 2 0 2009 2010 2011 2012 2013 2014 2015 2016 10 Digium Confidential
  11. 11. New Marketing Focus-Online 11 Digium Confidential
  12. 12. WHAT MAKES A GREAT BRAND 12 Digium Confidential
  13. 13. What Makes a Great Brand • • • • • • • Great storyteller Quality content Customer service focus Awareness Mind the details On the cutting edge Consistency 13 Digium Confidential
  14. 14. Consistency • Consistency in – Product Quality – Customer Service – Message – Tone – Look 14 Digium Confidential
  15. 15. So how does UC have anything to do with branding?? 15 Digium Confidential
  16. 16. Tools Needed For A Great Brand • Company Logo • Website • Social Presence – Twitter – LinkedIn – Facebook • Blog • CONTENT!!!! • And….. 16 Digium Confidential
  17. 17. Switchvox It’s More than a Phone System It’s a Better Way to Communicate 17 Digium Confidential
  18. 18. Switchvox Key Benefits All Features Included Ease of Use Interoperability 18 Digium Confidential
  19. 19. Switchvox Key Benefits Integration and Customization Future Proof 19 Digium Confidential
  20. 20. Building The Brand MAKE A GREAT 1ST IMPRESSION 20 Digium Confidential
  21. 21. Interactive Voice Response •Highly flexible IVR Editor •Supports multiple sound prompts and languages •Easily integrates with the API to trigger events in thirdparty applications 21 Digium Confidential
  22. 22. Extend Your Phone System 3rd Party Application Integration • Available 3rd Party Apps: – Salesforce.Com – SugarCRM – Google Maps – Switchvox Notifier – Firedialer • Developer-friendly Extend API available for other third party-application integration for Switchvox and the Digium Phones (App Engine) • AsteriskExchange – Switchvox Apps Category 22 Digium Confidential
  23. 23. Building The Brand SELL THE COMPANY STORY 23 Digium Confidential
  24. 24. Customizable Messages/Music 24 Digium Confidential
  25. 25. Building The Brand IMPROVE MARKETING CAMPAIGNS 25 Digium Confidential
  26. 26. Built-in Call Queues/ACD • • • • Customizable Call Queues Flexible Call Routing Options No extra licensing per queue agent/manager Detailed Reporting 26 Digium Confidential
  27. 27. Detailed Reporting Create actionable items to service your callers based on data retrieved from the built-in Switchvox reports and logs 27 Digium Confidential
  28. 28. Real Time Queue Status and Reports 28 Digium Confidential
  29. 29. Reports by DID 29 Digium Confidential
  30. 30. Protecting The Brand MANAGE BRAND PRESENCE IN TODAY’S MOBILE ENVIRONMENT 30 Digium Confidential
  31. 31. Mobile Integration 31 Digium Confidential
  32. 32. Presence Integration 32 Digium Confidential
  33. 33. Protecting The Brand ENSURE QUALITY INTERACTIONS THROUGHOUT THE RELATIONSHIP 33 Digium Confidential
  34. 34. Training Tools 34 Digium Confidential
  35. 35. TOP 10 BRANDING BLUNDERS OF ALL-TIME!!!! 35 Digium Confidential
  36. 36. Colgate Kitchen Entrees 36 Digium Confidential
  37. 37. Maxwell House Ready-to-Drink Coffee 37 Digium Confidential
  38. 38. Harley Davidson Perfume 38 Digium Confidential
  39. 39. XFL 39 Digium Confidential
  40. 40. Kellogg’s Breakfast Mates 40 Digium Confidential
  41. 41. Bic Disposable Underwear 41 Digium Confidential
  42. 42. Ben Gay Aspirin 42 Digium Confidential
  43. 43. Crystal Pepsi 43 Digium Confidential
  44. 44. Celery-Flavored Jello 44 Digium Confidential
  45. 45. #1- New Coke 45 Digium Confidential
  46. 46. Build and Protect Your Brand With UC THANK YOU FOR ATTENDING! 46 Digium Confidential

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